The survey found that millennials are choosing to drive less than older generations. On-demand transportation options and technology have a greater impact on millennials' driving decisions. Factors influencing millennials to drive less include the high cost of car ownership, environmental concerns, and availability of alternative transportation options. Millennials are more likely than older groups to choose online shopping and social networking over driving. Mobile phones have the greatest impact on millennials' daily routines compared to other technology. Transportation apps have reduced driving frequency and made living without a car easier for millennials.
Millennials & Driving: A Survey Commissioned by ZipcarZipcar_Inc
Zipcar, Inc. (Nasdaq: ZIP), the world’s leading car-sharing network, released its second annual independent study of Millennials (18-34-year olds), which examines this generation’s attitudes toward personal transportation and car ownership. The Zipcar membership base ranges in age from 18 to 80s; however, Millennials are an important segment for Zipcar, comprising more than half of all members. Millennials account for about 23 percent of the general population,
according to the 2010 US Census.
Almost half of all 18 to 34-year-old drivers are driving less, and nearly two-thirds would drive less if alternative transportation options were available, according to an independent study commissioned by Zipcar, Inc., the world's largest car sharing service.
The study of licensed drivers conducted in October by KRC Research revealed that 45 percent of Millennials (ages 18 to 34) said they had consciously made an effort to reduce how much they drive, and 64 percent would drive less if alternative options including public transportation, car sharing or convenient carpooling (ridesharing) were available in their area.
Zipcar & UC Berkeley TSRC Release Findings of 2015 National Transportation Su...Zipcar_PR
Zipcar, the world’s leading car sharing network, and the University of California, Berkeley’s Transportation Sustainability Research Center (TSRC), today released the findings of a first-of-its kind study of Zipcar car sharing on North American college and university campuses. A full working paper can be found here: http://innovativemobility.org/wp-content/uploads/Zipcar-College-Market-Study-2015.pdf.
Millennial is a State of Mind - Zipcar 2015 Millennial Survey ResultsZipcar_PR
Zipcar, the world’s leading car sharing network, released its fifth annual independent study which examines millennials’ (18-34 year olds) attitudes towards transportation, technology and lifestyle compared to older generations. This year, Zipcar analyzed the results by the geographic area in which respondents live and found, surprisingly, that city-dwellers of all ages displayed attitudes strikingly similar to those of millennials whereas suburban and rural residents did not. These results suggest that ‘millennial’ in the U.S. is more a state of mind, related not just to age, but to city-living. Conversely, suburban and rural respondents of all ages responded dissimilarly.
Defining the Urban Boomer - Presented by ZipcarZipcar_PR
Zipcar, the world’s leading car sharing network, released its first independent study examining the attitudes and lifestyle of “Urban Boomers,” a demographic cohort of adults who live in urban areas and who are ages 50 to 69, part of the “baby boomer” generation. The study, conducted by KRC Research, revealed that Urban Boomers in the U.S. are tech-savvy, highly active, and while many still own a car, they are driving less after moving to the city.
Turning Tough Around: Skills for Managing Critics AICP CM 1.5
Critics. Tough crowds. We've all faced them! Imagine turning those critics into supporters -- or at least respectful, constructive participants in your projects. Learn how to set up your team for success by carefully structuring meetings and messages. Explore ways to manage difficult crowds and sticky situations while still building long-term relationships and agency credibility. Hear stories and strategies from people who've survived -- and even thrive on -- divisive public processes.
Moderator: Allison Brooks, Director, Bay Area Joint Policy Center, Oakland, California
Ken Snyder, CEO/President, PlaceMatters, Denver, Colorado
David A Goldberg, Communications Director, Transportation For America, Washington, DC
Salima (Sam) O'Connell, Public Involvement Manager, Metro Transit, St. Louis Park, Minnesota
Millennials & Driving: A Survey Commissioned by ZipcarZipcar_Inc
Zipcar, Inc. (Nasdaq: ZIP), the world’s leading car-sharing network, released its second annual independent study of Millennials (18-34-year olds), which examines this generation’s attitudes toward personal transportation and car ownership. The Zipcar membership base ranges in age from 18 to 80s; however, Millennials are an important segment for Zipcar, comprising more than half of all members. Millennials account for about 23 percent of the general population,
according to the 2010 US Census.
Almost half of all 18 to 34-year-old drivers are driving less, and nearly two-thirds would drive less if alternative transportation options were available, according to an independent study commissioned by Zipcar, Inc., the world's largest car sharing service.
The study of licensed drivers conducted in October by KRC Research revealed that 45 percent of Millennials (ages 18 to 34) said they had consciously made an effort to reduce how much they drive, and 64 percent would drive less if alternative options including public transportation, car sharing or convenient carpooling (ridesharing) were available in their area.
Zipcar & UC Berkeley TSRC Release Findings of 2015 National Transportation Su...Zipcar_PR
Zipcar, the world’s leading car sharing network, and the University of California, Berkeley’s Transportation Sustainability Research Center (TSRC), today released the findings of a first-of-its kind study of Zipcar car sharing on North American college and university campuses. A full working paper can be found here: http://innovativemobility.org/wp-content/uploads/Zipcar-College-Market-Study-2015.pdf.
Millennial is a State of Mind - Zipcar 2015 Millennial Survey ResultsZipcar_PR
Zipcar, the world’s leading car sharing network, released its fifth annual independent study which examines millennials’ (18-34 year olds) attitudes towards transportation, technology and lifestyle compared to older generations. This year, Zipcar analyzed the results by the geographic area in which respondents live and found, surprisingly, that city-dwellers of all ages displayed attitudes strikingly similar to those of millennials whereas suburban and rural residents did not. These results suggest that ‘millennial’ in the U.S. is more a state of mind, related not just to age, but to city-living. Conversely, suburban and rural respondents of all ages responded dissimilarly.
Defining the Urban Boomer - Presented by ZipcarZipcar_PR
Zipcar, the world’s leading car sharing network, released its first independent study examining the attitudes and lifestyle of “Urban Boomers,” a demographic cohort of adults who live in urban areas and who are ages 50 to 69, part of the “baby boomer” generation. The study, conducted by KRC Research, revealed that Urban Boomers in the U.S. are tech-savvy, highly active, and while many still own a car, they are driving less after moving to the city.
Turning Tough Around: Skills for Managing Critics AICP CM 1.5
Critics. Tough crowds. We've all faced them! Imagine turning those critics into supporters -- or at least respectful, constructive participants in your projects. Learn how to set up your team for success by carefully structuring meetings and messages. Explore ways to manage difficult crowds and sticky situations while still building long-term relationships and agency credibility. Hear stories and strategies from people who've survived -- and even thrive on -- divisive public processes.
Moderator: Allison Brooks, Director, Bay Area Joint Policy Center, Oakland, California
Ken Snyder, CEO/President, PlaceMatters, Denver, Colorado
David A Goldberg, Communications Director, Transportation For America, Washington, DC
Salima (Sam) O'Connell, Public Involvement Manager, Metro Transit, St. Louis Park, Minnesota
Connected Drivers: Public opinion and what it meansIpsos UK
According to research by Ipsos MORI for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
These slides were presented at the Personalisation versus privacy event held by Ipsos MORI and King's college London, 11th February 2014. Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3342/Three-in-four-Britons-are-worried-about-companies-collecting-information-about-them.aspx
This presentation will discuss the difficult regulatory issues surrounding introducing self-driving cars onto our roadways. Many novel questions will be discussed, such as how to allocate liability for an autonomous vehicle, the self-driving cars’ impact on public transportation and infrastructure, and personal privacy concerns.
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveSeb Reeve
Who cares what a 23 year old thinks? The answer is anyone in business today, in terms of both numbers and buying power, Generation Y & Z are soon going to swamp GenX and Baby Boomers.
At our recent Customer Experience Summit questions and debate during the day highlighted how leading organisations are witnessing a shift in the demand for intelligent and intuitive service from their customers. Specifically, Generations Y & Z are most vocal about their demand for service that is available when, where and how they want – especially through digital channels. They’re also very aware of when they are being ‘sold to’ and thus prefer their interactions with businesses to be authentic.
Tony Harbron Talks Digital Marketing and the Lightfoot StoryHanna Mepstead
Tony Harbron, Marketing Director of Lightfoot a Fleet Management & Driver Behaviour Solution, explains how digital marketing has helped the company grow and how they plan to use digital to transition the Lightfoot device to the consumer market.
DfT evidence on public attitudes to sharingCREDSUK
Demelza Birch and Helen Bullock, Social and Behavioural Research team, DfT
Commission on Travel Demand Shared Mobility Inquiry: Evidence Session 3
Leeds, 18 June 2019
The Commission on Travel Demand (CTD) is an expert group initially established as part of the UK Research and Innovation funded ‘DEMAND’ Centre initiative to explore the how to reduce the energy and associated carbon emissions associated with transport. The Commission’s first report “All Change? The Future of Travel Demand and its implications for policy and planning” reviewed declining trends in per capita travel across the UK and the reasons for this.
The first topic will be shared mobility. This will be explored through a call for evidence and expert evidence sessions from April 2019 involving regular engagement from national, local and regional government, NGOs, business and academics from both the UK and overseas.
Developing a Comprehensive Safe-Driving Program for TeensCognizant
Teen driving is a critical concern for families, and a top-of-mind issue for insurers. Today, using advanced technologies such as telematics, the SMAC (TM) Stack (social, mobile, analytics and cloud), insurers offer all-inclusive safe-driving programs that help predict and prevent teen-related accidents— in real time
The Future of Mobility: How We Connect to Our Cars by MRYDavid Berkowitz
MRY released new research in 2014 featuring first-party surveys and social listening to determine what people want out of connected cars, how their decision journey works when purchasing them, and how people value cars versus their smartphones.
Human drivers have always been an essential requirement in the operation of a motor vehicle. At the same
time, research has repeatedly demonstrated that driver error plays a role in more than 90% of road crashes
(NHTSA 2008; Blanco et al. 2016). As such, in the past two decades, vehicle manufacturers have designed new
and increasingly sophisticated features that provide more assistance to drivers to help mitigate such errors. Such
features are an important precursor to the development of automated vehicles and, currently, expectations are
high that the advent of semi- or fully- automated vehicles will dramatically reduce road crashes
Presenter: Damian Cook, Managing Editor, E-Tourism Africa
Utilising computers, hand-held devices, cameras and phones, this multimedia tour, as seen through the eyes of the tech-savvy traveler, reveals the role of technology in every step of the travel experience. It focuses specifically on key issues facing the industry in Africa.
Getting Beyond the Hype-What’s Really Working In Mobile Marketing Today by Mo...SIM Partners
Create your roadmap to navigate the ever-changing landscape of Mobile Commerce. Unlock opportunity by demystifying GeoLocation & GeoFencing, gain insight into what behaviors are really happening “on the go”, and get ready for the changes ahead.
Connected Drivers: Public opinion and what it meansIpsos UK
According to research by Ipsos MORI for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
These slides were presented at the Personalisation versus privacy event held by Ipsos MORI and King's college London, 11th February 2014. Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3342/Three-in-four-Britons-are-worried-about-companies-collecting-information-about-them.aspx
This presentation will discuss the difficult regulatory issues surrounding introducing self-driving cars onto our roadways. Many novel questions will be discussed, such as how to allocate liability for an autonomous vehicle, the self-driving cars’ impact on public transportation and infrastructure, and personal privacy concerns.
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveSeb Reeve
Who cares what a 23 year old thinks? The answer is anyone in business today, in terms of both numbers and buying power, Generation Y & Z are soon going to swamp GenX and Baby Boomers.
At our recent Customer Experience Summit questions and debate during the day highlighted how leading organisations are witnessing a shift in the demand for intelligent and intuitive service from their customers. Specifically, Generations Y & Z are most vocal about their demand for service that is available when, where and how they want – especially through digital channels. They’re also very aware of when they are being ‘sold to’ and thus prefer their interactions with businesses to be authentic.
Tony Harbron Talks Digital Marketing and the Lightfoot StoryHanna Mepstead
Tony Harbron, Marketing Director of Lightfoot a Fleet Management & Driver Behaviour Solution, explains how digital marketing has helped the company grow and how they plan to use digital to transition the Lightfoot device to the consumer market.
DfT evidence on public attitudes to sharingCREDSUK
Demelza Birch and Helen Bullock, Social and Behavioural Research team, DfT
Commission on Travel Demand Shared Mobility Inquiry: Evidence Session 3
Leeds, 18 June 2019
The Commission on Travel Demand (CTD) is an expert group initially established as part of the UK Research and Innovation funded ‘DEMAND’ Centre initiative to explore the how to reduce the energy and associated carbon emissions associated with transport. The Commission’s first report “All Change? The Future of Travel Demand and its implications for policy and planning” reviewed declining trends in per capita travel across the UK and the reasons for this.
The first topic will be shared mobility. This will be explored through a call for evidence and expert evidence sessions from April 2019 involving regular engagement from national, local and regional government, NGOs, business and academics from both the UK and overseas.
Developing a Comprehensive Safe-Driving Program for TeensCognizant
Teen driving is a critical concern for families, and a top-of-mind issue for insurers. Today, using advanced technologies such as telematics, the SMAC (TM) Stack (social, mobile, analytics and cloud), insurers offer all-inclusive safe-driving programs that help predict and prevent teen-related accidents— in real time
The Future of Mobility: How We Connect to Our Cars by MRYDavid Berkowitz
MRY released new research in 2014 featuring first-party surveys and social listening to determine what people want out of connected cars, how their decision journey works when purchasing them, and how people value cars versus their smartphones.
Human drivers have always been an essential requirement in the operation of a motor vehicle. At the same
time, research has repeatedly demonstrated that driver error plays a role in more than 90% of road crashes
(NHTSA 2008; Blanco et al. 2016). As such, in the past two decades, vehicle manufacturers have designed new
and increasingly sophisticated features that provide more assistance to drivers to help mitigate such errors. Such
features are an important precursor to the development of automated vehicles and, currently, expectations are
high that the advent of semi- or fully- automated vehicles will dramatically reduce road crashes
Presenter: Damian Cook, Managing Editor, E-Tourism Africa
Utilising computers, hand-held devices, cameras and phones, this multimedia tour, as seen through the eyes of the tech-savvy traveler, reveals the role of technology in every step of the travel experience. It focuses specifically on key issues facing the industry in Africa.
Getting Beyond the Hype-What’s Really Working In Mobile Marketing Today by Mo...SIM Partners
Create your roadmap to navigate the ever-changing landscape of Mobile Commerce. Unlock opportunity by demystifying GeoLocation & GeoFencing, gain insight into what behaviors are really happening “on the go”, and get ready for the changes ahead.
Presentation around SoLoMo made at GooglePlex Belgium:
- Mobile, the glue of SoLoMo and if it was MoSoLo and not SoLoMo
- ATAWAD: any time, any where, any device: the new checklist to be used when creating omni-channel web communications.
The IoT is growing fast in interest and here is an updated Outlook on connected car vehicles and connected car scenario. it's not the Whole picture but just an Outlook on some areas of personal interest where focus might need more attention on the market.
The ingenie Young Driver Report is based on our analysis of more than 200 million miles of telematics data, letting us show the real picture of young drivers.
Similar to Millennials & Technology: A Survey Commissioned by Zipcar (20)
2. Driving Deeper: The Millennials Survey
Online survey of 1,015 adults
Ages 18 and over, including 980 licensed drivers
Conducted between December 6 and 9, 2012
Break out by age segments:
• 18-34 years old: 303 – Millennials
• 35-44 years old: 167
• 45-54 years old: 207
• 55 years old or more: 338
confidential 2
3. 2012 Key Findings
The increasing availability of on-demand mobility services (such as car
sharing, ride sharing and vehicle sharing) helps many Millennials drive
less and makes it easier to for them to live without owning a car
On-demand transportation options (transportation “apps”) have a
greater impact on Millennials’ driving decisions than on the decisions of
older generations.
Technology, especially mobile devices, is more important to Millennials
than a car.
Traditional influences, like the high cost of car ownership and
environmental concerns of driving, are compelling many Millennials to
drive less.
confidential 3
4. Millennials are Choosing to Drive Less
In the past year, I have consciously made an effort to reduce how much I drive, and
instead take public transportation, bike/walk or carpool when possible.
% Agree of Licensed Drivers – By age group
confidential 4
5. Thinking Green
I want to protect the environment, so I drive less.
% Agree of Licensed Drivers – By age group
confidential 5
6. Cost Of Car Ownership A Key Barrier
In today’s economy, it can be difficult to own a car because of the high cost of
gas, parking and maintenance.
% Agree of Licensed Drivers – By age group
confidential 6
7. More Options
If there were more options in my area, such as public transportation, car sharing
or convenient carpooling, I would drive less than I do now.
% Agree of Licensed Drivers – By age group
confidential 7
8. A New Way of Socializing
With access to social networking sites such as Facebook and Twitter, text messaging
and online gaming, I sometimes choose to spend time with friends online instead of
driving to see them.
% Agree of Licensed Drivers – By age group
confidential 8
9. Teched Out
How much more likely are you to purchase something online than to drive or take
public transportation to a store?
% More Likely
(NET)
18-34 years old 46% 28% 73%
35-44 years old 41% 28% 69%
45-54 years old 37% 32% 69%
55 years or older 37% 22% 59%
Somewhat more likely Much more likely
confidential 9
10. Technology Wins
In your daily routine, losing which piece of technology would have the greatest
negative impact on you?
% By age group
TV Mobile phone Computer Car
confidential 10
11. In your daily routine, losing which piece of technology would have
Mobile Transportation you?
the greatest negative impact on Apps
To what extent have transportation apps (i.e. taxi apps, car rental
reservations, public transportation info, car sharing, ride sharing, etc.) reduced
your driving frequency?
% By age group
% Reduced (NET)
25%
23%
16%
9%
confidential 11
12. In your daily routine, losing which piece of technology would have
Mobile Transportation you?
the greatest negative impact on Apps
To what extent does the availability of transportation apps (i.e. taxi apps, car
rental reservations, public transportation info, car sharing, ride sharing, etc.)
make it easier to live without owning a car?
% By age group
% Easier (NET)
36%
36%
26%
22%
confidential 12