NatalieWhat makes MioMacro better than the competition?We are a low-cost leader. Our rates are slightly lower than average for our non-members, and our members pay only half of what our non-members pay. MioMacro is more reliable and convenient that the competition. Many customers complain that the current web-based lens renters take too long to deliver, charge extra for shipping, and require deposits. MioMacro offers free 2-day shipping, no deposit is required, and has an easy to use web page.MioMacro is better than the competition because it not only offers lens rentals, but also provides its members a sense of community. Members have access to our online community and discussion boards.
NatalieLet’s take another look at Jeremy. Jeremy represents MioMacro’s target market of experimental photography enthusiasts. Males and females between the ages of 18 and 35, heavy digital SLR users, make less than $50,000 a year, and tend to live in major Canadian cities. Love to experiment, but the high cost of purchasing lenses prevents them from expanding their range of photography. “Weekend warriors” - full-time commitment; either work or school, and pursue photography as a hobby.Comfortable with the Internet and the idea of renting online. Decision making process is fast and based on low costKeep up to date on new innovations and trends.
Kristina
Kristina
Kristina
Felix Assessing our competitive landscape: criteria – hi/low $, and service vs convenienceprimary online competitive market in canada = lenslenders.com, rentalens.com both of them relatively speaking is expensive for what they offer secondary market – physical locationsvancouver (example) – leos photos, flashpoint, beau photo or in other cities, bigger chains like vistek miomacro.com aims for lower pricing than primary competition, with memberships, for more frequent renters would benefit from lower rental rates secondary market
Felix All of us met at uvicent 2009 share similar interests in creativity, art and design starting from right, Gabby VP Customer Relations – great networking abilities, customer relations with strong experience in sales and marketing Dan CFO – an avid artist himself who’s worked as the head artist for dussault apparel. Dan has a very keen interest in finance and excelled in accoiunting/finance courses during his bcom career. Dan has advised the entire team on our forecasting and financials for mimacro.com Kristina COO – a current model nand has been involved nationally/internationally for the last 7 years, and has run her own accessories/jewelery venture. She has keen insight in the industry and has a large network of contacts where we can draw from in this venture. Natalie VP Marketing – responsible for our pr and marketing campaigns. prior to uvicbcom, completed a marketing diploma and has work experience ein communications, office admin and customer service. Well versed in design, organizating and analysis. Felix CEO – avid photographer, up to date on photography industry knowledge, visionary behind miomacro, extensive customer experience, and as VP Internal of the CSS @ UVic, has experience in leading an organization
