Direct Mail research
<ul><li>Countries </li></ul><ul><li>Statistics </li></ul><ul><li>Companies (by country) </li></ul><ul><ul><li>Value propos...
 
 
 
 
Marketing Research Fact Sheet (October 2008)
I’m Geert!
Power Distance Individualism Uncertainty Avoidance Masculinity Long Term Orientation
Let’s   jump   in and  see
72% of Canadians look forward to what’s in the mail box
41% are more likely to read mail if they have seen the same concept on TV or heard about it in another medium
67% of Canadians agree mail is the preferred way to receive advertising information (vs  18%  email,  1 %  telephone)
18.1 billion pieces of DM sent out (2007) *181 billion  in the USA *12 billion  in Australia *50 billion  in Germany *roug...
$1.696 million   in expenditures compared to 2005 (9.6% increase)
84% of Canadians spend some sort of time attending to DM each day
So… who are the   MAJOR   players?
 
 
 
 
Services Provided Full service (in house?) Outsourced DIY     
<ul><li>Addressed & unaddressed  </li></ul><ul><li>National & international mailings </li></ul><ul><li>Consumer & business...
<ul><li>“ acquisition mail” </li></ul><ul><li>“ competition mail” </li></ul><ul><li>“ impact mail” </li></ul><ul><ul><li>“...
<ul><li>Canada Post </li></ul><ul><li>Five  main sets of data </li></ul><ul><li>$1625   to  $8625  per year </li></ul>Post...
CanadaPost – Pricing 75.00 75.00 75.00 75.00 75.00 Ship Only   (ship cost) 0.34 0.34 0.29 0.29 0.22 Ship Only   (per piece...
Method of contact Phone or email Phone Online Form Could attempt to contact  Customer service
Callcredit Information Group CAMEO International  – 30+ countries
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Direct Mail Market Research

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  • Value of mail moment
  • Communication preferences
  • Canada: www.directmarketingonline.ca – DIY or they do it for you, Adcard – inhouse solution USA: click2mail, premiumpostcard, cardstore Australia : in house, need to contact Germany:
  • Postal code data
  • Postal code data
  • Postal code data
  • Directmarketingonline.ca - DIY Promotional quotes (advertising), not general correspondence 10000+ items Addressed - Build a mailing list or upload your own customer list. Unaddressed - Use postal codes to select a target area for mailing. Ship Only - Have the printed products shipped directly to you to distribute.
  • No prices listed, must contact Call Credit Information – UK Firm Cameo: [email_address] General: info@callcreditmarketing.com General: +44 0 845 60 60 609
  • Direct Mail Market Research

    1. 1. Direct Mail research
    2. 2. <ul><li>Countries </li></ul><ul><li>Statistics </li></ul><ul><li>Companies (by country) </li></ul><ul><ul><li>Value proposition </li></ul></ul><ul><ul><li>Price (if available) </li></ul></ul><ul><ul><li>Contact (if available) </li></ul></ul><ul><li>Cameo </li></ul>Agenda
    3. 7. Marketing Research Fact Sheet (October 2008)
    4. 8. I’m Geert!
    5. 9. Power Distance Individualism Uncertainty Avoidance Masculinity Long Term Orientation
    6. 10. Let’s jump in and see
    7. 11. 72% of Canadians look forward to what’s in the mail box
    8. 12. 41% are more likely to read mail if they have seen the same concept on TV or heard about it in another medium
    9. 13. 67% of Canadians agree mail is the preferred way to receive advertising information (vs 18% email, 1 % telephone)
    10. 14. 18.1 billion pieces of DM sent out (2007) *181 billion in the USA *12 billion in Australia *50 billion in Germany *rough conversion approximation by population
    11. 15. $1.696 million in expenditures compared to 2005 (9.6% increase)
    12. 16. 84% of Canadians spend some sort of time attending to DM each day
    13. 17. So… who are the MAJOR players?
    14. 22. Services Provided Full service (in house?) Outsourced DIY     
    15. 23. <ul><li>Addressed & unaddressed </li></ul><ul><li>National & international mailings </li></ul><ul><li>Consumer & business addresses </li></ul><ul><ul><li>Cleansing & refinement (addresses) </li></ul></ul>Value Propositions
    16. 24. <ul><li>“ acquisition mail” </li></ul><ul><li>“ competition mail” </li></ul><ul><li>“ impact mail” </li></ul><ul><ul><li>“ clean mail” </li></ul></ul><ul><ul><li>“ sensory mail” </li></ul></ul>Extras (varies)* * Australia Post
    17. 25. <ul><li>Canada Post </li></ul><ul><li>Five main sets of data </li></ul><ul><li>$1625 to $8625 per year </li></ul>Postal Code Data
    18. 26. CanadaPost – Pricing 75.00 75.00 75.00 75.00 75.00 Ship Only (ship cost) 0.34 0.34 0.29 0.29 0.22 Ship Only (per piece) 0.61 0.46 0.37 Unaddressed (with postage +$0.01 for businesses) 1.00 0.90 0.69 Addressed (per piece with postage) Bi-fold Brochure Tri-fold Brochure Flat flyer Oversized Postcard Postcard Standard
    19. 27. Method of contact Phone or email Phone Online Form Could attempt to contact Customer service
    20. 28. Callcredit Information Group CAMEO International – 30+ countries
    21. 29. End of presentation

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