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GWL7 complete
This document discusses how genre and audience understanding impact the relationship between films and audiences. It analyzes two comedy films, Tammy (2014) and Identity Thief (2013), using reception theory, uses and gratifications theory, and Lacey's repertoire of elements. Reception theory examines how audiences decode media texts based on their own contexts and circumstances. Uses and gratifications theory explores how audiences are attracted to films for diversion, relationships, identity, and learning. Lacey's elements analyzes characters, narratives, settings, iconography, and technical codes to determine a film's genre. The document concludes these theories help understand how audiences interact with and form relationships to films.
Gwl6 complete
This document discusses film marketing and the relationship between producers and audiences. It analyzes how producers use various types of research like primary, secondary, qualitative and quantitative to understand their target audience. This informs the marketing process which uses advertising, publicity and promotion techniques. Advertising includes film posters, trailers in different formats, and press articles. Publicity can come from stars or viral sharing online. Promotion uses merchandise, product placement, and tie-ins. The document analyzes specific examples from the film Spectre to illustrate how research informed its marketing to a target male audience through posters and trailers designed to appeal to masculine interests.
Analysis of bbc world at one radio 4 show
This document provides an analysis of the BBC World at One Radio 4 news talk show, summarizing its format and content. The show is a formal, regularly scheduled program that aims to inform listeners on recent events and ongoing stories. It targets upper middle class audiences through serious, sophisticated topics discussed in a formal manner. Various reporting techniques are used within the show, including headlines, bulletins, copy-only segments where only the presenter speaks, audio clips of interviews and quotes, voiceovers of recorded reports, wraps that include an actuality clip wrapped around a report, live crosses to correspondents on location, and two-way interviews between the presenter and correspondent.
Types of radio news
The document discusses different types of radio news based on the target audience and purpose of the radio station. It covers gay radio, public service radio like the BBC which aims to inform and educate, commercial radio which airs advertisements, community radio which serves a local hospital, small-scale college radio, local town radio, regional radio covering a wider area, national radio informing about the whole country, and internet/satellite/cable radio which uses different broadcasting methods.
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The document discusses several audience theories - hypodermic needle theory, uses and gratifications theory, and reception theory. It then analyzes audience responses to the films Fight Club and Funny Games based on these theories. The hypodermic needle theory suggests media directly influences passive audiences, while uses and gratifications theory sees more active audiences. Reception theory examines how contextual factors like age and gender influence how audiences decode media. Analysis of surveys found Funny Games' violence disturbed younger audiences more, while Fight Club's violence was seen as more acceptable.
Analysis of questionnaire results
- The document analyzes the results of an exit poll of 10 people who saw the film "The Martian".
- Key findings include that the audience was split evenly between male and female, with most being aged 13-19. Most found out about the film through TV advertising or word of mouth.
- The majority (90%) rated the film 4 or 5 out of 5, with only 1 person giving it a 3. Most said they were attracted to the film due to the storyline.
Poster
This poster advertises the film "The Martian" through imagery and text that reveal it is a sci-fi thriller about a space mission. Matt Damon's appearance in a spacesuit and the phrase "bring him home" intrigue viewers about a stranded astronaut needing rescue. Symbols like the NASA badge and Mars-like color scheme and textures of the backdrop further indicate the sci-fi genre and space theme. The prominent font, serious facial expression of the lead male actor, and involvement of director Ridley Scott aim to appeal to the intended middle-aged male audience through a sense of adventure, heroism, and intrigue.
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GWL7 complete
This document discusses how genre and audience understanding impact the relationship between films and audiences. It analyzes two comedy films, Tammy (2014) and Identity Thief (2013), using reception theory, uses and gratifications theory, and Lacey's repertoire of elements. Reception theory examines how audiences decode media texts based on their own contexts and circumstances. Uses and gratifications theory explores how audiences are attracted to films for diversion, relationships, identity, and learning. Lacey's elements analyzes characters, narratives, settings, iconography, and technical codes to determine a film's genre. The document concludes these theories help understand how audiences interact with and form relationships to films.
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This document discusses film marketing and the relationship between producers and audiences. It analyzes how producers use various types of research like primary, secondary, qualitative and quantitative to understand their target audience. This informs the marketing process which uses advertising, publicity and promotion techniques. Advertising includes film posters, trailers in different formats, and press articles. Publicity can come from stars or viral sharing online. Promotion uses merchandise, product placement, and tie-ins. The document analyzes specific examples from the film Spectre to illustrate how research informed its marketing to a target male audience through posters and trailers designed to appeal to masculine interests.
Analysis of bbc world at one radio 4 show
This document provides an analysis of the BBC World at One Radio 4 news talk show, summarizing its format and content. The show is a formal, regularly scheduled program that aims to inform listeners on recent events and ongoing stories. It targets upper middle class audiences through serious, sophisticated topics discussed in a formal manner. Various reporting techniques are used within the show, including headlines, bulletins, copy-only segments where only the presenter speaks, audio clips of interviews and quotes, voiceovers of recorded reports, wraps that include an actuality clip wrapped around a report, live crosses to correspondents on location, and two-way interviews between the presenter and correspondent.
Types of radio news
The document discusses different types of radio news based on the target audience and purpose of the radio station. It covers gay radio, public service radio like the BBC which aims to inform and educate, commercial radio which airs advertisements, community radio which serves a local hospital, small-scale college radio, local town radio, regional radio covering a wider area, national radio informing about the whole country, and internet/satellite/cable radio which uses different broadcasting methods.
Gwl2
The document discusses several audience theories - hypodermic needle theory, uses and gratifications theory, and reception theory. It then analyzes audience responses to the films Fight Club and Funny Games based on these theories. The hypodermic needle theory suggests media directly influences passive audiences, while uses and gratifications theory sees more active audiences. Reception theory examines how contextual factors like age and gender influence how audiences decode media. Analysis of surveys found Funny Games' violence disturbed younger audiences more, while Fight Club's violence was seen as more acceptable.
Analysis of questionnaire results
- The document analyzes the results of an exit poll of 10 people who saw the film "The Martian".
- Key findings include that the audience was split evenly between male and female, with most being aged 13-19. Most found out about the film through TV advertising or word of mouth.
- The majority (90%) rated the film 4 or 5 out of 5, with only 1 person giving it a 3. Most said they were attracted to the film due to the storyline.
Poster
This poster advertises the film "The Martian" through imagery and text that reveal it is a sci-fi thriller about a space mission. Matt Damon's appearance in a spacesuit and the phrase "bring him home" intrigue viewers about a stranded astronaut needing rescue. Symbols like the NASA badge and Mars-like color scheme and textures of the backdrop further indicate the sci-fi genre and space theme. The prominent font, serious facial expression of the lead male actor, and involvement of director Ridley Scott aim to appeal to the intended middle-aged male audience through a sense of adventure, heroism, and intrigue.
Radio production schedule call sheet template
The production schedule call sheet is for a Mercedes Benz advertisement to be filmed on November 27th, 2015. It will take place at the E6 Radio Studio and involve a crew of 6 people, including the writer, producer, director and sound engineer. The commercial will feature the Marvin Gaye song "Let's Get It On" and car engine sound effects. Voice actors Nicole Melia and Hemit Dhanji will perform at the studio, while catering will be provided by the Eccles Sixth Form College Canteen. Audio equipment including microphones, mixing boards and software will be used to record the commercial.
Evaluation on ad
The production log summarizes the process of recording and editing an advertisement using the software Reaper. The student used various techniques to make the ad as professional as possible, including fading recordings, sounds, and music in and out to make transitions smoother. Volume and pan adjustments were used to equalize noise levels between separate recordings. The volume wave technique made whispered parts louder to ensure they could still be heard.
Production Log
The document summarizes techniques used to edit an advertisement recording. It discusses using fading to transition smoothly between voice recordings, sound effects, and music. Volume and pan adjustments were used to ensure consistent noise levels across separate recording sessions. Volume waves were applied to make whispered parts louder and still audible. With these editing techniques, the author was able to improve the professional quality of their advertisement.
Mercedes advert script
This 30-second Mercedes CLA class advertisement features a conversation between a male and female voice. They discuss the car's heated leather seats, navigation touchscreen, internet access, MP3 compatibility, cruise control, active parking assist, and price of £28,000. At the end, the male offers the female a ride home in the car, implying the car will help him attract women.
Mercedes advert script
The 45-second advertisement promotes the new Mercedes CLA class. A male driver shows off the car's heated leather seats, navigation touchscreen, internet access, MP3 compatibility, cruise control, and active parking assist to an impressed female passenger. The ad emphasizes the car's features and technology for a price of £28,000. It concludes by stating "The new Mercedes CLA class out now; have the best or nothing."
Task 3 landscape photo shoot proposal form
Megan Hughes proposes a photography project to document restaurants in Manchester City Centre through landscape images. She plans to take a minimum of 50 photos using her Canon EOS 1100D camera, adjusting settings like shutter speed, f-stop, and ISO. Her goals are to skillfully capture well-focused, interesting images showing the variety of cuisines available through techniques like rule of thirds and depth of field. She cites photographers Paul Winch-Furness, Francesco Tonelli, and Mark Carr as inspirations for photographing different restaurant styles and tastes in unique ways. Megan will use JPEG format and techniques like rule of thirds, depth of field, and varied shutter speeds to convey different moods and aspects through her
Mercedes advert script
The 45-second advertisement promotes the new Mercedes CLA class. It features a male owner showing off the car's heated leather seats, navigation touchscreen, internet access, MP3 compatibility, cruise control, and active parking assist to an interested female passerby. The male boasts that all of these features cost only £28,000 for the car and hints that women find the car attractive. He then offers the female a ride home, and she excitedly accepts. The advertisement concludes by stating that the new Mercedes CLA class is "out now" and encourages viewers to "have the best or nothing."
Photography shoot risk assessment form portrait inside
This document provides a template for conducting a risk assessment for an indoor portrait photography shoot. It identifies several potential hazards such as dropping cameras, tripping over equipment, lighting issues, and confined spaces. For each hazard, it evaluates who may be harmed, what property could be damaged, existing controls, and the risk level. Further actions are recommended based on the risk level, such as using neck straps, warning signs, fire extinguishers, backups, and alternate locations. The goal is to consider all hazards and implement controls to protect safety and equipment.
Photography shoot risk assessment form landscape outside
This document provides a template for conducting a risk assessment for outdoor landscape photography shoots. It identifies several potential hazards such as weather, tripping over equipment, time pressure, and working at heights. For each hazard, it evaluates who may be harmed, what property could be damaged, existing risk controls, and the level of risk. Potential further actions are proposed based on the risk level, such as postponing shoots during bad weather or using warning signs near cables. The goal is to anticipate risks and take appropriate measures to protect crew safety and equipment.
Client brief and treatment
The client, Mercedes, has asked E6 radio to produce an advertisement for their new Mercedes CLA class to promote it to the target audience of adult males. The advertisement will provide a detailed description of the car's specifications and extras in an appealing way to encourage sales. It will be a 40 second to 1 minute script read by a female voice actor with sound effects. The unique selling point emphasized will be the free internet access and MP3 compatibility upgrade included. The total budget for production and distribution agreed upon between Mercedes and E6 radio is £1580.
Pr12 brief designing and producing a radio commercial
The document outlines the stages and requirements for a student assignment to design and produce a radio commercial for a client. It provides details on the stages of the process, including initial research on the client and their brief, developing and refining script drafts, sourcing and recording production elements, mixing and editing the commercial, and presenting final versions to the client. It also maps the tasks to grading criteria focused on creating treatments and scripts for the commercial that meet expectations for creativity, technical proficiency, and independent work.
Pr 11 music
Radio producers must carefully select music for advertisements based on the target audience and desired mood. Upbeat music may attract more attention from teens and young adults, while somber music suits sad campaigns. Producers must obtain permission from organizations like PRS and PPL to use copyrighted music legally and report its use. Failing to do so could result in legal action for copyright infringement. Alternative strategies include using original music or paying a distributor to legally access a music library.
Volkswagen radio advert analysis sheet (3)
This advertisement promotes the Volkswagen Passat Highline Plus car. It uses a female voice, made to sound like a satnav, to list the car's many features and extras in an appealing way to attract middle-aged males. A brief male voice is also used. While the advertisement provides a lot of informative details about the car, it only mentions the product and company name once each, and lacks a slogan. The main purpose is to promote this car model and make it sound like a desirable purchase.
Canon radio advert analysis sheet (2)
The document provides an analysis of a radio advertisement for the Canon XS200 IS camera. It notes that the ad uses a male and female voice to appeal to its target audience of adult males. The female voice has a husky tone meant to be seductive. The ad gives helpful photography tips and emphasizes the camera's features to persuade listeners to buy it, mentioning it would make a good holiday gift. Overall, the analysis states that while the ad effectively provides information on the product and companies through the different voices, it could have better promoted the specific camera model by naming it more than once.
Nandos radio advert analysis sheet (1)
This radio advertisement for Nandos restaurant uses a humorous and repetitive style to promote the restaurant in a unique way. A male voice with a strong Portuguese accent tells jokes and makes silly comments over salsa music in the background. The overall message is that everyone is welcome at Nandos no matter who they are. However, the ad provides little useful information like contact details or prices. While the theme adds an interesting effect, it could be seen as stereotyping and too informal. The ad has a broad target audience but may not appeal to all.
Radio facilities
The document summarizes information provided by Chris Gladwin, the media technician at Eccles College, about the radio facilities. Chris explained the various pieces of equipment in the radio room, including an S Radio Octomix Compact mixer with touch screen, S Radio software modules for broadcasting, scheduling, and production, and DAW programs like Reaper and Audacity for editing audio. He also described the microphones used for recording radio shows and ads, as well as the Behringer headphone amplifiers and PlanetEStream software for streaming music.
Financial considerations
Financial considerations are important in commercial radio production. Music royalty payments must be made to copyright holders when their music is used. Voice over artist fees typically start at £400 per hour but can be much higher for celebrity talent. Trafficking costs refer to the cost of airing an advertisement during prime listening hours between 6-10am and 5-9pm, which is more expensive due to larger audiences, versus overnight hours when audiences are smaller. Rate cards show large price differences between popular and unpopular airing times.
Job roles in commercial radio production
Creative producers manage the entire production process for both live and recorded radio programs. They generate original ideas, conduct research, and ensure resources are used efficiently while responding to listener feedback. Sound engineers plan and execute recording sessions, setting levels and mixing tracks to create final versions. Radio copywriters understand radio audiences and write attention-grabbing scripts for commercials, sometimes also producing and distributing ads. Voice over artists use their vocal abilities and speaking skills to narrate films and bring characters to life. Recording artists record and release music professionally or independently, dealing with an erratic lifestyle and income uncertainty.
Pr11 brief the commercial production process
The document provides guidance for an assignment on compiling a producer's guide to the radio commercial production process. Students are asked to create a blog with four posts covering: 1) production facilities for radio commercials both within stations and through production houses, 2) roles in production such as producers, engineers, and voice actors, 3) use of music in commercials in terms of style, function, and financial considerations, and 4) budgets, music royalties, voiceover fees, and other costs associated with commercial production. The assignment aims to demonstrate understanding of the key stages and terminology of radio commercial production.
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Radio production schedule call sheet template
The production schedule call sheet is for a Mercedes Benz advertisement to be filmed on November 27th, 2015. It will take place at the E6 Radio Studio and involve a crew of 6 people, including the writer, producer, director and sound engineer. The commercial will feature the Marvin Gaye song "Let's Get It On" and car engine sound effects. Voice actors Nicole Melia and Hemit Dhanji will perform at the studio, while catering will be provided by the Eccles Sixth Form College Canteen. Audio equipment including microphones, mixing boards and software will be used to record the commercial.
Evaluation on ad
The production log summarizes the process of recording and editing an advertisement using the software Reaper. The student used various techniques to make the ad as professional as possible, including fading recordings, sounds, and music in and out to make transitions smoother. Volume and pan adjustments were used to equalize noise levels between separate recordings. The volume wave technique made whispered parts louder to ensure they could still be heard.
Production Log
The document summarizes techniques used to edit an advertisement recording. It discusses using fading to transition smoothly between voice recordings, sound effects, and music. Volume and pan adjustments were used to ensure consistent noise levels across separate recording sessions. Volume waves were applied to make whispered parts louder and still audible. With these editing techniques, the author was able to improve the professional quality of their advertisement.
Mercedes advert script
This 30-second Mercedes CLA class advertisement features a conversation between a male and female voice. They discuss the car's heated leather seats, navigation touchscreen, internet access, MP3 compatibility, cruise control, active parking assist, and price of £28,000. At the end, the male offers the female a ride home in the car, implying the car will help him attract women.
Mercedes advert script
The 45-second advertisement promotes the new Mercedes CLA class. A male driver shows off the car's heated leather seats, navigation touchscreen, internet access, MP3 compatibility, cruise control, and active parking assist to an impressed female passenger. The ad emphasizes the car's features and technology for a price of £28,000. It concludes by stating "The new Mercedes CLA class out now; have the best or nothing."
Task 3 landscape photo shoot proposal form
Megan Hughes proposes a photography project to document restaurants in Manchester City Centre through landscape images. She plans to take a minimum of 50 photos using her Canon EOS 1100D camera, adjusting settings like shutter speed, f-stop, and ISO. Her goals are to skillfully capture well-focused, interesting images showing the variety of cuisines available through techniques like rule of thirds and depth of field. She cites photographers Paul Winch-Furness, Francesco Tonelli, and Mark Carr as inspirations for photographing different restaurant styles and tastes in unique ways. Megan will use JPEG format and techniques like rule of thirds, depth of field, and varied shutter speeds to convey different moods and aspects through her
Mercedes advert script
The 45-second advertisement promotes the new Mercedes CLA class. It features a male owner showing off the car's heated leather seats, navigation touchscreen, internet access, MP3 compatibility, cruise control, and active parking assist to an interested female passerby. The male boasts that all of these features cost only £28,000 for the car and hints that women find the car attractive. He then offers the female a ride home, and she excitedly accepts. The advertisement concludes by stating that the new Mercedes CLA class is "out now" and encourages viewers to "have the best or nothing."
Photography shoot risk assessment form portrait inside
This document provides a template for conducting a risk assessment for an indoor portrait photography shoot. It identifies several potential hazards such as dropping cameras, tripping over equipment, lighting issues, and confined spaces. For each hazard, it evaluates who may be harmed, what property could be damaged, existing controls, and the risk level. Further actions are recommended based on the risk level, such as using neck straps, warning signs, fire extinguishers, backups, and alternate locations. The goal is to consider all hazards and implement controls to protect safety and equipment.
Photography shoot risk assessment form landscape outside
This document provides a template for conducting a risk assessment for outdoor landscape photography shoots. It identifies several potential hazards such as weather, tripping over equipment, time pressure, and working at heights. For each hazard, it evaluates who may be harmed, what property could be damaged, existing risk controls, and the level of risk. Potential further actions are proposed based on the risk level, such as postponing shoots during bad weather or using warning signs near cables. The goal is to anticipate risks and take appropriate measures to protect crew safety and equipment.
Client brief and treatment
The client, Mercedes, has asked E6 radio to produce an advertisement for their new Mercedes CLA class to promote it to the target audience of adult males. The advertisement will provide a detailed description of the car's specifications and extras in an appealing way to encourage sales. It will be a 40 second to 1 minute script read by a female voice actor with sound effects. The unique selling point emphasized will be the free internet access and MP3 compatibility upgrade included. The total budget for production and distribution agreed upon between Mercedes and E6 radio is £1580.
Pr12 brief designing and producing a radio commercial
The document outlines the stages and requirements for a student assignment to design and produce a radio commercial for a client. It provides details on the stages of the process, including initial research on the client and their brief, developing and refining script drafts, sourcing and recording production elements, mixing and editing the commercial, and presenting final versions to the client. It also maps the tasks to grading criteria focused on creating treatments and scripts for the commercial that meet expectations for creativity, technical proficiency, and independent work.
Pr 11 music
Radio producers must carefully select music for advertisements based on the target audience and desired mood. Upbeat music may attract more attention from teens and young adults, while somber music suits sad campaigns. Producers must obtain permission from organizations like PRS and PPL to use copyrighted music legally and report its use. Failing to do so could result in legal action for copyright infringement. Alternative strategies include using original music or paying a distributor to legally access a music library.
Volkswagen radio advert analysis sheet (3)
This advertisement promotes the Volkswagen Passat Highline Plus car. It uses a female voice, made to sound like a satnav, to list the car's many features and extras in an appealing way to attract middle-aged males. A brief male voice is also used. While the advertisement provides a lot of informative details about the car, it only mentions the product and company name once each, and lacks a slogan. The main purpose is to promote this car model and make it sound like a desirable purchase.
Canon radio advert analysis sheet (2)
The document provides an analysis of a radio advertisement for the Canon XS200 IS camera. It notes that the ad uses a male and female voice to appeal to its target audience of adult males. The female voice has a husky tone meant to be seductive. The ad gives helpful photography tips and emphasizes the camera's features to persuade listeners to buy it, mentioning it would make a good holiday gift. Overall, the analysis states that while the ad effectively provides information on the product and companies through the different voices, it could have better promoted the specific camera model by naming it more than once.
Nandos radio advert analysis sheet (1)
This radio advertisement for Nandos restaurant uses a humorous and repetitive style to promote the restaurant in a unique way. A male voice with a strong Portuguese accent tells jokes and makes silly comments over salsa music in the background. The overall message is that everyone is welcome at Nandos no matter who they are. However, the ad provides little useful information like contact details or prices. While the theme adds an interesting effect, it could be seen as stereotyping and too informal. The ad has a broad target audience but may not appeal to all.
Radio facilities
The document summarizes information provided by Chris Gladwin, the media technician at Eccles College, about the radio facilities. Chris explained the various pieces of equipment in the radio room, including an S Radio Octomix Compact mixer with touch screen, S Radio software modules for broadcasting, scheduling, and production, and DAW programs like Reaper and Audacity for editing audio. He also described the microphones used for recording radio shows and ads, as well as the Behringer headphone amplifiers and PlanetEStream software for streaming music.
Financial considerations
Financial considerations are important in commercial radio production. Music royalty payments must be made to copyright holders when their music is used. Voice over artist fees typically start at £400 per hour but can be much higher for celebrity talent. Trafficking costs refer to the cost of airing an advertisement during prime listening hours between 6-10am and 5-9pm, which is more expensive due to larger audiences, versus overnight hours when audiences are smaller. Rate cards show large price differences between popular and unpopular airing times.
Job roles in commercial radio production
Creative producers manage the entire production process for both live and recorded radio programs. They generate original ideas, conduct research, and ensure resources are used efficiently while responding to listener feedback. Sound engineers plan and execute recording sessions, setting levels and mixing tracks to create final versions. Radio copywriters understand radio audiences and write attention-grabbing scripts for commercials, sometimes also producing and distributing ads. Voice over artists use their vocal abilities and speaking skills to narrate films and bring characters to life. Recording artists record and release music professionally or independently, dealing with an erratic lifestyle and income uncertainty.
Pr11 brief the commercial production process
The document provides guidance for an assignment on compiling a producer's guide to the radio commercial production process. Students are asked to create a blog with four posts covering: 1) production facilities for radio commercials both within stations and through production houses, 2) roles in production such as producers, engineers, and voice actors, 3) use of music in commercials in terms of style, function, and financial considerations, and 4) budgets, music royalties, voiceover fees, and other costs associated with commercial production. The assignment aims to demonstrate understanding of the key stages and terminology of radio commercial production.
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Film vocab for eal 3 students: Australia the movie
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