Multimedia refers to the combination of different media types like text, audio, still images, animation, and video that can be digitally represented, stored, transmitted and processed. Traditionally, multimedia involved both analog and digital forms, but it is now defined as mostly digital. Contemporary multimedia is described as ubiquitous, interactive, massive, and immersive. Multimedia has various uses including entertainment, education, scientific research, industry, medicine, and in public spaces. The design process of multimedia involves pre-production, production, post-production, and presentation stages.

1. Multimedia Information
and Media
Lesson 17

2. Multimedia
• Over the years, it has been established that
information can be expressed through text,
speech, sound, graphics or images, animation,
and video. A combination of these media sources
is considered multimedia.

3. Multimedia
“Dave Marshall defines multimedia as “the field
concerned with the computer-controlled
integration of text, graphics, drawings, still and
moving images (video), animation, audio, and any
other media where every type of information can
be represented, stored, transmitted and processed
digitally.”

4. Multimedia
• While traditional or analog media still co-exist
with computer-controlled media, Savage and
Vogel (2009) assert that the contemporary
definition of multimedia is mostly in the digital
form. Moreover, both trending and emerging
forms of multimedia are described as ubiquitous,
interactive, massive, and immersive.

5. Selection Criteria

6. Uses of Multimedia
• Entertainment and Fine Arts (movies and
animation, interactive multimedia, others)
• Education (computer-based training courses,
edutainment (blend of education and
entertainment, others)
• Engineering, Mathematical and Scientific
Research (modelling, simulation, others)

7. Uses of Multimedia
• Industry (presentation for shareholders, superiors
and coworkers, employee training, advertising
and marketing, others)
• Medicine (virtual surgery, simulation, others)
• Multimedia in Public Places (stand-alone
terminals and kiosks in hotels, railway stations,
shopping malls, museums, and grocery stores;
digital bulletin boards; others)

8. The Design Process
a. Pre-production- research, storyboarding, plan
b. Production- creating the product
c. Post-Production- evaluation, redesign,
documentation
d. Presentation- showcasing, gathering of
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