Ben and Jerry's uses Oracle and Business Objects BI tools to track over 140 ingredients in over 200 products from all departments. This enables Ben and Jerry's to access, analyze, and act on customer information to maintain customer focus in a saturated market. California Pizza Kitchen uses Cognos to link information across spreadsheets, reducing forecasting cycles from 8 days to 2 days. Clean information is critical for California Pizza Kitchen's BI tools success. Noodles and Company uses Cognos to provide a single view of the business through consistent reporting accessed daily on their website. 100% accurate and complete information is impossible for Noodles & Company to obtain due to the tradeoff between accuracy and completeness.