its about a case study on microfridge

1. MicroFridge: The Concept
(Group-6)
by,
Avanish Bharti
Ashutosh Joytiraditya
Yash Kumar
Sarika Yadav
Gunjan
Aishwarya
Praveen

2. Business Idea..
 Bennett wanted to combine a
refrigerator, freezer and 500 watt
microwave oven into a single unit for
sale under “MicroFridge Inc” to college
students.

3. Determinants of Customer
perceived value
Customer-perceived value
Total Customer benefit Total customer cost
Product benefit=Safety
and Compact
Monetary cost=product
cost+dorm rate
Services
benefit=refrigerator and
microwave
Personnel benefit=better
choice then existing
cooking appliance
Image benefit=New and
might get college backing
Time cost=Getting the
product from retailer and
reading about product
Energy cost=Getting the
product from retailer and
reading about product
Psychological Cost=Trusting
on a new product

4. Customer oriented
Organization
C C
U U
S S
T T
O O
M M
E E
R
R
Customers
Frontline
People
Top Management

5. The Marketing Research
Process
Define the problem and
research objectives
Develop the research
plan
Collect the information
Analyze the information
Present the findings
Make the decision

6. Marketing information system
used by MicroFridge Inc
 External experts research
 Customer interaction

7. Suggestions ..
 Improve the Market Research process
by using following means
◦ Scientific method
◦ Research Creativity
◦ Multiple methods
 Look for an experience business
partner
 Increase Total Customer benefits.
 Decrease Total Customer Cost