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ICON 2011Visualization Culture in Automotive industrySaatchi & Saatchi LAJung-Mi Vogt
About me•   My background    •   BFA in Hanseo University    •   MFA in Rochester Institute of Technology    •   Reality C...
About me•   My background    •   RTT USA: High-end visualization for print and film    •   Shaded box Animation Studio: HO...
Saatchi & Saatchi DFS•   Saatchi & Saatchi is a global Advertising Agency network    with 140 offices in 80 countries.•   ...
Show Reel   Rotor Studio
Show Reel   RTT
The benefit of visualization• Gives manufacturers the ability to virtually explore a complete product  before it is built•...
Traditional photography vs CG imagery• Studio photography vs studio lighting• Location Photo shoot vs environment lighting...
Show Reel   RTT
3D Data
Material applied with x-ray view
Avalon   Online photo gallery
Highlander   Interior airbag visualization
Toyota.com   Toyota build your own car online
Hyundai Curb Concept Car•   The Curb concept is compact Urban Activity Vehicle with    an evolved design and technology•  ...
Hyundai Auto show   Hyundai Curb concept car
Hyundai Curb Concept Car Workflow•   Brainstorming concept ideas•   Story board, look development•   3D Data preparation, ...
Render Passes   Hyundai Curb concept car
Camry Nascar
Camry Demo movie   Aerodynamics story board
Camry Demo movie   Performance story board
Camry Demo movie   Aerodynamics movie
New Wave Entertainment• New Wave Entertainment provides VFX  services, design, interactive, marketing and production for  ...
Harry Potter and the Deathly3D Mesh   Hallows Part 2
Harry Potter and the DeathlyFinal render   Hallows Part 2
Final render   Priest Bike
Rigging   Smurfs
Summary of presentation• What area are you interested in the most• How to present yourself (Online portfolio and interview...
Jung mi vogt
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Jung mi vogt

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Jung mi vogt

  1. 1. ICON 2011Visualization Culture in Automotive industrySaatchi & Saatchi LAJung-Mi Vogt
  2. 2. About me• My background • BFA in Hanseo University • MFA in Rochester Institute of Technology • Reality Check Studio: Motion Graphics • Sassoon Film Design: 6K IMAX movies • Rhythm and Hues Studio: Garfield 2, Night at the Museum and Superman
  3. 3. About me• My background • RTT USA: High-end visualization for print and film • Shaded box Animation Studio: HOP • New Wave Entertainment • Saatchi & Saatchi
  4. 4. Saatchi & Saatchi DFS• Saatchi & Saatchi is a global Advertising Agency network with 140 offices in 80 countries.• We exclusively work for Toyota Motor and manage 3D Data for Toyota, Lexus and Scion.• We have 3D department in Los Angeles office.• 3D department work closely with creative department to create visual products (Brochure, catalogue, online gallery, web configuration, demo movies, print etc.)• 3D department works with vendors
  5. 5. Show Reel Rotor Studio
  6. 6. Show Reel RTT
  7. 7. The benefit of visualization• Gives manufacturers the ability to virtually explore a complete product before it is built• The ability to cut costs when designing prototypes• Manufacturers can visualize and simulate real-world performance of the design with less reliance on costly physical prototypes
  8. 8. Traditional photography vs CG imagery• Studio photography vs studio lighting• Location Photo shoot vs environment lighting with HDRI
  9. 9. Show Reel RTT
  10. 10. 3D Data
  11. 11. Material applied with x-ray view
  12. 12. Avalon Online photo gallery
  13. 13. Highlander Interior airbag visualization
  14. 14. Toyota.com Toyota build your own car online
  15. 15. Hyundai Curb Concept Car• The Curb concept is compact Urban Activity Vehicle with an evolved design and technology• Our team created movie that was shown at Detroit auto show in January 2011
  16. 16. Hyundai Auto show Hyundai Curb concept car
  17. 17. Hyundai Curb Concept Car Workflow• Brainstorming concept ideas• Story board, look development• 3D Data preparation, building environment• Rigging• Animation the car and cameras• Lighting and rendering• Compositing
  18. 18. Render Passes Hyundai Curb concept car
  19. 19. Camry Nascar
  20. 20. Camry Demo movie Aerodynamics story board
  21. 21. Camry Demo movie Performance story board
  22. 22. Camry Demo movie Aerodynamics movie
  23. 23. New Wave Entertainment• New Wave Entertainment provides VFX services, design, interactive, marketing and production for feature film• Projects I have worked on at NEW - Priest - Fast 5 - Harry Potter and the Deathly Hallows Part 2 - Smurfs
  24. 24. Harry Potter and the Deathly3D Mesh Hallows Part 2
  25. 25. Harry Potter and the DeathlyFinal render Hallows Part 2
  26. 26. Final render Priest Bike
  27. 27. Rigging Smurfs
  28. 28. Summary of presentation• What area are you interested in the most• How to present yourself (Online portfolio and interview)• What makes you are special than any other people who are applying the same position• Be sure to be a good team player• Be passionate what you do

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