Climate change & The perspective of life as a millenial. Presentation for RVO (Rijksdienst voor Ondernemend Nederland) to show the urgency for millenials to turn towards a circular and green economy for our future generations.

1. CLIMATE CHANGE & THE
PERSPECTIVE OF LIFE AS A
MILLENIAL
Nick van Breda
@nickvbreda

2. The biggest problem we
feel every day & only see
our older generations,
politicians, presidents
avoid

3. DO MILLENIALS HAVE A VOICE IN THE SHIFT TOWARDS
A HEALTHY LIVEABLE FUTURE WHEN THE
NETHERLANDS IS STRONGLY ADDICTED TO FOSSIL
FUELS?
 Where in 1985 15 billion Euro,
4 billion more than gas
income(?) went to the state in
Gas income now half of it is
privatised and lobbying any
progression of the transition
to green energy out. 9 billion
could give every citizen a
solarpanel on their roof.

4. WHAT HAPPENS IF THE MAINSTREAM IS NOT
EVEN HIDING ITS ADDICTION TO FOSSIL
FUELS?
 Met het aanwezige aardgas, de infrastructuur, industrie en kennis
ambieert de Nederlandse overheid met de gasrotondestrategie ook in
de toekomst een belangrijke speler op het gebied van gas te
blijven.
http://aardgas-in-nederland.nl/nederland-
aardgasland/aardgas-en-de-economie/

5. Young highly educated people vote for green (Groenlinks) &
efforts in innovation (D66) & the most people working today vote
against change for VVD & lower educated for PVV

6. CAN A RELATIVELY SMALL GROUP OF PEOPLE
THAT GOT EDUCATED AROUND
SUSTAINABILITY MAKE THE SHIFT?

7. NOT ENOUGH.
Financing sustainable startups = HARD
Social entrepreneurs take 10 years to become a
sustainable business
Activists do not yet have the tools & skills to
become practivists.

8. HOW I STARTED BECOMING A PRACTIVIST IN AN
FRAGMENTED SUSTAINABILITY INDUSTRY…
GREEN BY TECH VS GREEN BY GOING BACK TO BASIC
 Innovation in A Week
 Zelfvoorzienend leven & Wonen Community
 Aimforthemoon Energy Startup nomation Challenge
 All Energy Day
 Normal is over & Before the flood screenings
 Campus Party – world’s biggest technology festival
 SingularityU Global Impact Challenge
 Plan Einstein – Co living with refugees

10. OUTCOMES BECOME EXAMPLES FOR
FUTURE ENTREPRENEURS
Solar & Energysaving
Peeek, PowerWindow, Physee, WakaWaka, Ecovat, GoSun Stove
Lower CO2 footprint by sustainable production
Bambooder, CocoPallet
Clean Fuels & mobility
Stella, STORM, Team FAST, Opus12, Delft Hyperloop, HTT
Sustainable & Smart living
Stamboom/Challenge Crackers, Wikkelhuis, Het Levende Dorp, PassivDom, Sustainer Homes
Circular Economy
TurnToo, DyeCoo, Plastic Soup Foundation, Dave Hakkens Plastic Factory, Fairphone, Gerald Street, Ioniqa
Sustainable farming
Rebearth, Forest Grow Foundation, PlantLab, Farmbot, Vertical farming/Permaculture initiatives (EcoDorpen)
https://www.sprout.nl/artikel/startups/deze-10-
nederlandse-duurzame-startups-zijn-de-race-voor-
500000-euro#close-popup

11. “I’m happy to say that this first year totally exceeded our
expectations. Over 110,000 people visited our prize site, several
thousand of whom initiated applications, and over 600 submitted
applications from 54 countries yielding five extraordinary winners.”

13. ENABLING FUTURE GENERATIONS WITH EXPONENTIAL
TECHNOLOGIES & FUTURE PROOF DESIGN THINKING
SKILLS http://nl.campus-party.org/challenges

15. 21ST CENTURY = PREPARING SOCIETY TO BECOME
GLOCAL PURPOSE DRIVEN ENTREPRENEURS
3 Types of transition are needed to save the planet:
1. Personal Shift – Forget the old here are our new heroes! – How? Superhero game
2. Group & Organizational Transition – Towards a circular economy – How?
Scenarioplanning & Exponential tech + new business models
3. System transition = Personal transitions + Group & Organizational Transitions + Bold
radical ideas (Risk investment)

16. <20TH CENTURY
21ST CENTURY >

17. ADAPTIEF NAAR
NIEUWE
MANIEREN VAN
WERKEN &
ORGANISEREN
 Ga van efficiëntie naar motivatie. Speel in op korte termijn
doelen en deze te vertalen naar lange termijn visie en creeër mede
eigenaarschap. Zet challenges op die iedereen wil oplossen. Tesla
 Creeër een startup binnen de organisatie met maar een doel: Het
opeten van de moederorganisatie. Eneco
 Geef studenten en stagiaires autoriteit en verantwoordelijkheid
over hun eigen werk. Bepaal openlijk inkomen en andere
randzaken. Zappos
 Ga samenwerken met partijen die slimmer zijn dan jullie. Zoek
naar en verrijking of vervanging van jullie hoofdproducten.
Implementeer vervolgens de oplossing. Jack Young Network
Group
 Bied medewerkers 20% vrijetijdsbesteding aan om over
complexe vraagstukken naar te denken of aan eigen ideeën te
laten werken. Google
 Maak hackathons deel van de organisatie, vervang
vergaderingen intern en werk hechter samen met externe partijen.
Github, ING & Capgemini
 Creeër je ideale school/living lab omgeving waar toekomstige
denkers kunnen experimenteren full-time met de laatste
technologie, beste mentors, nieuwe methodieken en onbeperkte
tools en resources. Singularity University & X-Prize

18. NIEUWE
WAARDES
YSTEMEN

19. BECOME A CHANGEMAKER

20. THANK YOU
QUESTIONS?
CONTACT ME: @NICKVBREDA