This document discusses coaching as a key ingredient for developing a corporate coaching culture. It outlines an agenda for a workshop on this topic, including two case studies - a mentoring program pairing millennials with executive mentors, and a coaching program for an NGO transitioning to include for-profit subsidiaries. The document notes challenges millennials and Gen X may face in such programs, expectations of different generations, and trends observed in team assessments. It concludes that effective coaching requires aligning goals, building trust, active listening, and questioning to understand different perspectives.