The document summarizes a case involving a business collaboration between Golden Brewing and Seoul Brewing. It discusses two initial problems that have arisen: 1) Mr. Kim purchased $600 suits for Mr. Gillespie which exceeds Golden's $50 gift limit, and 2) Seoul made changes to the agreed-upon beer and started testing it without authorization. The team provides solutions for how Mr. Gillespie should respond that take Korean cultural considerations into account, emphasize respecting rules, and use inclusive language to maintain the collaboration.

1. Seoul Brewing Case
Team 2: Jennifer Jacobson, Grahm Saunders & Mike Toney

2. The Setup:
• Golden & Seoul Brewing entered into a business collaboration
• Mr. Kim (Seoul) and Mr. Gillespie (Golden) are the agents
• Mr. Kim has sent a letter to Mr. Gillespie
Discuss: What are some initial reactions to the letter?

4. Problem 1.
Problem 1.
Mr. Kim Purchased $600 worth of suits for Mr. Gillespie
-Golden caps gifts at $50

5. Brainstorm Prob. 1
What cultural considerations should Mr. Kim be aware of
How should Mr. Gillespie respond?

6. Our Solution:
Problem 1.
-Customary to give a gift in Korean culture
-”Face”
-Golden Brewing caps gifts at $50
-large power distance
-feminine culture
So, thank and respectfully decline
-tied back to company policy

7. Problem 2.
-Agreement requires pre-authorization of any changes
-Oriental Brewing is producing something similar

8. Brainstorm Prob. 2
How should Mr. Gillespie respond to Seoul’s changes and
testing in its new beer?

9. Our Solution
- Utilized “we” in speaking about the
collaboration
- Warned rather than threatened
- Appealed to respect of rules

10. Conclusion
• Cultural Competency is learned – not an inherent trait
• Investigate the culture you’re doing business with
• “mirror” their actions in your responses
• However, this may sometimes be impossible to do.
Additional Resources
Questions or Comments?