This document discusses migrating from the H.323 protocol to the SIP protocol for visual communications. It provides an overview of the key differences between H.323 and SIP. H.323 was developed for video conferencing while SIP is more scalable and can better support unified communications by integrating presence, instant messaging, and other collaboration applications. The document also examines trends in the visual communications market like the shift to on-demand conferencing and unified communications, and how SIP can help address these trends.