John kwon


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John kwon

  1. 1. Trailblazing a New Pathway to the World of Mobile Stereoscopic 3D Games LG 3D Game Converter John Kwon Director, Content & Application Mobile Communications Company LG Electronics
  2. 2. Trailblazing a New Pathway Immersive 3D Experience Goes Mainstream First full-length, color 3D motion picture (1952) “ The Miracle of the Age!!! A LION in your lap! A LOVER in your arms!” Star Wars 3D hologram (1977) Ignited the public’s fascination with and desire for realistic 3D Avatar : An IMAX 3D Experience (2009) “ IN 3D SO REAL YOU WON’T BELIEVE YOUR EYES”
  3. 3. Trailblazing a New Pathway Games Go Deeper into the 3D Realm 2.5D Wolfenstein 3D (1992) 3D Unreal Engine 3 (2006) Stereoscopic 3D Killzone 3 (2011) Combined the fast pace and quick reflexes of arcade action games with the first-person perspective Allowing creation of lifelike scenes and dynamic 3D environments across diverse platforms Incorporating a stereoscopic 3D play mode that immerses players deeper into the game play
  4. 4. Trailblazing a New Pathway Mobile Heralds a New Chapter for 3D Mobile devices can now deliver personalized, interactive and connected 3D experiences to the public, all in portable form factors Shared device, inherently limited in true personalization Mainly single-purpose devices, limited in flexibility Flexible platform delivering deep personalization, real-time connectivity and interactivity 1st Generation 3D User Interface 2 nd Generation S3D Display + S3D Recording 3 rd Generation 3D Holographic Display
  5. 5. Trailblazing a New Pathway LG is at the Forefront of Mobile 3D Revolution VS. LG Glasses-Free Mobile S3D Experience 3D Theaters & TVs 3D Games 3D Video 3D Apps Enabling consumers to CREATE, VIEW, INTERACT with and SHARE 3D content, all WITHOUT GLASSES Brighter, Hi-Definition S3D Display + Innovative Device Design + Ultra-Fast Mobile Broadband + More Expansive and Diverse S3D Content Continuous Drive for Mobile 3D Innovation
  6. 6. Trailblazing a New Pathway Game is a Core Part of LG Mobile 3D Strategy Active S3D Game Development & Content Sourcing World’s First 2D to 3D Game Conversion Engine + Development of LG in-house S3D games and continuous optimization of our 3D engine Collaborations with leading mobile game developers and publishers to bring sensational S3D games to LG mobile users LG Archercraft S3D Game LG 3D Game Converter <ul><li>Benefit for Consumers Ready access to a much broader range of top game titles from leading game companies, all in S3D! </li></ul><ul><li>Benefit for Game Developers Much lower threshold (time, effort and investment) to enter the mobile 3D market </li></ul><ul><li>Benefit for LG Cost and time-to-market advantages in expanding the S3D game pool </li></ul>
  7. 7. Trailblazing a New Pathway LG 3D Game Converter Overview <ul><li>As-Is: 3 months & tens of thousands of $$  A game that works only on 3D platform </li></ul>2D game 3D depth design for each object on each scene Render twice for left and right view points L R Final APK L R 2D game Conventional No modification necessary Any game and application based on Open-GL can be “transformed” into S3D in real-time e.g. 3D Hot-Key on the Device Real-time <ul><li>LG 3D Game Converter : 2D ↔ Real 3D real-time conversion by pressing the 3D hot-key </li></ul>Real S3D!
  8. 8. Trailblazing a New Pathway How LG 3D Game Converter Works <ul><li>LG 3D Game Converter technology works on Open-GL based games </li></ul><ul><ul><li>Currently covering Open-GL 1.1 & 2.0 based games </li></ul></ul><ul><li>Key principles of LG 3D Game Converter technology </li></ul><ul><ul><li>Open-GL contains full 3D information of the virtual world and a camera matrix </li></ul></ul><ul><ul><li>The full 3D information is trimmed based on what is seen from the camera (i.e., the 3D world is flattened to 2.5D based on the camera location) </li></ul></ul><ul><ul><li>LG 3D Game Converter renders the image twice, by defining another camera matrix and flattening the 3D world into another camera perspective (original is in the middle and both Left and Right images are created based on the new camera matrix) </li></ul></ul><ul><ul><li>With two views, you can easily create a Real-3D view of the 3D virtual world </li></ul></ul>WVGA (480x800) OMAP Higher Resolution Chipset Independent
  9. 9. Trailblazing a New Pathway LG 3D Game Converter Compatible Games LG 3D Game Converter App (preloaded on LG mobile 3D devices) makes it simple and effortless for consumers to enjoy a 2D game in Real-3D <ul><li>If a game is built in Open-GL and works in landscape mode, it is compatible with LG 3D Game Converter </li></ul><ul><li>3D game conversion only works through LG 3D Game Converter App </li></ul><ul><li>For convenience, LG will provide a list of games through LG Smart World (marketplace) that are LG 3D Game Converter Compatible and can be enjoyed in both 2D and real 3D </li></ul><ul><li>If a game is made in Open-GL but is not on the “ LG 3D Game Converter Compatible game list ”, our converter will still let you convert it (but with a warning message) </li></ul>LG 3D Game Converter Compatible Game Management of the LG 3D Game Converter Compatible Game List <ul><li>So far we have identified 50 titles from the Global Top Game list for Android </li></ul><ul><li>LG will continue to expand the list and have it updated through the LG Smart World </li></ul>
  10. 10. Trailblazing a New Pathway Top Compatible Game List* * As of October 2011.
  11. 11. Trailblazing a New Pathway LG 3D Game Converter Usage Scenario (1/3) When there is a match between the “Compatible game list” and “Downloaded games” on the device, the game will automatically appear in the LG 3D Game Converter list When compatible games are already installed on the device When no game is installed on the device <ul><li>LG SmartWorld 에 접속하여 3D 컨버팅 가능한 게임을 다운 받으세요 . </li></ul><ul><li>http:// </li></ul><ul><li>2. 게임 다운로드 & 설치 후 3D 게임 컨버터를 실행하시면 3D 컨버팅 가능 Game 의 list 를 보실 수 있습니다 . </li></ul><ul><li>3. 클릭하시어 3D 게임을 즐기세요 . </li></ul>3D 게임 컨버터 Or
  12. 12. Trailblazing a New Pathway LG 3D Game Converter Usage Scenario (2/3) Simply choose a game from the game list, and the game will automatically launch in S3D! You can press the 3D Hot-Key to conveniently switch between S3D and original 2D S3D! When compatible games are already installed on the device
  13. 13. Trailblazing a New Pathway LG 3D Game Converter Usage Scenario (3/3) Even for those games not on the “LG 3D Game Converter Compatible game list”, you can also add them manually For personal customization, we provide users the manual control of select 3D parameters Once customized to your preference, these games will automatically appear on the “Personally added list” Use the Edit button to add more games manually Once it is added, long-press the game to customize Control the 3D effect parameters The game automatically appears in the “Personally added list”
  14. 14. Trailblazing a New Pathway Propagating LG 3D Game Converter 12 teams, working for 24 hours over 2 days, created S3D game prototypes in record time, all thanks to the power of LG 3D Game Converter LG awarded 3 finalists and selected a ‘ LG Mobile Innovative Game Award ’ winner out of these 12 games 1 st round winners Submitted to IndieCade Festival LG Mobile Innovative Game Award winner LG-INDIECADE 3D MOBILE GAME JAM
  15. 15. Trailblazing a New Pathway Leading the Charge in Mobile Gaming We are at the foundational stage of enabling and propagating personalized 3D experiences through innovative mobile devices LG will continue to drive the momentum for mobile 3D in close partnerships and collaborations with leading global and Korean game developers and publishers LG is also pursuing exciting new initiatives in realizing much more immersive mobile gaming experiences by integrating our technology strengths in HD and LTE