The document discusses recruiting younger male beer drinkers aged 21-29 to drink Miller Lite draft beer through social media and new technology. It proposes creating a smartphone app called "Pint ID" that uses image recognition to identify a beer as Miller Lite when a user holds their pint up to their phone. The app aims to help these men feel confident in their beer choice and recognize Miller Lite in social situations. It could also be used to promote Miller Lite and build loyalty through sharing on social media. Responsible drinking messages would encourage users to recognize when they should stop drinking.