Millenial marketing mba ( mike toney , michael toney )
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Brief definition of what a millennial is as well as five things ever marketer should know about millennials. This was part of a short briefing in MBA marketing class.
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- Would turn 18 on the millenia… hence the name. This is 7% more than the baby boomers – millenials are actually their own Boom. Millenials will be more economically powerful than their parents by 2018