AAHC 2012 Joint Executive Leadership Group Meeting Revenue and Funding: crowdfunding, a new model?

1. Cindy Wu
cindy@microryza.com
Revenue and Funding: crowdfunding, a new model?
AAHC 2012 Joint Executive Leadership Group Meeting
December 6-7, 2012

4. Where did i
come from?
HERE

5. That is Denny.
Hi,
I am Cindy.

6. We are
scientists.

10. The need for
new innovative
solutions haS
never been
greater
in history.

11. ideas that shape
our world Can
come from Anyone
anywhere.

12. S359
Million loaned
S315
million backed
800 THOUSAND DONORS 3 million backers
CREATION

15. WHAT ABOUT
DISCOVERY?

16. FUNDING IS THE
CATALYST

17. ,,no great
discovery was
made without
a bold guess.
Sir isAAc Newton

18. RESEARCH
FUNDING
IS
Painful

19. But, what about
the longtail of
ideas?
LONGTAIL OF LOST IDEAS

20. t t
NO ONE IS
FUNDING
SEED STAGE IDEAS
$$$$$$
$$$$$
COST OF RESEARCH
$$$$
RESEARCH STOPS BEING
FUNDED AT $50K
$$$
$$
$
RESEARCH IDEAS

21. t
,
That s NUTS!

22. Democratize
research
fundinG

23. NOW

24. HOW?

25. Crowdfunding
for
research

26. t
What is
microryza?
crowdfunding platform
for academic research

27. EARLY SUCCESS
34,000
UNIQUE VISITORS
500
DONORS
$42,000
PLEDGED
$83
AVERAGE DONATION
7PROJECTS
5PROJECTS
FUNDED LIVE

28. “This solution helps close the gap for
potentially promising but unfunded projects.”
--BILL GATES

29. bring a triceratops to seattle
professor Christian SIDOR, BURKE MUSEUM
S2,300

31. FINDING NEW CURES
ProfesSor Raffi Aroian, UCSD
S15,000

33. NEXT GENERATION BEEKEEPERS
Professor EvAn Sugden, UW
S2,200

35. What is
crowdfunding?

38. How
IT WORKS

39. 1. SUBMIT A
PROPOSAL

40. 2. MAKE A
SHORT VIDEO

41. 3. CURATE your
PROJECT PAGE

42. 4. Launch

43. no up front
fees

44. Tools for
SHARING
ANALYTICS
email campaigns

45. Where do the
funds go?

46. We work
directly with
your university

47. Who owns the
Intellectual
property?

48. IP is yours
to keep

49. IS
CROWDFUNDING
right for me?

50. professor
post doc
graduate
student
undergraduate
NOT ON THIS LIST? LET'S TALK!

51. Expectations?

52. Benefits of
crowdfunding?

53. making
research
accessible

54. PEOPLE WANT TO
BE CLOSE TO
SCIENCE

61. WE BRING PEOPLE
CLOSER TO
SCIENCE

62. THANKS!
Cindy Wu, Co-Founder
cindy@microryza.com
@cindywu123
At Microryza we build products that embody
inspiration, curiosity and trust.

63. INSPIRING PEOPLE TO FUND AND FOLLOW DISCOVERIES ONLINE