1. Ad Rates of Radio Mirchi –declining what to do?
MIMD class project on radio Mirchi
@ What measure to be taken to improve the ad and overall improvement in form of increase in
overall growth in business and will help them to prosper in the Radio world
(The measure that we have taken would be the innovation and readjustment of functionality of
the broadcast)
 Thus Mirchi has to Decide about their management decision problem, formulate the
marketing research problem
 Thus we will incorporate the measures to help Mirchi prosper in the market of
competitiveness
Thus following improvement can be incorporated to help Mirchi prosper in their business and
help them to be market leader and one of the top ad attar actions for them
A) We can incorporate the features like traffic direction to the people listening to Mirchi
that will add to the flavor and will help traffic affected Ahmedabad
B) We can realign the airing the programs as per the needs can take an example from
(Rainbow 107 MUMBAI)
C) We can strategies the way pgms are aired to the people can carry out a survey what are
the likes and dislikes for the people and what all pgms to be aired?
D) Can categories the marketing Execs from different companies that we can offer them
low cost airing at odd times
E) Selection of pgms can be done according to flavor
F) 1> Love guru (solving issue for couples and affecting the current relationships married or
unmarried couples)
2> adult stories and chats {but in Govt rules and regulations}
3> play good songs, no repetition of songs and plying full Songs to help people to
complete recording and add to their library.
4> can include Questioners and online feedback for specific Pgms, Rjs and time slots
Public opinion on telecast of advertisement on FM.
G) Thus will help us to understand where we are lacking and what to do how to do and
when to do.
H) Self analysis, RAM analysis will help the Fm broadcaster get knowledge abt the market
position and the whole story will become crystal clear in front of the management.
I) VAS )(value added services that we have incorporated )
--although FM channels are sponsors of events and happening round the city.
-- But the can add to the societal and sociological aspect of the society.

2. Questioner that can be placed on the website or a survey can be performed taking into the
consideration of our topic (innovation is the mandatory)
Q1. What pgms would you as a listener like to hear at prime time?
1> Devotional songs ( )
2> Online competitions /quiz’s ( )
3> Romantic and new songs ( )
4> Chart busters songs ( )
5> Hilarious comedy ( )
Q2. What improvements would you like to have in the current broadcast .and what
amendments would you like to make? (Comment in single line)
Q3. Are you happy with the advertisement that are aired in the FM. What proportion would you
like to comprise the add to information ratio?
1> 10:90 ( )
2> 30:70 ( )
3> 45:55 ( )
Q4. Are you happy with the general information that is aired on radio? Are you happy with
that?
1> Yes ( )
2> No ( )
Q5. Is the voice distribution uniform in all the areas and geography, and are you personally
happy with that?
1> Yes ( )
2> No ( )
Q6. What do you understand by Radio used as platform for airing advertisement? Do you agree
with it?
1> Yes ( )
2> No ( )
3> Can’t say ( ) --- this section will help us to understand the market that is unexplored and
we can target.

3. CONCLUSION--->> thus by involvement of innovation in Radio industry. we can easily raise the
RAM for the our station and thus will be easily be able to understand the customer needs. For
broad casting advertisement we can come to know abt the target adds for the target people, to
be aired at best time so that the channel earns Max revenue. and become a profit making
business.
Questionnaire and content assembling by
1. (Pratik K. S Negi)
2. Avinash Singh
3. Jayker desai
4, mihir patel
5. Arpan makani
6. Ronil shah
7. Aakash goswami