This document provides information about Expo 2015 that was held in Milan, Italy from May to October 2015. It discusses Italy and Milan, the participants in Expo 2015, the site and themes of the exposition. It also summarizes the economic, social, political and cultural impacts of Expo 2015 on Italy, noting benefits like increased tourism spending but also issues like high costs and infrastructure challenges in Milan. Overall, while Expo 2015 brought attention and visitors to Italy, there is no clear consensus on whether it fully achieved Italy's development goals.

2. GRIGORIOU ANAIS
Tourism, Development and Public Policy

3. ITALY
THE COUNTRY
• Capital: Rome
• Currency : Euro
• Member of the European Union since
1 January, 1958
• Member of the Eurozone since 1
January 1999
• Schengen Area Member since 26
October, 1997
• Unitary Parliamentary Republic
• Population: 59,798,968
• Median Age: 46.3 years
• Divided in 20 regions
• Tourism Sector: 11.8% of the National
GDP
& 12.8% of jobs (3.1 million jobs)

4. MILAN
THE CITY
• Located in Northern Italy
• Population: 3,109,000
• Capital of the Lombardy Region
• Beacon of fashion, tourism, manufacturing,
education and arts
• Fiera Milano : Exhibition Center and Trade Fair –
Largest Trade Fair complex in the world
• Famous Businesses based in Milan: Giorgio
Armani, Dolce & Gabbana, Prada, Versace,
Valentino, Bugatti and Pirelli

5. THE
WORLD
EXPOSITIONS
• Series of World Fairs dating back to 1851
(London)
• Supervised by the Bureau of International
Expositions (BIE)
• Educating and Entertaining experience for
the General Public
• Dialogue platform for progress and
cooperation for the International
Community
• Designed to showcase nations’
achievements
• Two types: Registered (major) &
Recognized (minor)

6. Registered Expos
• Themed
• Participants build their own
pavilions
• Also known as “Universal
Expositions”
• Held every 5 years
• 6 weeks to 6 months duration
• High Costs
Recognized Expos
• Dedicated to a specific theme
• Organizers build the pavilions for
the participants
• Only one can be held between
two registered expositions
• Also known as “International” or
“Specialized” Expositions
• 3 weeks to 3 months duration
• Cheaper to run
DIFFERENCES BETWEEN THE TWO
EXPO TYPES

7. FEEDING THE PLANET, ENERGY FOR LIFE

8. • Country: Italy
• City: Milan
• Duration: May 1 – October 31 (6 months)
• Registered Exposition
• The Expo also promoted several projects during the
exposition’s duration (WE-Women, Short Food Movie
Feed your Mind, Film your Planet etc.)
• Theme: “Feeding the Planet,
Energy for Life”
• Seven sub-themes, regarding
Science, Innovation,
Technology, Education and
their relation with food and
diet

9. 145 Countries
3
International
Organization
s
WORLD EXPO 2015
THE PARTICIPANTS
18 NGO’s
6
Corporations
JooMo
o

10. WORLD EXPO 2015
THE SITE
• Located 15kms northwest of Milan
• In the Rho & Pero municipalities
• Covered an area of 1.1 million m2
• Close to the Fiera Fairgrounds (connected by a
pedestrians bridge)
• Close to the Rho-Pero high speed rail station
• The location used to be an industrial zone
• Included an exposition garden of 12.000 trees,
a canal & water features
• Besides the participants’ pavilions the site also
included thematic areas (Children’s Park,
Biodiversity Park, Future Food District etc.) & Rest
areas, Restaurants & Cafeterias

11. WORLD EXPO 2015
IN NUMBERS
• 21.5 million visitors
• Costs: 13 billion euros (including investments such
as metro lines, highways to support the site) & 1
million euros for camouflaging the unfinished
constructions at the opening day
• 2.3 billion euros were spent by visitors in order to
attend the exposition

12. ECONOMIC FACTORS
For 2015 Q4:
• Wholesale and distribution: +4.2%
• Hotels & Restaurants: +2.9%
• Transportation Services: +2.1%
• Increase in FDI: 5.6 billion euros
• GDP Growth: +0.7 %
• Unemployment Rate reduced to 11.5%

13. SOCIAL FACTORS
• The area of the expo was turned from an industrial
area to an area of natural beauty
• The previously owned area of the site was bought at
high prices (160 euros per sq. meter)
• The Expo 2015 had a lot of protesters before its
opening:
- The costs for the project were high
- The employees ceased working due to low salaries
and
long working hours
- Volunteers were thought to be taken advantage of
with
extreme working hours and work load

14. POLITICAL FACTORS
On December 28th (influenced by the “Green Procurement” of
the Expo 2015) Italy passed the “Green Economy” law:
• A National Strategy for Sustainable Development has to be
updated every three years
• Creates a National Agency for New Technologies, Energy &
Sustainable Economic Development
• Establishes the National Strategy for Green Communities
• Protects the Marine Environment and Natural Spaces
• Encourages “Green” businesses

15. CULTURAL
FACTORS
• The Expo gave Italy the opportunity
to showcase its beauty and its
products
• The Italian way of life, food and
healthy diet was promoted
• “Made in Italy” products were
introduced to the public
• Italians got to know other countries’
cultural and diet habits
• Italy’s overall image accepted a
positive boost

16. EVERYDAY LIFE
• New highways, high speed railways and metro lines
were made available to the public in the Lombardy
region.
• Milan (since 2008) had major public works done in
order to support the increasing tourist flow during the
Expo 2015
• Traffic was a problem since the city could not cope with
the millions of tourists visiting for the Expo 2015

17. CONCLUSION
DID EXPO 2015 SATISFY THE
DEVELOPMENT NEEDS OF ITALY ?

18. ISSUES
• Long lines and waiting times for entering the expo
• Restaurants inside the Expo 2015 were costly
• High costs for the hosting country
• A portion of the Italian population was against the
organization of such an event
• World hunger & sustainability were not properly
addressed
• The City of Milan could not support the flow of visitors
• The site was not taken advantage of after the Expo

19. GAINS
• Italy gained 20.5 million of visitors
and boosted all industries that are
related to tourism
• The Lombardy area gained
infrastructure, railways and
highways
• Italy showcased all aspects of every
day life.. From Italian culture to
Italian diet & entertainment
• The Italian economy in general was
boosted
• Italy’s international image was also
boosted in a positive way especially
since the country’s expo was
named a success

21. QUESTIONS ?

22. REFERENCES
• Slide 3:
- European Union. (2017). Italy. [online] Available at:
http://europa.eu/european-union/about-
eu/countries/member-countries/italy_en [Accessed 8 Mar.
2017].
-Farnesina. (2017). The Italian Economy. [online] Available
at:
http://www.esteri.it/mae/en/ministero/servizi/benvenuti_in_i
talia/conoscere_italia/economia.html [Accessed on 3 Mar.
2017]
- OECD (2017). Unemployment Rate. [online] Available at:
https://data.oecd.org/unemp/unemployment-rate.htm
[Accessed on 4 Mar. 2017]
- Worldometers. (2017). Italy Population. [online] Available
at: http://www.worldometers.info/world-population/italy-
population [Accessed on 3 Mar. 2017]

23. REFERENCES
• Slide 4:
- Costa, G., Sabatinelli, S. (2017). City Report: Milan. 23rd ed.
WILCO Publication
- World Population Review. (2017). Milan Population 2017.
[online] Available at:
http://worldpopulationreview.com/world-cities/milan-
population/ [Accessed on 2 Mar. 2017]
• Slide 5 & 6:
- Bureau International des Expositions,. (2017). What is an
Expo?. [online] Available at: http://www.bie-
paris.org/site/en/expos/about-expos/what-is-an-expo
[Accessed on 2 Mar. 2017]
- Bureau International des Expositions. (2017). The Expos.
[online] Available at: http://www.bie-
paris.org/site/en/expos/about-expos/expo-categories
[Accessed on 2 Mar. 2017]
- Bureau International des Expositions. (2017). Who we are.

24. REFERENCES
• Slide 8:
- Bureau International des Expositions. (2017). Expo 2015 Milan. [online]
Available at: http://www.bie-paris.org/site/en/expos/past-expos/expo-milano-
2015 [Accessed on 8 Mar. 2017]
- Expo Milano 2015. (2017). Learn more about Expo 2015. [online] Available at:
http://www.expo2015.org/archive/en/learn-more.html [Accessed on 8 Mar.
2017]
• Slide 9:
- Expo Milano 2015. (2017). Corporate. [online] Available at:
http://www.expo2015.org/archive/en/corporate.html [Accessed on 8 Mar. 2017]
- Expo Milano 2015. (2017). Countries. [online] Available at:
http://www.expo2015.org/archive/en/participants/countries.html [Accessed on 8
Mar. 2017]
- Expo Milano 2015. (2017). International Organizations. [online] Available at:
http://www.expo2015.org/archive/en/participants/international-
organizations.html [Accessed on 8 Mar. 2017]
- Expo Milano 2015. (2017). Civil Society Organizations. [online] Available at:
http://www.expo2015.org/archive/en/participants/non-governmental-
organizations.html [Accessed on 8 Mar. 2017]
- Expo Milano 2015. (2017). Civil Society Organizations. [online] Available at:
http://www.expo2015.org/archive/en/participants/non-governmental-
organizations.html [Accessed on 8 Mar. 2017]
•

25. REFERENCES
• Slide 10:
- Bureau International des Expositions. (2017). The Site. [online] Available at:
http://www.bie-paris.org/site/en/expos/past-expos/expo-milano-
2015/experience/the-site [Accessed on 8 Mar. 2017]
- Expo Milano 2015. (2017) Explore. [online] Available at:
http://www.expo2015.org/archive/en/explore.html [Accessed on 8 Mar. 2017]
• Slide 11:
- Expo Milano 2015. (2017). Expo Milano 2015 has come to an end. Sergio
Mattarella officially closed the event that “has embraced the whole world”.
[online]. Available at: http://www.expo2015.org/archive/en/news/expo-
milano-2015-has-come-to-an-end--sergio-mattarella-officially-closed-the-
event-that--has-embraced-the-whole-world--.html [Accessed on 8 Mar.
2017]
- Wainwright, O. (2015). Expo 2015: what does Milan gain by hosting this
bloated global extravaganza?. The Guardian. [online] Available at:
https://www.theguardian.com/cities/2015/may/12/expo-2015-what-does-
milan-gain-by-hosting-this-bloated-global-extravaganza [Accessed on 8 Mar.
2017]
- Iotti, R. (2015). Large majority of visitors give Expo Milano 2015 thumbs up
despite lines, costs. [online] Large majority of visitors give Expo Milano 2015
thumbs up despite lines, costs. Available at:
http://www.italy24.ilsole24ore.com/art/business-and-economy/2015-10-
26/the-african-pavilions--171306.php?uuid=ACIHNZNB [Accessed 8 Mar.
2017].

26. REFERENCES
• Slide 12:
- Boata A., Pignagnoli A. (2015). Expo Milano 2015: The end or the
beginning?. Euler Hermes Economic Research.
- Trading Economics. (2017). Italy GDP Annual Growth Rate. [online]
Available at: http://www.tradingeconomics.com/italy/gdp-growth-
annual
[Accessed on 8 Mar. 2017]
- Trading Economics. (2017). Italy Unemployment Rate. [online]
Available at: http://www.tradingeconomics.com/italy/unemployment-
rate [Accessed on 8 Mar. 2017]
• Slide 13:
- Makortoff, K. (2015) Milan Expo 2015: A wasted opportunity?. CNBC
News. [online] Available at: http://www.cnbc.com/2015/05/01/has-
italy-wasted-this-multi-billion-dollar-event.html [Accessed on 3 Mar.
2017]
- Wainwright, O. (2015). Expo 2015: what does Milan gain by hosting
this bloated global extravaganza?. The Guardian. [online] Available at:
https://www.theguardian.com/cities/2015/may/12/expo-2015-what-
does-milan-gain-by-hosting-this-bloated-global-extravaganza

27. REFERENCES
• Slide 14:
- Library of Congress. (2017). Comprehensive Legislation on the
“Green Economy. [online] Available at:
http://www.loc.gov/law/foreign-news/article/italy-comprehensive-
legislation-on-the-green-economy/ [Accessed on 8 Mar. 2017]
• Slide 15:
- Redazione ANSA. (2015) Italy food exports thrive as Milan Expo
attracts millions. ANSA ENGLISH EDITIONS [online] Available at:
http://www.ansa.it/english/news/2015/08/14/italy-food-exports-
thrive-as-expo-attracts-millions_1f165914-a963-4606-883d-
8f71043c2db8.html [Accessed on 8 Mar. 2017]