This document outlines the agenda and progress for Milestone 1 of a project to develop an improved endoscopic overtube. It discusses conducting customer interviews, reverse engineering an existing overtube, developing preliminary concepts, and plans for the next milestone. The mission is to create a more economic and simplified overtube compared to an existing model. Market opportunities and competitors are analyzed, as are potential concepts and next steps.

1. Milestone 1 outline GASTRO Daniel Almirall Warakorn Bunkanokwong ( Win) Larkin D. Folsom Ketan Shah Jahan Taheri Andrew Parker AJ Medford Ryan Brotman

4. Foreign Body Removal

5. Foreign Body Removal

6. Foreign Body Removal

7. Endoscope Removal tool

8. Insert Endoscope

9. It’s hurt! Remove Foreign Body Object

10. Need Overtube For Protection

11. Problem Now Current Overtube

12. Too complicated

13. Too Expensive

19. Five Forces Analysis Degree of existing Rivalry: Medium

20. Five Forces Analysis Many types of substitutes such as hood, snare, forcep, roth net Degree of existing Rivalry: High

23. Five Forces Analysis Degree of existing Rivalry: High

25. We are

26. S O W T

32. Societal Technological Economic Environmental Political/Legal Older population

33. Societal Technological Economic Environmental Political/Legal Improve in endoscopy technology

34. Societal Technological Economic Environmental Political/Legal Recession

35. Societal Technological Economic Environmental Political/Legal Disposable and easy to destroy

36. Societal Technological Economic Environmental Political/Legal FDA approval

37. Competitors

39. Customer Interview Plan Doctors Nurses Others 4/ 15 1/ 5 1/ 10

40. Sample Questions?

41. Major Findings

45. Problem Now Gruadus Overtube

47. Solid work dimension

51. Next step