Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Capstone board presentation mba ( michael toney , mike toney )

100 views

Published on

Capstone presentation for University of Colorado (Denver) 11-month MBA Program

Published in: Data & Analytics
  • Be the first to comment

  • Be the first to like this

Capstone board presentation mba ( michael toney , mike toney )

  1. 1. Grahm, JJ & Mike Toney , Michael Toney
  2. 2.  Eliminated Low-End and Traditional  TQM / R&D = lower cycle time  Training and Recruiting: High  $17m PPE  High, yet competitive pricing
  3. 3.  Focus on High-End = moved “Cake” - this gave us 2 products in High-End  Investment in Marketing & Sales - 80% customer awareness  TQM: lowered R&D & increased demand
  4. 4.  Movement of “Cake” was poorly timed  Initial over-spend on PPE  Increased R&D, decreased TQM  Maintained high customer awareness  High leverage = low share price
  5. 5.  Round 5: “Crack”: Size and Performance - R&D hold-back  Round 6: “Coal”: Size - Would be great!
  6. 6. High End  8 Direct Competitors  Struggling on Awareness and Customer Accessibility  Worse size and performance -Slow to introduce new products Performance  5 Direct Competitors  Competitive Product -17% market share  Marketing efforts limited
  7. 7.  Size  -6 Direct Competitors  -Competitive Customer Awareness and Accessibility  -Our Products lack in Performance
  8. 8.  Limited Capital  Poor Sales  Poor Positioning  Embarrassing Stock Price  Unable to Finance -R&D -TQM
  9. 9.  Stock Price: $1  Profit: - $41,688,531  ROE: -186%  Sales: $76,849,184
  10. 10.  Smallest team  Subject matter experts  Building an effective forecasting mode
  11. 11.  Natural abilities  Communication  Strategic decision making

×