SlideShare a Scribd company logo

minti.com Case Study Of Tike Virtual Gift Sponsorship

ā€¢Download as PPT, PDFā€¢
ā€¢
M
matthewmacfarlane

A case study of Tike's virtual gift sponsorship campaign on parenting website Minti

TechnologyBusiness
1 of 9
Case Study of Virtual Gift Sponsorship by tike ā€“ the toddler bike Contact: Belinda Jensen Email: belinda@minti.com Skype: belinda.jensen3 Mobile: 0400 917 577 www.minti.com
About Minti ,[object Object],[object Object],[object Object],[object Object],[object Object]
The campaign concept tike is a Wooden Balance Bike created by LivePlayCreate. LivePlayCreate approached minti looking for a unique online advertising opportunity to promote tikes. Minti presented social media marketing concept that leveraged the existing behaviours of their online community. Minti members often ā€˜thankā€™ each other (for advice, answers, etc) by sending virtual gifts. To date these gifts have been generic (birthday cake, champagne, etc). Minti proposed the creation of a tike gift that could be sent within the community by the community. A unique online marketing opportunity that delivered amazing results.
How did it work? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How did it work?
The results? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Community responses show brand engagement Community Love! Member Engagement!
A very happy advertiser
What are the benefits? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

DCC - 'Win Me Back' - Joel Nicholson, LemonTree Fundraising
DCC - 'Win Me Back' - Joel Nicholson, LemonTree FundraisingDCC - 'Win Me Back' - Joel Nicholson, LemonTree Fundraising
DCC - 'Win Me Back' - Joel Nicholson, LemonTree FundraisingLemonTree Fundraising
Ā 
Youth2Youth Summary
Youth2Youth SummaryYouth2Youth Summary
Youth2Youth SummaryPeter Bradley
Ā 
Open Business Practice Dublin Presentation V1
Open Business Practice Dublin Presentation V1Open Business Practice Dublin Presentation V1
Open Business Practice Dublin Presentation V1Martin Bailie
Ā 
Open Business Practice Dublin Presentation Oct08
Open Business Practice Dublin Presentation Oct08Open Business Practice Dublin Presentation Oct08
Open Business Practice Dublin Presentation Oct08Martin Bailie
Ā 
AOP London: Solve problems: treating content as a product
AOP London: Solve problems: treating content as a productAOP London: Solve problems: treating content as a product
AOP London: Solve problems: treating content as a productMartin Bailie
Ā 
Google Firestarters Conference: An Emerging Agency OS
Google Firestarters Conference: An Emerging Agency OSGoogle Firestarters Conference: An Emerging Agency OS
Google Firestarters Conference: An Emerging Agency OSMartin Bailie
Ā 
DOLCE and Pi-Calculus Rendezvous Semantics for Business Processes
DOLCE and Pi-Calculus Rendezvous Semantics for Business ProcessesDOLCE and Pi-Calculus Rendezvous Semantics for Business Processes
DOLCE and Pi-Calculus Rendezvous Semantics for Business ProcessesVioleta Damjanovic-Behrendt
Ā 
Operating in a connected world and the power of doing
Operating in a connected world and the power of doingOperating in a connected world and the power of doing
Operating in a connected world and the power of doingMartin Bailie
Ā 

Recommended

DCC - 'Win Me Back' - Joel Nicholson, LemonTree Fundraising
DCC - 'Win Me Back' - Joel Nicholson, LemonTree FundraisingDCC - 'Win Me Back' - Joel Nicholson, LemonTree Fundraising
DCC - 'Win Me Back' - Joel Nicholson, LemonTree FundraisingLemonTree Fundraising
Ā 
Youth2Youth Summary
Youth2Youth SummaryYouth2Youth Summary
Youth2Youth SummaryPeter Bradley
Ā 
Open Business Practice Dublin Presentation V1
Open Business Practice Dublin Presentation V1Open Business Practice Dublin Presentation V1
Open Business Practice Dublin Presentation V1Martin Bailie
Ā 
Open Business Practice Dublin Presentation Oct08
Open Business Practice Dublin Presentation Oct08Open Business Practice Dublin Presentation Oct08
Open Business Practice Dublin Presentation Oct08Martin Bailie
Ā 
AOP London: Solve problems: treating content as a product
AOP London: Solve problems: treating content as a productAOP London: Solve problems: treating content as a product
AOP London: Solve problems: treating content as a productMartin Bailie
Ā 
Google Firestarters Conference: An Emerging Agency OS
Google Firestarters Conference: An Emerging Agency OSGoogle Firestarters Conference: An Emerging Agency OS
Google Firestarters Conference: An Emerging Agency OSMartin Bailie
Ā 
DOLCE and Pi-Calculus Rendezvous Semantics for Business Processes
DOLCE and Pi-Calculus Rendezvous Semantics for Business ProcessesDOLCE and Pi-Calculus Rendezvous Semantics for Business Processes
DOLCE and Pi-Calculus Rendezvous Semantics for Business ProcessesVioleta Damjanovic-Behrendt
Ā 
Operating in a connected world and the power of doing
Operating in a connected world and the power of doingOperating in a connected world and the power of doing
Operating in a connected world and the power of doingMartin Bailie
Ā 
Illicit Mind- Smart Pitch Deck
Illicit Mind- Smart Pitch DeckIllicit Mind- Smart Pitch Deck
Illicit Mind- Smart Pitch DeckGeorgie-Ann Getton
Ā 
Project: Be Social Change
Project: Be Social ChangeProject: Be Social Change
Project: Be Social ChangeEdwin Plotts
Ā 
SC/NC CUNA Social Media Uses
SC/NC CUNA Social Media UsesSC/NC CUNA Social Media Uses
SC/NC CUNA Social Media Usesdml communications
Ā 
Embracing Technology As A Nonprofit Ct Beardsley Presentation
Embracing Technology As A Nonprofit Ct Beardsley PresentationEmbracing Technology As A Nonprofit Ct Beardsley Presentation
Embracing Technology As A Nonprofit Ct Beardsley Presentationbrooke.csukas
Ā 
Leetchi 091204 Presentation Uk
Leetchi 091204 Presentation UkLeetchi 091204 Presentation Uk
Leetchi 091204 Presentation Ukboubli
Ā 
Leetchi 091204 Presentation Uk
Leetchi 091204 Presentation UkLeetchi 091204 Presentation Uk
Leetchi 091204 Presentation Ukboubli
Ā 
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)ParthviGor2
Ā 
National Philanthropy Day - MD
National Philanthropy Day - MDNational Philanthropy Day - MD
National Philanthropy Day - MDkrucker
Ā 
Yl2014 cyber 25
Yl2014 cyber 25Yl2014 cyber 25
Yl2014 cyber 25YoungLionsCZ
Ā 
Design Social Going Beyond the Brand
Design Social Going Beyond the Brand Design Social Going Beyond the Brand
Design Social Going Beyond the Brand markitDIGITAL
Ā 
Pay4like
Pay4likePay4like
Pay4likeNikita Verma
Ā 
The Big Picture for Business: Social Media
The Big Picture for Business: Social Media The Big Picture for Business: Social Media
The Big Picture for Business: Social Media David Cain
Ā 
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsEnhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsTim O'Connell
Ā 
Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007staciemann
Ā 
TheChgChallenge:"The Social Trade"
TheChgChallenge:"The Social Trade"TheChgChallenge:"The Social Trade"
TheChgChallenge:"The Social Trade"Jake Aull
Ā 
Social media: In Context for business
Social media: In Context for businessSocial media: In Context for business
Social media: In Context for businessMedia Matters
Ā 
Tampa Presentation 2009
Tampa Presentation 2009Tampa Presentation 2009
Tampa Presentation 2009mikekierce
Ā 
Pinterest 101
Pinterest 101Pinterest 101
Pinterest 101ME Consulting
Ā 
Pinterest: The What, Why and How
Pinterest: The What, Why and HowPinterest: The What, Why and How
Pinterest: The What, Why and HowME Consulting
Ā 
The Care & Feeding of an Engagement Editor
The Care & Feeding of an Engagement Editor The Care & Feeding of an Engagement Editor
The Care & Feeding of an Engagement Editor Steph (Halter) Merkle
Ā 
Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraDeakin University
Ā 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
Ā 

More Related Content

Similar to minti.com Case Study Of Tike Virtual Gift Sponsorship

Illicit Mind- Smart Pitch Deck
Illicit Mind- Smart Pitch DeckIllicit Mind- Smart Pitch Deck
Illicit Mind- Smart Pitch DeckGeorgie-Ann Getton
Ā 
Project: Be Social Change
Project: Be Social ChangeProject: Be Social Change
Project: Be Social ChangeEdwin Plotts
Ā 
SC/NC CUNA Social Media Uses
SC/NC CUNA Social Media UsesSC/NC CUNA Social Media Uses
SC/NC CUNA Social Media Usesdml communications
Ā 
Embracing Technology As A Nonprofit Ct Beardsley Presentation
Embracing Technology As A Nonprofit Ct Beardsley PresentationEmbracing Technology As A Nonprofit Ct Beardsley Presentation
Embracing Technology As A Nonprofit Ct Beardsley Presentationbrooke.csukas
Ā 
Leetchi 091204 Presentation Uk
Leetchi 091204 Presentation UkLeetchi 091204 Presentation Uk
Leetchi 091204 Presentation Ukboubli
Ā 
Leetchi 091204 Presentation Uk
Leetchi 091204 Presentation UkLeetchi 091204 Presentation Uk
Leetchi 091204 Presentation Ukboubli
Ā 
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)ParthviGor2
Ā 
National Philanthropy Day - MD
National Philanthropy Day - MDNational Philanthropy Day - MD
National Philanthropy Day - MDkrucker
Ā 
Yl2014 cyber 25
Yl2014 cyber 25Yl2014 cyber 25
Yl2014 cyber 25YoungLionsCZ
Ā 
Design Social Going Beyond the Brand
Design Social Going Beyond the Brand Design Social Going Beyond the Brand
Design Social Going Beyond the Brand markitDIGITAL
Ā 
The Big Picture for Business: Social Media
The Big Picture for Business: Social Media The Big Picture for Business: Social Media
The Big Picture for Business: Social Media David Cain
Ā 
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsEnhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsTim O'Connell
Ā 
Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007staciemann
Ā 
TheChgChallenge:"The Social Trade"
TheChgChallenge:"The Social Trade"TheChgChallenge:"The Social Trade"
TheChgChallenge:"The Social Trade"Jake Aull
Ā 
Social media: In Context for business
Social media: In Context for businessSocial media: In Context for business
Social media: In Context for businessMedia Matters
Ā 
Tampa Presentation 2009
Tampa Presentation 2009Tampa Presentation 2009
Tampa Presentation 2009mikekierce
Ā 
Pinterest: The What, Why and How
Pinterest: The What, Why and HowPinterest: The What, Why and How
Pinterest: The What, Why and HowME Consulting
Ā 
The Care & Feeding of an Engagement Editor
The Care & Feeding of an Engagement Editor The Care & Feeding of an Engagement Editor
The Care & Feeding of an Engagement Editor Steph (Halter) Merkle
Ā 

Similar to minti.com Case Study Of Tike Virtual Gift Sponsorship (20)

Illicit Mind- Smart Pitch Deck
Illicit Mind- Smart Pitch DeckIllicit Mind- Smart Pitch Deck
Illicit Mind- Smart Pitch Deck
Ā 
Project: Be Social Change
Project: Be Social ChangeProject: Be Social Change
Project: Be Social Change
Ā 
SC/NC CUNA Social Media Uses
SC/NC CUNA Social Media UsesSC/NC CUNA Social Media Uses
SC/NC CUNA Social Media Uses
Ā 
Embracing Technology As A Nonprofit Ct Beardsley Presentation
Embracing Technology As A Nonprofit Ct Beardsley PresentationEmbracing Technology As A Nonprofit Ct Beardsley Presentation
Embracing Technology As A Nonprofit Ct Beardsley Presentation
Ā 
Leetchi 091204 Presentation Uk
Leetchi 091204 Presentation UkLeetchi 091204 Presentation Uk
Leetchi 091204 Presentation Uk
Ā 
Leetchi 091204 Presentation Uk
Leetchi 091204 Presentation UkLeetchi 091204 Presentation Uk
Leetchi 091204 Presentation Uk
Ā 
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Social Media Campaign & Audit Report: Tatte Bakery & Cafe (Parthvi Gor and Team)
Ā 
National Philanthropy Day - MD
National Philanthropy Day - MDNational Philanthropy Day - MD
National Philanthropy Day - MD
Ā 
Yl2014 cyber 25
Yl2014 cyber 25Yl2014 cyber 25
Yl2014 cyber 25
Ā 
Design Social Going Beyond the Brand
Design Social Going Beyond the Brand Design Social Going Beyond the Brand
Design Social Going Beyond the Brand
Ā 
Pay4like
Pay4likePay4like
Pay4like
Ā 
The Big Picture for Business: Social Media
The Big Picture for Business: Social Media The Big Picture for Business: Social Media
The Big Picture for Business: Social Media
Ā 
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & PartnershipsEnhancing Property Value Through Digital Marketing, Promotions & Partnerships
Enhancing Property Value Through Digital Marketing, Promotions & Partnerships
Ā 
Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007Web 2.0 Man Ynet 1007
Web 2.0 Man Ynet 1007
Ā 
TheChgChallenge:"The Social Trade"
TheChgChallenge:"The Social Trade"TheChgChallenge:"The Social Trade"
TheChgChallenge:"The Social Trade"
Ā 
Social media: In Context for business
Social media: In Context for businessSocial media: In Context for business
Social media: In Context for business
Ā 
Tampa Presentation 2009
Tampa Presentation 2009Tampa Presentation 2009
Tampa Presentation 2009
Ā 
Pinterest 101
Pinterest 101Pinterest 101
Pinterest 101
Ā 
Pinterest: The What, Why and How
Pinterest: The What, Why and HowPinterest: The What, Why and How
Pinterest: The What, Why and How
Ā 
The Care & Feeding of an Engagement Editor
The Care & Feeding of an Engagement Editor The Care & Feeding of an Engagement Editor
The Care & Feeding of an Engagement Editor
Ā 

Recently uploaded

Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraDeakin University
Ā 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
Ā 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions
Ā 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
Ā 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
Ā 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions
Ā 
Integration and Automation in Practice: CI/CD in MuleĀ Integration and Automat...
Integration and Automation in Practice: CI/CD in MuleĀ Integration and Automat...Integration and Automation in Practice: CI/CD in MuleĀ Integration and Automat...
Integration and Automation in Practice: CI/CD in MuleĀ Integration and Automat...Patryk Bandurski
Ā 
Swan(sea) Song ā€“ personal research during my six years at Swansea ... and bey...
Swan(sea) Song ā€“ personal research during my six years at Swansea ... and bey...Swan(sea) Song ā€“ personal research during my six years at Swansea ... and bey...
Swan(sea) Song ā€“ personal research during my six years at Swansea ... and bey...Alan Dix
Ā 
Transcript: #StandardsGoals for 2024: Whatā€™s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: Whatā€™s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: Whatā€™s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: Whatā€™s new for BISAC - Tech Forum 2024BookNet Canada
Ā 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
Ā 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesSinan KOZAK
Ā 
Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2Hyundai Motor Group
Ā 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
Ā 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
Ā 
WhatsApp 9892124323 āœ“Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 āœ“Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 āœ“Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 āœ“Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
Ā 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxnull - The Open Security Community
Ā 
Snow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter RoadsSnow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter RoadsHyundai Motor Group
Ā 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
Ā 
FULL ENJOY šŸ” 8264348440 šŸ” Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY šŸ” 8264348440 šŸ” Call Girls in Diplomatic Enclave | DelhiFULL ENJOY šŸ” 8264348440 šŸ” Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY šŸ” 8264348440 šŸ” Call Girls in Diplomatic Enclave | Delhisoniya singh
Ā 

Recently uploaded (20)

Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning era
Ā 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
Ā 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
Ā 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
Ā 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
Ā 
Pigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping ElbowsPigging Solutions Piggable Sweeping Elbows
Pigging Solutions Piggable Sweeping Elbows
Ā 
Integration and Automation in Practice: CI/CD in MuleĀ Integration and Automat...
Integration and Automation in Practice: CI/CD in MuleĀ Integration and Automat...Integration and Automation in Practice: CI/CD in MuleĀ Integration and Automat...
Integration and Automation in Practice: CI/CD in MuleĀ Integration and Automat...
Ā 
Swan(sea) Song ā€“ personal research during my six years at Swansea ... and bey...
Swan(sea) Song ā€“ personal research during my six years at Swansea ... and bey...Swan(sea) Song ā€“ personal research during my six years at Swansea ... and bey...
Swan(sea) Song ā€“ personal research during my six years at Swansea ... and bey...
Ā 
Transcript: #StandardsGoals for 2024: Whatā€™s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: Whatā€™s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: Whatā€™s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: Whatā€™s new for BISAC - Tech Forum 2024
Ā 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
Ā 
Unblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen FramesUnblocking The Main Thread Solving ANRs and Frozen Frames
Unblocking The Main Thread Solving ANRs and Frozen Frames
Ā 
Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2Next-generation AAM aircraft unveiled by Supernal, S-A2
Next-generation AAM aircraft unveiled by Supernal, S-A2
Ā 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Ā 
Vulnerability_Management_GRC_by Sohang Sengupta.pptx
Vulnerability_Management_GRC_by Sohang Sengupta.pptxVulnerability_Management_GRC_by Sohang Sengupta.pptx
Vulnerability_Management_GRC_by Sohang Sengupta.pptx
Ā 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Ā 
WhatsApp 9892124323 āœ“Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 āœ“Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 āœ“Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 āœ“Call Girls In Kalyan ( Mumbai ) secure service
Ā 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Ā 
Snow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter RoadsSnow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter Roads
Ā 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
Ā 
FULL ENJOY šŸ” 8264348440 šŸ” Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY šŸ” 8264348440 šŸ” Call Girls in Diplomatic Enclave | DelhiFULL ENJOY šŸ” 8264348440 šŸ” Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY šŸ” 8264348440 šŸ” Call Girls in Diplomatic Enclave | Delhi
Ā 

minti.com Case Study Of Tike Virtual Gift Sponsorship

  • 1. Case Study of Virtual Gift Sponsorship by tike ā€“ the toddler bike Contact: Belinda Jensen Email: belinda@minti.com Skype: belinda.jensen3 Mobile: 0400 917 577 www.minti.com
  • 2.
  • 3. The campaign concept tike is a Wooden Balance Bike created by LivePlayCreate. LivePlayCreate approached minti looking for a unique online advertising opportunity to promote tikes. Minti presented social media marketing concept that leveraged the existing behaviours of their online community. Minti members often ā€˜thankā€™ each other (for advice, answers, etc) by sending virtual gifts. To date these gifts have been generic (birthday cake, champagne, etc). Minti proposed the creation of a tike gift that could be sent within the community by the community. A unique online marketing opportunity that delivered amazing results.
  • 4.
  • 5. How did it work?
  • 6.
  • 7. Community responses show brand engagement Community Love! Member Engagement!
  • 8. A very happy advertiser
  • 9.