DDMA iLounge "De kracht van Psychologie & Marketing: Presentatie Toine NagelDDMA
Tijdens de DDMA iLounge "De kracht van Psychologie & Marketing" van woensdag 23 juni 2010 sprak Toine Nagel (Creative Marketing Mind at Prospective) over het achterhalen van van consumer insights: de combinatie van dialoog en psychologie.
DDMA iLounge "De kracht van Psychologie & Marketing: Presentatie Toine NagelDDMA
Tijdens de DDMA iLounge "De kracht van Psychologie & Marketing" van woensdag 23 juni 2010 sprak Toine Nagel (Creative Marketing Mind at Prospective) over het achterhalen van van consumer insights: de combinatie van dialoog en psychologie.
1) Barbara Fredrickson proposes the broaden-and-build theory, which argues that positive emotions broaden people's thought-action repertoires and build their personal resources.
2) Positive emotions broaden people's scopes of attention, cognition, and potential actions. This expanded state is proposed to improve coping and survival odds by building physical, intellectual, and social resources over time.
3) Fredrickson has conducted experiments providing evidence that positive emotions undo the effects of cardiovascular reactivity caused by negative emotions, and that increasing positive emotions leads to benefits in health and well-being over time by building various resources.
The document contrasts the characteristics of winners and losers. Winners have programs to succeed, offer help to others, see answers to problems and opportunities where others see challenges. In contrast, losers make excuses, see problems everywhere, and believe things are too difficult. The document encourages the reader to adopt a winner's mindset.
The document contrasts the characteristics and behaviors of winners versus losers. It states that winners take responsibility for their mistakes, see adversity as an opportunity to learn, believe they have control over results, work hard and find solutions. In contrast, losers blame others, see themselves as victims of bad luck, make excuses, don't follow through on commitments and are part of the problem. The document encourages the reader to share lessons about winning behaviors.
Here is a draft leaflet for parents on the possible effects of video games:
Understanding the Effects of Video Games
Video games have become a popular pastime for many children and teenagers. While games can have both benefits and drawbacks, it's important to be informed about the research on their effects.
Potential Benefits of Video Games
- Improved cognitive skills: Certain games have been shown to enhance cognitive abilities like spatial navigation, problem-solving and hand-eye coordination. Fast-paced action games may improve attention and multitasking skills.
- Promoting prosocial behavior: Games with cooperative or helping themes can encourage prosocial behaviors like teamwork and sharing in children who play them regularly.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
TAKEOUT Keynote #MARCOM14 2014 "Contentstrategie & Conversie" #HOC Patrick Pe...AtMost and AtMostTV
TAKEOUT Keynote #MARCOM14 2014 "Contentstrategie & Conversie" #HOC Patrick Petersen RAI Amsterdam. Hoe bereik je nu echt conversie met een boeiende (WHY!) vertelling? Hoe kan content hierbij helpen?
Sessie PIM Platform Innovatie in Marketing: speedsessie Social MediaAtMost and AtMostTV
Sessie PIM Platform Innovatie in Marketing: speedsessie Social Media door Patrick Petersen @onlinemarketeer. PIM speed sessie Utrecht. #contentmarketing #boeien #binden
Een take-out van de presentatie van Patrick Petersen (@onlinemarketeer) van de #tips en #fails van Sociale Media (in Nederland). Deze presentatie is onder andere gegeven tijdens de Nationale Marketingdag 2010.
Voor de opleiding Contentstrategie en inboundmarketing bij UBS heb ik het introductiecollege gegeven, over waarom je met CM aan de slag moet, wat CM is, welke rol flipperkastmarketing speelt en wat het Content Marketing Framework inhoudt.
1) Barbara Fredrickson proposes the broaden-and-build theory, which argues that positive emotions broaden people's thought-action repertoires and build their personal resources.
2) Positive emotions broaden people's scopes of attention, cognition, and potential actions. This expanded state is proposed to improve coping and survival odds by building physical, intellectual, and social resources over time.
3) Fredrickson has conducted experiments providing evidence that positive emotions undo the effects of cardiovascular reactivity caused by negative emotions, and that increasing positive emotions leads to benefits in health and well-being over time by building various resources.
The document contrasts the characteristics of winners and losers. Winners have programs to succeed, offer help to others, see answers to problems and opportunities where others see challenges. In contrast, losers make excuses, see problems everywhere, and believe things are too difficult. The document encourages the reader to adopt a winner's mindset.
The document contrasts the characteristics and behaviors of winners versus losers. It states that winners take responsibility for their mistakes, see adversity as an opportunity to learn, believe they have control over results, work hard and find solutions. In contrast, losers blame others, see themselves as victims of bad luck, make excuses, don't follow through on commitments and are part of the problem. The document encourages the reader to share lessons about winning behaviors.
Here is a draft leaflet for parents on the possible effects of video games:
Understanding the Effects of Video Games
Video games have become a popular pastime for many children and teenagers. While games can have both benefits and drawbacks, it's important to be informed about the research on their effects.
Potential Benefits of Video Games
- Improved cognitive skills: Certain games have been shown to enhance cognitive abilities like spatial navigation, problem-solving and hand-eye coordination. Fast-paced action games may improve attention and multitasking skills.
- Promoting prosocial behavior: Games with cooperative or helping themes can encourage prosocial behaviors like teamwork and sharing in children who play them regularly.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
TAKEOUT Keynote #MARCOM14 2014 "Contentstrategie & Conversie" #HOC Patrick Pe...AtMost and AtMostTV
TAKEOUT Keynote #MARCOM14 2014 "Contentstrategie & Conversie" #HOC Patrick Petersen RAI Amsterdam. Hoe bereik je nu echt conversie met een boeiende (WHY!) vertelling? Hoe kan content hierbij helpen?
Sessie PIM Platform Innovatie in Marketing: speedsessie Social MediaAtMost and AtMostTV
Sessie PIM Platform Innovatie in Marketing: speedsessie Social Media door Patrick Petersen @onlinemarketeer. PIM speed sessie Utrecht. #contentmarketing #boeien #binden
Een take-out van de presentatie van Patrick Petersen (@onlinemarketeer) van de #tips en #fails van Sociale Media (in Nederland). Deze presentatie is onder andere gegeven tijdens de Nationale Marketingdag 2010.
Voor de opleiding Contentstrategie en inboundmarketing bij UBS heb ik het introductiecollege gegeven, over waarom je met CM aan de slag moet, wat CM is, welke rol flipperkastmarketing speelt en wat het Content Marketing Framework inhoudt.
Zo behaal je maximaal resultaat met je Pinterest advertising campagnesvalantic NL
Via Pinterest ben je in staat een zoektocht te laten starten én ben je in staat om hen tijdens die zoektocht te helpen. Tijdens deze webinar leer je van Social Advertising Consultant Fay Willekes hoe je door middel van een gelaagde campagne strategie impact kunt maken in de gehele klantreis. Adverteren Op Pinterest is nog relatief goedkoop in vergelijking met andere kanalen, dus ook al met een beperkter budget kun je aan de slag gaan met campagnes.
Handout wwv15 keynote 22jan2015_#wwv15 Webwinkel Vakdagen Patrick PetersenAtMost and AtMostTV
Handout wwv15 keynote 22jan2015_#wwv15 Webwinkel Vakdagen Patrick Petersen. De keynote is begonnen met een massa-selfie met de 400 aanwezigen in de zaal.
Trends bescherming en impact van Internationale Cybercrime - keynote Spaanse ...AtMost and AtMostTV
Trends bescherming en impact van Internationale Cybercrime - keynote Spaanse businessclub Costa del Sol. Wat is de impact van DDOS? Attack of security? Cyberalarm of valt het mee?
Clinic Patrick Petersen RDM MA MSc: Mobile Customer Experience & Mixed RealityAtMost and AtMostTV
The document discusses how mixed reality technologies like virtual reality (VR) and augmented reality (AR) can improve the mobile customer experience and customer journey. It provides examples of how mixed reality could be used in operations, service, marketing and sales activities to provide more engaging and personalized experiences for customers. Specifically, it suggests mixed reality could allow customers to virtually try out products before buying, enhancing the discovery and consideration phases of the customer journey. The goal is to understand how mixed reality solutions can be contextualized to drive customer engagement and improve the digital customer experience.
Optreden #SMC055 Online Marketing Trends - Patrick Petersen AtMost and AtMostTV
This document contains multiple posts from Patrick Petersen on various topics related to digital marketing and content strategy. Petersen discusses trends in online marketing from 2016, the importance of creating engaging content that stands out, developing a clear branded content proposition, how likeability is the most predictive factor in whether an ad increases brand sales, and the suitability of very short video formats for Vine and Instagram. The posts provide insights from Petersen on digital marketing, content strategy, and social media engagement.
Patrick Petersen gave a seminar titled "Hard conversion tips: Content marketing & engagement + social media" at the Adfo Live 2015 conference. He discussed strategies for content marketing, engagement on social media, and ways to increase conversions, such as focusing on empathy and putting the customer first in the marketing funnel. Petersen also shared his contact information for further discussion.
Takeout sessie Adfo Live Amsterdam Theater 1 + uitreiking Engaging Content bo...AtMost and AtMostTV
Patrick Petersen gave a seminar titled "Hard conversion tips: Content marketing & engagement + social media" at the Adfo Live 2015 conference. He discussed strategies for content marketing, engagement, and social media marketing to improve conversions. He emphasized the importance of empathy and providing valuable content in the right formats to increase engagement and likeability.
Handout Festivak Antwerpen 2014 - spreker Patrick Petersen - event marketing ...AtMost and AtMostTV
De keynote van Festivak 2014 te Antwerpen over event marketing, social media, moderne marketing rondom events, de What en de Why! 5 tips voor betere event marketing met social media, contentmarketing en beleving!
Crmday14 - 2014 - hoofdpodium - AIDA is dood, lang leve RadaR! #Conversie #fu...
MIE 2015 presentatie Patrick Petersen, Psychologie van contentmarketing en engagement
1. Patrick Petersen – #MIE15
Les 4 campagnes
Psychologie & wetenschap van
engaging content 5 februari 2015
Patrick Petersen – 9.45 uur – Marcom-zaal #MIE15
2. Patrick Petersen – #MIE15
Docent
Auteur
Spreker-columnist
@Onlinemarketeer
Ondernemer
12. What (motief) VS Why (beslissing)
Bron: Psychology Today & Descartes’ error
(Emotion and Reason)
“Research conducted by the Advertising
Research Foundation concluded that the
emotion of “likeability” is the measure most
predictive of whether an advertisement will
increase a brand’s sales.”
13. Patrick Petersen – #MIE15
Bron: Forbes
“Customers became “demand”, or
“consumers” or “eyeballs”, to be
manipulated, rather than living, feeling
human beings to be delighted.”
14. Patrick Petersen – #MIE15
Onderzoek 4 februari 2015 Havas media
“Blind voor branded content!”
16. Patrick Petersen – #MIE15
“Ook bleek uit het onderzoek dat schokkende, verrassende, amuserende
en schattige content de sterkste emotionele reacties oproepen.”