Richard Dawson is a London-based scanography photographer known for scanning unusual objects like food and plants. To create scanography, objects are placed on a flatbed scanner and scanned while being moved or layered with other objects. This produces low depth, high quality images in a non-traditional photographic process. Dawson's scanography works have been displayed in art shows and used on record covers.
David Hockney is a painter, printmaker, and photographer known for his photomontages. He creates these by taking multiple close-up photos that are assembled into a single collage-like image. While collage is historically used, Hockney's digital process makes it contemporary. His photomontages have
Here are some key advantages and disadvantages of employing discretion when negotiating a brief:
Advantages:
- Allows for creativity and new ideas. Discussing aspects of the brief that could be improved upon or adding new elements can lead to a better final product.
- Builds trust and collaboration. Having an open dialogue shows the client you want to work as a team to meet their needs.
- Manages expectations. Negotiating upfront prevents issues down the road if the original brief needs to change.
Disadvantages:
- Potential scope creep. Too much discretion could result in a very different final product than what the client originally envisioned.
- Loss of structure. The brief provides guidelines; too much
The document discusses ethical guidelines and considerations for journalists when writing about different groups of people. It notes that the National Union of Journalists (NUJ) has developed guidance sheets on topics like terrorism, race, asylum/immigration, and others to help journalists avoid biased or discriminatory representations. Journalists are advised to have social and cultural awareness and consider how their words could influence readers' views. They should not portray groups in a biased way. The NUJ also has a code of practice and hotline journalists can use as a resource. Overall, the document stresses the importance of journalists representing diverse groups of people accurately, fairly and without discrimination.
The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and expense through sophisticated visuals and minimal text or pricing. In contrast, mass brands like Miss Guided, Aldi, and Barry M emphasize price, value, and relatability to attract cost-conscious customers through bold prices, simple designs, and showing products. While luxury brands sell an aspirational lifestyle, mass brands aim to demonstrate affordability and accessibility.
The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and sophistication through minimalist ads with subtle colors and no prices shown. In contrast, mass brands like Miss Guided, Aldi, and Barry M attract customers with a focus on price, using bright colors and large text to prominently display cheap prices. While luxury brands sell an aspirational lifestyle, mass brands aim to show affordability and value for money to their target audiences.
The objective of this marketing and PR campaign is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized to engage fans and promote events and new releases. Unique merchandise like t-shirts and accessories will also help promote the band's message of empowerment and positivity. Small, intimate gigs and appearances at music festivals are part of the promotional events planned. Hyperbolic words like "outstanding" and "refreshing" will be used to make the band seem exceptional to appeal to their target demographic.
This document contains a S.W.O.T. analysis for a proposed Spotify MP3 player. The strengths include allowing offline playback to save phone battery, being cheaper than Apple products to attract more customers, and being convenient for workouts. Weaknesses are that customers may not want an extra device and may stick with Apple or phone music players. Opportunities include bringing MP3 players back into fashion and allowing Spotify to promote membership deals. Threats include strong competition from Apple and phone companies, and customers may see no need for the device if they can stream Spotify on their phone.
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
Richard Dawson is a London-based scanography photographer known for scanning unusual objects like food and plants. To create scanography, objects are placed on a flatbed scanner and scanned while being moved or layered with other objects. This produces low depth, high quality images in a non-traditional photographic process. Dawson's scanography works have been displayed in art shows and used on record covers.
David Hockney is a painter, printmaker, and photographer known for his photomontages. He creates these by taking multiple close-up photos that are assembled into a single collage-like image. While collage is historically used, Hockney's digital process makes it contemporary. His photomontages have
Here are some key advantages and disadvantages of employing discretion when negotiating a brief:
Advantages:
- Allows for creativity and new ideas. Discussing aspects of the brief that could be improved upon or adding new elements can lead to a better final product.
- Builds trust and collaboration. Having an open dialogue shows the client you want to work as a team to meet their needs.
- Manages expectations. Negotiating upfront prevents issues down the road if the original brief needs to change.
Disadvantages:
- Potential scope creep. Too much discretion could result in a very different final product than what the client originally envisioned.
- Loss of structure. The brief provides guidelines; too much
The document discusses ethical guidelines and considerations for journalists when writing about different groups of people. It notes that the National Union of Journalists (NUJ) has developed guidance sheets on topics like terrorism, race, asylum/immigration, and others to help journalists avoid biased or discriminatory representations. Journalists are advised to have social and cultural awareness and consider how their words could influence readers' views. They should not portray groups in a biased way. The NUJ also has a code of practice and hotline journalists can use as a resource. Overall, the document stresses the importance of journalists representing diverse groups of people accurately, fairly and without discrimination.
The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and expense through sophisticated visuals and minimal text or pricing. In contrast, mass brands like Miss Guided, Aldi, and Barry M emphasize price, value, and relatability to attract cost-conscious customers through bold prices, simple designs, and showing products. While luxury brands sell an aspirational lifestyle, mass brands aim to demonstrate affordability and accessibility.
The document compares and contrasts advertising strategies between luxury and mass market brands. Luxury brands like Dolce & Gabbana and Tom Ford focus on crafting an image of quality and sophistication through minimalist ads with subtle colors and no prices shown. In contrast, mass brands like Miss Guided, Aldi, and Barry M attract customers with a focus on price, using bright colors and large text to prominently display cheap prices. While luxury brands sell an aspirational lifestyle, mass brands aim to show affordability and value for money to their target audiences.
The objective of this marketing and PR campaign is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized to engage fans and promote events and new releases. Unique merchandise like t-shirts and accessories will also help promote the band's message of empowerment and positivity. Small, intimate gigs and appearances at music festivals are part of the promotional events planned. Hyperbolic words like "outstanding" and "refreshing" will be used to make the band seem exceptional to appeal to their target demographic.
This document contains a S.W.O.T. analysis for a proposed Spotify MP3 player. The strengths include allowing offline playback to save phone battery, being cheaper than Apple products to attract more customers, and being convenient for workouts. Weaknesses are that customers may not want an extra device and may stick with Apple or phone music players. Opportunities include bringing MP3 players back into fashion and allowing Spotify to promote membership deals. Threats include strong competition from Apple and phone companies, and customers may see no need for the device if they can stream Spotify on their phone.
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. The overall goal is to effectively convey information to readers in an aesthetically pleasing manner.
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. Overall the goal is to effectively convey information to readers in an aesthetically pleasing manner.
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. Overall the goal is to effectively convey information to readers in an aesthetically pleasing manner.
The document outlines ideas for a campaign poster to raise awareness about beach litter. It discusses using dull colors to represent polluted beaches and including shocking images of marine animals trapped in litter. Key elements to include are facts about the scale of beach litter, references to other similar campaigns, and celebrity endorsements to encourage support and action. The goal is to use emotional imagery and messages to motivate the audience to reduce beach waste.
The document discusses considerations for researching social action issues and creating campaign materials for an organization like Surfers Against Sewage (SAS). It notes that researching sensitive social issues requires being respectful of different groups. While physically researching SAS may be difficult due to distance from the coast, this can be overcome through online research, emails, and social media. Finished campaign materials should have wide distribution in cities, online, and media to involve more than just local beachgoers. SAS may face funding issues because the public sees it as only for surfers, rather than the broader goal of clean beaches for all.
This document discusses two case studies of social action campaigns: Stonewall's campaign to change attitudes towards homosexuality, and UKIP's campaign poster promoting Nigel Farage.
For Stonewall, the aims were to reduce homophobia and change attitudes to view being gay positively. Their techniques used simple text-based posters with bold colors and sarcastic witty messages. Evidence showed their impact through legal changes like repealing Section 28 and surveys finding less workplace discrimination against LGBTQ individuals.
For UKIP, the poster aimed to promote Nigel Farage and voting for him by portraying other party leaders negatively with cloth over their mouths. Techniques included bright colors, slogans and logos to stand out. Charts showed
This document contains summaries of several posters, logos, and marketing materials for the organization Surfers Against Sewage.
The first poster uses dark colors and imagery of surfboards in sand to depict the negative impact of sewage on beaches in a haunting way. Another poster takes a more humorous approach, showing a surfer covered in sewage to disgust viewers and raise awareness in a memorable way.
Logos for SAS include a simple, plain logo aimed at adults and an more image-heavy logo using whales and sea creatures to appeal to children. Merchandise like t-shirts promote the brand and raise awareness when worn.
Leaflets are used to both recruit new members and renew existing members.
Surfers Against Sewage (SAS) is an environmental charity established in 1990 by surfers in the UK to improve water quality. They campaign on issues like marine litter, sewage pollution, climate change, and coastal development through community action, volunteering, and research. SAS is funded through donations and works to protect beaches, oceans, and surfing in the UK. Some of their successful campaigns have reduced marine litter like plastic pellets on beaches. They continue to campaign for issues like reducing UK beach litter by 50% by 2020 and better legal protection of surf breaks from threats like pollution and development.
Surfers Against Sewage is an environmental charity established in 1990 by surfers in Cornwall to improve water quality. They campaign on issues like marine litter, sewage pollution, toxic chemicals, and coastal development through community action, volunteering, education, and research. SAS is funded through donations and run by voluntary trustees. They have successfully campaigned against issues like plastic pellets called "Mermaid's Tears" on beaches and helped implement solutions through partnerships with plastic manufacturers. Their ongoing goals include further reducing marine pollution and protecting coastal environments.
The document contains ideas for campaign materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
This document discusses various marketing and public relations techniques. It defines key terms like marketing, audience profiling, the marketing mix, advertising, sponsorship, endorsements, events, merchandising, and press releases. Examples are provided for many of these terms. The document also explains tools for understanding markets and clients, such as SWOT analysis, focus groups, questionnaires, and social media.
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea of a split beach being selected to develop further. Other concepts include logo designs, membership forms, merchandise ideas like t-shirts and mugs, and inspiration for clothing items displaying the campaign message. Sketches and mockups are provided of potential poster designs, membership booklets, and merchandise displaying the organization's logo and colors.
The document discusses the design process for a logo for Surfers Against Sewage. The designer got inspiration from an existing surf shop logo using a back-to-front S design. They tried different designs but ultimately settled on using just the initials "SAS" with an X behind to represent "against". The S was technically challenging to design but became the focal point of the logo. The designer also created a membership form, getting inspiration from SAS's existing form, and included pictures and information about the charity's campaigns and goals. Merchandise was created for both male and female audiences, including surfing-specific items like a wetsuit and surfboard fin to promote the charity within the surfing community.
- The products created by the student are fit for their intended purpose of promoting the campaign of Surfers Against Sewage. This includes a poster, logo, merchandise, and membership form.
- The products clearly communicate the student's message through visuals on the poster of a dirty vs. clean beach, and repetition of the slogan "Life's a beach not a bin" across different products.
- The products are appropriate for the target audience of 17-60+ year olds interested in beaches and the environment, through inclusion of beach-themed imagery and colors, and products suitable for both males and females.
The document outlines a schedule and resources for a project over 4 weeks. In week 1, the creator plans to design a logo on Tuesday and plan a campaign poster on Thursday. Week 2 focuses on completing the campaign poster. Week 3 involves designing a membership form. Week 4 consists of creating merchandise mockups, including mind maps, artwork, and 3 mockups to be finished by Friday. Resources include stock images from Google, potential own photographs, Photoshop, and prior plans like mood boards and mind maps.
The document outlines a schedule and resources for a project over 4 weeks. In week 1, the creator plans to design a logo on Tuesday and plan a campaign poster on Thursday. Week 2 focuses on completing the campaign poster. Week 3 involves designing a membership form. Week 4 consists of creating merchandise mockups, including mind maps, designs, and 3 mockups to be finished by Friday. Resources include stock images from Google, potential own photographs, Photoshop, and prior plans like mood boards and mind maps.
The document discusses several case studies of social campaigns and their use of media:
1) The Stonewall campaign aims to change attitudes towards homosexuality through simple text-based posters with bold colors and sarcastic witty text. Evidence shows the campaign has positively impacted laws.
2) A UKIP campaign poster portrays other party leaders negatively to present Nigel Farage positively and encourage voting for him. Usage has increased support for UKIP over time.
3) An anti-child abuse campaign uses disturbing images of abused children to emotionally upset viewers and raise awareness, donations, and action against abuse. Rates of abuse have decreased in the targeted areas.
4) Deaf Fest is an arts and film festival
This document contains a S.W.O.T. analysis for a proposed portable Spotify music player. The strengths include allowing users to save phone battery by playing music from the player, providing a cheaper alternative to Apple products, and increased convenience. Weaknesses involve people preferring to use their phones, high costs and competition. Opportunities exist to create a cheaper and more portable gadget that promotes Spotify. Threats include competition from Apple as the dominant player and mobile phone companies that integrate music playback.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be used along with radio stations, magazines, and small venue shows to raise the profile of the band and sell 16,000 albums worldwide. The message focuses on the band creating a feeling of empowerment through their music and unique style.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized. Events like small venue gigs and signings will help build awareness. Hyperbolic language around the band being "outstanding" and "refreshing" will be used to appeal to fans and drive album sales. The motivation is to raise the band's profile and perception to achieve greater success.
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. The overall goal is to effectively convey information to readers in an aesthetically pleasing manner.
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. Overall the goal is to effectively convey information to readers in an aesthetically pleasing manner.
The magazine layout document discusses the formatting and design of magazine pages. Key elements include placing the title and images attractively, using columns to structure the text flow, and considering how elements like ads are integrated. Overall the goal is to effectively convey information to readers in an aesthetically pleasing manner.
The document outlines ideas for a campaign poster to raise awareness about beach litter. It discusses using dull colors to represent polluted beaches and including shocking images of marine animals trapped in litter. Key elements to include are facts about the scale of beach litter, references to other similar campaigns, and celebrity endorsements to encourage support and action. The goal is to use emotional imagery and messages to motivate the audience to reduce beach waste.
The document discusses considerations for researching social action issues and creating campaign materials for an organization like Surfers Against Sewage (SAS). It notes that researching sensitive social issues requires being respectful of different groups. While physically researching SAS may be difficult due to distance from the coast, this can be overcome through online research, emails, and social media. Finished campaign materials should have wide distribution in cities, online, and media to involve more than just local beachgoers. SAS may face funding issues because the public sees it as only for surfers, rather than the broader goal of clean beaches for all.
This document discusses two case studies of social action campaigns: Stonewall's campaign to change attitudes towards homosexuality, and UKIP's campaign poster promoting Nigel Farage.
For Stonewall, the aims were to reduce homophobia and change attitudes to view being gay positively. Their techniques used simple text-based posters with bold colors and sarcastic witty messages. Evidence showed their impact through legal changes like repealing Section 28 and surveys finding less workplace discrimination against LGBTQ individuals.
For UKIP, the poster aimed to promote Nigel Farage and voting for him by portraying other party leaders negatively with cloth over their mouths. Techniques included bright colors, slogans and logos to stand out. Charts showed
This document contains summaries of several posters, logos, and marketing materials for the organization Surfers Against Sewage.
The first poster uses dark colors and imagery of surfboards in sand to depict the negative impact of sewage on beaches in a haunting way. Another poster takes a more humorous approach, showing a surfer covered in sewage to disgust viewers and raise awareness in a memorable way.
Logos for SAS include a simple, plain logo aimed at adults and an more image-heavy logo using whales and sea creatures to appeal to children. Merchandise like t-shirts promote the brand and raise awareness when worn.
Leaflets are used to both recruit new members and renew existing members.
Surfers Against Sewage (SAS) is an environmental charity established in 1990 by surfers in the UK to improve water quality. They campaign on issues like marine litter, sewage pollution, climate change, and coastal development through community action, volunteering, and research. SAS is funded through donations and works to protect beaches, oceans, and surfing in the UK. Some of their successful campaigns have reduced marine litter like plastic pellets on beaches. They continue to campaign for issues like reducing UK beach litter by 50% by 2020 and better legal protection of surf breaks from threats like pollution and development.
Surfers Against Sewage is an environmental charity established in 1990 by surfers in Cornwall to improve water quality. They campaign on issues like marine litter, sewage pollution, toxic chemicals, and coastal development through community action, volunteering, education, and research. SAS is funded through donations and run by voluntary trustees. They have successfully campaigned against issues like plastic pellets called "Mermaid's Tears" on beaches and helped implement solutions through partnerships with plastic manufacturers. Their ongoing goals include further reducing marine pollution and protecting coastal environments.
The document contains ideas for campaign materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea being selected to develop further. It also includes draft designs for a membership form and merchandise items like t-shirts, mugs, and surfing accessories, with an emphasis on using the organization's color scheme and logo. The merchandise ideas range from inexpensive stickers to more expensive items like surfboards to appeal to different member levels.
This document discusses various marketing and public relations techniques. It defines key terms like marketing, audience profiling, the marketing mix, advertising, sponsorship, endorsements, events, merchandising, and press releases. Examples are provided for many of these terms. The document also explains tools for understanding markets and clients, such as SWOT analysis, focus groups, questionnaires, and social media.
The document contains ideas for creating promotional materials for the organization Surfers Against Sewage. It includes four initial ideas for a campaign poster, with the first idea of a split beach being selected to develop further. Other concepts include logo designs, membership forms, merchandise ideas like t-shirts and mugs, and inspiration for clothing items displaying the campaign message. Sketches and mockups are provided of potential poster designs, membership booklets, and merchandise displaying the organization's logo and colors.
The document discusses the design process for a logo for Surfers Against Sewage. The designer got inspiration from an existing surf shop logo using a back-to-front S design. They tried different designs but ultimately settled on using just the initials "SAS" with an X behind to represent "against". The S was technically challenging to design but became the focal point of the logo. The designer also created a membership form, getting inspiration from SAS's existing form, and included pictures and information about the charity's campaigns and goals. Merchandise was created for both male and female audiences, including surfing-specific items like a wetsuit and surfboard fin to promote the charity within the surfing community.
- The products created by the student are fit for their intended purpose of promoting the campaign of Surfers Against Sewage. This includes a poster, logo, merchandise, and membership form.
- The products clearly communicate the student's message through visuals on the poster of a dirty vs. clean beach, and repetition of the slogan "Life's a beach not a bin" across different products.
- The products are appropriate for the target audience of 17-60+ year olds interested in beaches and the environment, through inclusion of beach-themed imagery and colors, and products suitable for both males and females.
The document outlines a schedule and resources for a project over 4 weeks. In week 1, the creator plans to design a logo on Tuesday and plan a campaign poster on Thursday. Week 2 focuses on completing the campaign poster. Week 3 involves designing a membership form. Week 4 consists of creating merchandise mockups, including mind maps, artwork, and 3 mockups to be finished by Friday. Resources include stock images from Google, potential own photographs, Photoshop, and prior plans like mood boards and mind maps.
The document outlines a schedule and resources for a project over 4 weeks. In week 1, the creator plans to design a logo on Tuesday and plan a campaign poster on Thursday. Week 2 focuses on completing the campaign poster. Week 3 involves designing a membership form. Week 4 consists of creating merchandise mockups, including mind maps, designs, and 3 mockups to be finished by Friday. Resources include stock images from Google, potential own photographs, Photoshop, and prior plans like mood boards and mind maps.
The document discusses several case studies of social campaigns and their use of media:
1) The Stonewall campaign aims to change attitudes towards homosexuality through simple text-based posters with bold colors and sarcastic witty text. Evidence shows the campaign has positively impacted laws.
2) A UKIP campaign poster portrays other party leaders negatively to present Nigel Farage positively and encourage voting for him. Usage has increased support for UKIP over time.
3) An anti-child abuse campaign uses disturbing images of abused children to emotionally upset viewers and raise awareness, donations, and action against abuse. Rates of abuse have decreased in the targeted areas.
4) Deaf Fest is an arts and film festival
This document contains a S.W.O.T. analysis for a proposed portable Spotify music player. The strengths include allowing users to save phone battery by playing music from the player, providing a cheaper alternative to Apple products, and increased convenience. Weaknesses involve people preferring to use their phones, high costs and competition. Opportunities exist to create a cheaper and more portable gadget that promotes Spotify. Threats include competition from Apple as the dominant player and mobile phone companies that integrate music playback.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be used along with radio stations, magazines, and small venue shows to raise the profile of the band and sell 16,000 albums worldwide. The message focuses on the band creating a feeling of empowerment through their music and unique style.
The objective of the marketing and PR project is to promote the band The Gilded Six Bits and their new album "neat, plausible and wrong". The target audience is 16-30 year olds who like alternative indie rock. Social media platforms like Instagram, Facebook, Twitter, and YouTube will be heavily utilized. Events like small venue gigs and signings will help build awareness. Hyperbolic language around the band being "outstanding" and "refreshing" will be used to appeal to fans and drive album sales. The motivation is to raise the band's profile and perception to achieve greater success.