2. THE INFORMATION NEEDS
Information Today INC defines information need as the motivation people think and
feel to seek information. It is the reason why people go out of their way to find
answers to their questions, or solutions to their problems.
INFORMATION
NEEDS
DEMANDS WANTS
Figure 3.1 Two Divisions of Information Needs
(The University of Washington)
3. According to the University of Copenhagen College of
Information Science, information need may be
prompted by educational, research, professional,
cultural, personal, or recreational activities. Once the
purpose is recognized, identifying when the
information is needed becomes easier.
WHAT IS ITS PURPOSE?
WHEN IS IT NEEDED?
4. THE COMMUNICATION OF INFORMATION
Meltzer (1971) said that communication of information requires an understanding of
the data. Transferring information from one party to another cannot be considered
communication of information because data is not understood. This calls the need for
proper evaluation of data.
This evaluation goes further than just verifying the credibility of information; it also
allows one to have a complete understanding of the data before it can be
communicated. Deciphering the meaning of information is the true task of the
Communication of Information.
5. THE ETHICAL USE OF INFORMATION
The scholars define ethics as the branch of philosophy that involves systematizing,
defending, and recommending concepts of right and wrong conduct.
Ethics gives a predetermined set of guidelines based on a code of morality that people
in the society will follow.
