Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
Who are Baby Boomers today? This is the question that this annual report tries to answer. By summarizing and highlighting the most compellingconclusions of academic research, polls,and media on the subject of Boomer
trends, Sabi’s annual BOOMer Report attempts to define key characteristics of the Boomer generation, as it
stands, today. Taken together, we hope these trends will paint as clear a picture as possible of the Baby Boomer generation in America in 2015.
Originally prepared in 2006. Are Generation X a lost generation?
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Baby Boomers: The sweet-spot demographic in the middle of the actionBOOMbox Network
Marketing lessons about talking to the baby boomer audience. Where are they? What are they doing? What do they think? How can you tell them about your products and services?
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
Boomers are single-handedly re-defining what it means to age, giving rise to a brand new lifestage, 'The Second Act'. If you'd like a free PDF of BOOM! visit our site.
Who are Baby Boomers today? This is the question that this annual report tries to answer. By summarizing and highlighting the most compellingconclusions of academic research, polls,and media on the subject of Boomer
trends, Sabi’s annual BOOMer Report attempts to define key characteristics of the Boomer generation, as it
stands, today. Taken together, we hope these trends will paint as clear a picture as possible of the Baby Boomer generation in America in 2015.
Originally prepared in 2006. Are Generation X a lost generation?
Introduction to generations: https://www.slideshare.net/Steve_Mellor/the-generations-presentation-1-introduction
Boomers: https://www.slideshare.net/Steve_Mellor/presentation-2-boomers
Millenials: https://www.slideshare.net/Steve_Mellor/presentation-4-generation-y
Generational Marketing: https://www.slideshare.net/Steve_Mellor/presentation-5-how-understanding-the-generations-benefits-marketing
Baby Boomers: The sweet-spot demographic in the middle of the actionBOOMbox Network
Marketing lessons about talking to the baby boomer audience. Where are they? What are they doing? What do they think? How can you tell them about your products and services?
Over the past 10 years men have been portrayed as idiotic, coddled, domestically challenged buffoons, never to be trusted (especially with their own children). However, considering recent reports and failed brand efforts targeting contemporary men ... we thought we'd take a closer look. Check out our latest contextual piece exploring contemporary masculinity.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
The post-World War II generation - What baby boomers want knowConversion Fanatics
Why do so many marketers overlook the buying potential of the baby boomers age group, excluding them in favor of the 25-49 cohort? Research shows that this is a habit that marketers need to break.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
Gen X were the slackers, the latchkey kids, the middle children of generations...but a funny thing happened on the way to Gen X at 50. They became the new middle, holding political and purchase power for themselves and their Millennial and Boomer relatives. Ignore them at your peril.
www.reports.sparksandhoney.com
It is estimated that by the year 2014, 36% of the workforce will be composed of Millennials, rising to nearly 50% in 2020. Born between 1981 and 2000, Millennials are a generation of individuals raised with technology and motivated by progress. Unlike previous generations, these individuals are disrupting traditional business models and demanding products that connect them with the world. Speed, innovation and collaboration are the key tools needed by organizations in order to keep this generation engaged. This presentation will examine the factors that differentiate Millennials from other individuals, offer insight into the unprecedented impact this generation is having on the enterprise, and detail strategies that companies may employ to transform Millennials’ unique abilities into a competitive advantage in today’s workplace.
Brazil’s generation Z has been shaped by the country's spectacular economic rise in recent years, as well as its persistent social inequality. The latest report from the Innovation Group at J. Walter Thompson Intelligence covers emerging trends across technology, media, retail, beauty and more for this generation that represents more than $35 billion in annual spending power and almost 17% of the population in Brazil, one of the world’s most important emerging markets. For the full report, visit www.jwtintelligence.com
Diverse Millennials find themselves up against a trifecta of pressures... however it is what they do under that pressure that defines who they are and where they are going. Meet the Hyper-Millennial... Visit our site for a free download.
Welcome to our FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors. What happens when fragmentation, diversity and the choice to live differently becomes the new normal?
This month we explore Fallout Families, which challenges us to think about family structures differently and brings to life what new family norms look like, moving beyond the traditional - and increasingly outdated - model of the nuclear family.
Sabi was founded in 2009 in
response to the discovery of a white
space in the market - namely, a
dearth of companies catering to the
Baby Boomer population, as it ages.
All products on the market required
for “aging” - such as walking canes,
pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration
for streamlined usage or aesthetics.
We decided it was time to change
that and offer Boomers stylish and
expertly designed alternatives -
products they would love to use. So,
that’s what we did.
In order to determine the most
needed products among this large
and growing aging population, we did
our research. We read everything we
could get our hands on - statistical
reports, academic papers, newspaper
articles - you name it. The more we
read, the more we realized that while
there was a lot of very deep and
targeted research out there about
the cohort, there was nothing that
presented a full and well-rounded
picture of the generation.
That was our objective in piecing
together and writing the first annual
BOOMer Report: to share our
learnings and paint a picture, not of
one single aspect of the generation,
but instead a snapshot in time of the
generation as a whole.
Our ultimate objective is to inspire
the emergence of other initiatives
like ours - both public and private -
that will consider the needs of the
population as it ages and design
products and services, accordingly.
Having undertaken this process, and
developed three product lines geared
to Boomers as they age, a singular
universal truth has emerged for our
small start-up: when you create
products to be better designed and
more beautiful than alternatives on
the market, no matter which market
you’re targeting, you’ll end up creating
products that everyone loves to use.
Sabi was founded in 2009 in response to the discovery of a white space in the market - namely, a dearth of companies catering to the Baby Boomer population, as it ages.
All products on the market required for “aging” - such as walking canes, pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration for streamlined usage or aesthetics. We decided it was time to change
that and offer Boomers stylish and expertly designed alternatives - products they would love to use. So,
that’s what we did.
In order to determine the most needed products among this large and growing aging population, we did our research. We read everything we could get our hands on - statistical
reports, academic papers, newspaper articles - you name it. The more we read, the more we realized that while there was a lot of very deep and targeted research out there about
the cohort, there was nothing that presented a full and well-rounded picture of the generation.
That was our objective in piecing together and writing the first annual BOOMer Report: to share our learnings and paint a picture, not of one single aspect of the generation,
but instead a snapshot in time of the generation as a whole.
Our ultimate objective is to inspire the emergence of other initiatives like ours - both public and private - that will consider the needs of the population as it ages and design products and services, accordingly.
Having undertaken this process, and developed three product lines geared to Boomers as they age, a singular universal truth has emerged for our small start-up: when you create products to be better designed and more beautiful than alternatives on
the market, no matter which market you’re targeting, you’ll end up creating products that everyone loves to use.
We are living through transformational times. When people check their news updates and social media feed, it feels like the world is just filled with strangeness. Key events like the war in Syria, the refugee crisis, the Brexit vote and the United States presidential election have revealed the unrest and division in societies to be almost like a tug-of-war between two extremes.
On the one hand, there are those who feel everything’s gone so backward, the road to the future has become a lot more uncertain. Yet on the other hand, living in the same world and through the same events, there are those whose opinions reveal a sense of relief that things are going back to how they believe things should be.
It’s easy to observe what’s been going on and conclude that it’s all a decisive trend that’s determining where we go from here. The truth is, however, it’s all just noise caused by the real trends, and not the underlying forces themselves. The real trends have been building up for the last decade, and they have brought us to this point today.
This report outlines the five big trends that will cause disruption through to the 2020s.
Trend #1 - BABY BOOMERS TURNING 70
Trend #2 - THE MILLENNIAL MINDSET SHIFT
Trend #3 - TECHNOLOGY UNEMPLOYMENT
Trend #4 - AUSTERITY POLICY
Trend #5 - ENTREPRENEURS SOLVING MEANINGFUL PROBLEMS
Your job as a business leader is to tune out of the noise and truly understand the trends behind them. If you allow yourself to get swept into the negativity of all the things happening around the world, it distracts you from the fact that we do live in a time of unlimited, global opportunities. But if you understand the real trends, you can better navigate the way for your business for the next decade, and make the absolute most of the times that we are in.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
The post-World War II generation - What baby boomers want knowConversion Fanatics
Why do so many marketers overlook the buying potential of the baby boomers age group, excluding them in favor of the 25-49 cohort? Research shows that this is a habit that marketers need to break.
You've no doubt heard about Millennials (also known as Generation Y, born after 1980) for years now. ... Born after 1995, members of the emerging Gen Z are expected to become the dominant business influencers of tomorrow
Welcome back to The Generation Edge series, our monthly magazine exploring the identity, values, and lifestyle of the post millennial generation. People born after about 1995, the eldest of which are 19 now. We call them Generation Edge.
In this edition we explore how Gen X parents are shaping this new generation. Because, like it or not, our parents exert tremendous influence on the people we become...
Gen X were the slackers, the latchkey kids, the middle children of generations...but a funny thing happened on the way to Gen X at 50. They became the new middle, holding political and purchase power for themselves and their Millennial and Boomer relatives. Ignore them at your peril.
www.reports.sparksandhoney.com
It is estimated that by the year 2014, 36% of the workforce will be composed of Millennials, rising to nearly 50% in 2020. Born between 1981 and 2000, Millennials are a generation of individuals raised with technology and motivated by progress. Unlike previous generations, these individuals are disrupting traditional business models and demanding products that connect them with the world. Speed, innovation and collaboration are the key tools needed by organizations in order to keep this generation engaged. This presentation will examine the factors that differentiate Millennials from other individuals, offer insight into the unprecedented impact this generation is having on the enterprise, and detail strategies that companies may employ to transform Millennials’ unique abilities into a competitive advantage in today’s workplace.
Brazil’s generation Z has been shaped by the country's spectacular economic rise in recent years, as well as its persistent social inequality. The latest report from the Innovation Group at J. Walter Thompson Intelligence covers emerging trends across technology, media, retail, beauty and more for this generation that represents more than $35 billion in annual spending power and almost 17% of the population in Brazil, one of the world’s most important emerging markets. For the full report, visit www.jwtintelligence.com
Diverse Millennials find themselves up against a trifecta of pressures... however it is what they do under that pressure that defines who they are and where they are going. Meet the Hyper-Millennial... Visit our site for a free download.
Welcome to our FringeStream series, our monthly magazine exploring how the fringes of culture are shaping mass behaviors. What happens when fragmentation, diversity and the choice to live differently becomes the new normal?
This month we explore Fallout Families, which challenges us to think about family structures differently and brings to life what new family norms look like, moving beyond the traditional - and increasingly outdated - model of the nuclear family.
Sabi was founded in 2009 in
response to the discovery of a white
space in the market - namely, a
dearth of companies catering to the
Baby Boomer population, as it ages.
All products on the market required
for “aging” - such as walking canes,
pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration
for streamlined usage or aesthetics.
We decided it was time to change
that and offer Boomers stylish and
expertly designed alternatives -
products they would love to use. So,
that’s what we did.
In order to determine the most
needed products among this large
and growing aging population, we did
our research. We read everything we
could get our hands on - statistical
reports, academic papers, newspaper
articles - you name it. The more we
read, the more we realized that while
there was a lot of very deep and
targeted research out there about
the cohort, there was nothing that
presented a full and well-rounded
picture of the generation.
That was our objective in piecing
together and writing the first annual
BOOMer Report: to share our
learnings and paint a picture, not of
one single aspect of the generation,
but instead a snapshot in time of the
generation as a whole.
Our ultimate objective is to inspire
the emergence of other initiatives
like ours - both public and private -
that will consider the needs of the
population as it ages and design
products and services, accordingly.
Having undertaken this process, and
developed three product lines geared
to Boomers as they age, a singular
universal truth has emerged for our
small start-up: when you create
products to be better designed and
more beautiful than alternatives on
the market, no matter which market
you’re targeting, you’ll end up creating
products that everyone loves to use.
Sabi was founded in 2009 in response to the discovery of a white space in the market - namely, a dearth of companies catering to the Baby Boomer population, as it ages.
All products on the market required for “aging” - such as walking canes, pill carriers and bathroom fixtures -
were designed exclusively to be
functional, with virtually no consideration for streamlined usage or aesthetics. We decided it was time to change
that and offer Boomers stylish and expertly designed alternatives - products they would love to use. So,
that’s what we did.
In order to determine the most needed products among this large and growing aging population, we did our research. We read everything we could get our hands on - statistical
reports, academic papers, newspaper articles - you name it. The more we read, the more we realized that while there was a lot of very deep and targeted research out there about
the cohort, there was nothing that presented a full and well-rounded picture of the generation.
That was our objective in piecing together and writing the first annual BOOMer Report: to share our learnings and paint a picture, not of one single aspect of the generation,
but instead a snapshot in time of the generation as a whole.
Our ultimate objective is to inspire the emergence of other initiatives like ours - both public and private - that will consider the needs of the population as it ages and design products and services, accordingly.
Having undertaken this process, and developed three product lines geared to Boomers as they age, a singular universal truth has emerged for our small start-up: when you create products to be better designed and more beautiful than alternatives on
the market, no matter which market you’re targeting, you’ll end up creating products that everyone loves to use.
We are living through transformational times. When people check their news updates and social media feed, it feels like the world is just filled with strangeness. Key events like the war in Syria, the refugee crisis, the Brexit vote and the United States presidential election have revealed the unrest and division in societies to be almost like a tug-of-war between two extremes.
On the one hand, there are those who feel everything’s gone so backward, the road to the future has become a lot more uncertain. Yet on the other hand, living in the same world and through the same events, there are those whose opinions reveal a sense of relief that things are going back to how they believe things should be.
It’s easy to observe what’s been going on and conclude that it’s all a decisive trend that’s determining where we go from here. The truth is, however, it’s all just noise caused by the real trends, and not the underlying forces themselves. The real trends have been building up for the last decade, and they have brought us to this point today.
This report outlines the five big trends that will cause disruption through to the 2020s.
Trend #1 - BABY BOOMERS TURNING 70
Trend #2 - THE MILLENNIAL MINDSET SHIFT
Trend #3 - TECHNOLOGY UNEMPLOYMENT
Trend #4 - AUSTERITY POLICY
Trend #5 - ENTREPRENEURS SOLVING MEANINGFUL PROBLEMS
Your job as a business leader is to tune out of the noise and truly understand the trends behind them. If you allow yourself to get swept into the negativity of all the things happening around the world, it distracts you from the fact that we do live in a time of unlimited, global opportunities. But if you understand the real trends, you can better navigate the way for your business for the next decade, and make the absolute most of the times that we are in.
John Burns and Chris Porter redefine the generations by decade born, grouping people by age and life stage. Each generation born in the 1950s and later is 40 to 44 million in size, although the life experiences and foreign-born composition of each vary dramatically. These new generational definitions should make demographic shifts easier to understand and quantify.
The Decade Report (EXCERPT) - Ten Years of War, Crisis, Disaster and Financia...thedecadereport
The Decade Report is a provocatively entertaining ten-year review of American politics, people and trends. The easy-to-grip book is filled with jaw-dropping facts and figures along with LOL cartoons and commentary. The authors take on the decade’s most fascinating events and most alarming trends is guaranteed to vex liberals and conservatives alike. Before you vote, exercise your right to be informed. Read The Decade Report.
WARNING: This book may trigger the reader’s governmental fight or flight response.
Full version available at http://www.thedecadereport.com. Available on Kindle Fire & Apple iBooks
Millennials have gotten more attention, but aging baby boomers represent a vast opportunity for marketers at consumer goods and other companies. Based largely on research by ReD Associates, our collaborative paper explores how you can effectively address boomers' changing roles, lifestyle shifts, major purchase patterns, and other behaviors and characteristics.
2. Objective
To review the life experiences and events of Baby Boomers, people born to
Silent Generation parents between the years of 1946-1964.
3. Introduction
Baby Boomer icon Brand association Message of Change
Crosscut is a brand consultancy helping brands shape their values in popular
culture to create new authentic user experiences.
The original peace symbol was designed by Gerald Homlton in 1958 for the British Campaign for Nuclear Disarmament.
4. Generations’ Cultural Impact on America
“That which seems the height of absurdity in one generation often becomes
the height of wisdom of another.” Adlai Stevenson
5. The Truth About Baby Boomers
Baby Boomers have been the most influential middle class majority in the
history of modern civilization for the past 30 years.
6. Demographics
Seventy-six million Americans, the second largest American demographic behind
their offspring, Echo Boomers or Generation Y. There are 450MM Baby
Boomers worldwide., the USA is only 17% of all Boomers.
8. 1960s: Coming of Age
Baby Boomers came of age experiencing rites of passage simultaneously as
the country began to experience social change, activism, equality and justice.
9. 1970s: Economic Uncertainty & Female Power
High gas prices drove Baby Boomers to adopt smaller, more fuel efficient
Japanese cars, impacting Detroit forever. And American women gained power
in and outside of the home, and control of their bodies.
10. 1980s: Chasing the American Dream, Status
The decadent period of excessive capitalism and conspicuous consumption.
Greed trickled down and Americans discovered a new language of
consumerism influenced by foreign consumers.
11. 1990s: ‘Trading Up’ Lifestyle, Progress
With easy credit dual-income Baby Boomers traded-up their real lifestyles to
meet their aspirations; accumulating more debt to finance the consumption of
life, buying more things to achieve happiness.
12. 00s: Security & Economic Uncertainty, Again
America changed after 9/11. People feel uncertain about the economy, their
homes, jobs, kids, finances, retirement, long-term health and the direction of the
country.
13. Now: Accepting Realities
Americans felt entitled to the dream as if it was their birthright. Greed
became the nightmare of the American dream as citizens and country became
cloaked in disgrace. Everything Boomers gained they lost.
14. Retirement: The Aging Ageless
Beginning January 1, 2011 every single day until 2030 more than 10,000
Baby Boomers will reach the age of 65. But they are living longer and better
even as economic, personal and familial pressures increase.
15. Social Security: Healthcare Outpaces Inflation
Leading Baby Boomers, those born before 1952 are in their mid-60s, will have
costs longer in life than their parents who are living past 100. America has
more Centenarians, individuals living past 100, than ever.
16. Longer-Term: Healthcare & Issues
Baby Boomers will facer longer goodbyes and have more accumulated wealth
than any previous generation. As risk of mortality increases Boomers must
prudently plan for their families future.
17. Parent’s: Long-Term Eldercare
And, with Baby Boomers parents - Silent Generationer’s living longer, Boomers
are emotionally challenged with eldercare and role reversals.
18. Preservation: Family Tree
Baby Boomer’s offspring, Millennials, are the largest demographic group ever,
80MM, will soon have to take care of their parents.
19. Mortality: What’s Between The Dash?
Arguably, most Baby Boomers have another 20-30 years of quality life. By
then America will be majority ethnic.
20. Baby Boomer Insight
Baby Boomers are sandwiched between the true realities of who they are and
their mission of making America a better place. They are at odd, caught in the
middle, a struggle against time and the mankind they made.
21. Outlook
Baby Boomers are traditionally optimistic and are so as they age. Their adoption
and use of technology means they won’t fade away. As pioneers of the
computing age, Boomers will always remain in touch with society.
24. Facts & Data
• Baby Boomers have more discretionary income than any other
life stage; double the discretionary spending of the youth market
• America has more people over the age of 60 than the age of 15
• Every eight seconds another American turns 50 years old; 12,000
per day and over 4MM per year for each year of the next decade
• Baby Boomers spend over $2.5 trillion on consumer goods and
services
• Adults over 50+ own 65% of America’s aggregate net worth