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Miami University Venture Fund
       February 2012
Overview
•   Market Research
•   Competition
•   Team
•   Pivot: OEM Approach
•   Use of Funds
Market Research
• ST Residential
  –   40 Towers, JV of Starwood and Texas Pacific
  –   Where were you a few years ago?
  –   There’s so much to keep straight
  –   A lot of value here

• Gary Cohen, ERS President
  – See letter
  – Protecting my investment
  – An “ideal tool”
Competition
• Public Cloud: FieldID
  – Venture backed
  – Public cloud

• Private Cloud
  – ThyssenKrupp Elevator
  – MyCrane.com by KoneCranes Int’l
  – SpeedShield for forklifts
Team
• External
  – Gary Cohen of ERS
  – Greg Franks of ST Residential
  – Bob Strauss – “Chicago ex-Google Team”

• Internal
  – COO
  – Marketing/Sales
Pivot: OEM Approach
• MediMedia Animal Health LLC
  – Same business, different subject
  – $146m cash harvest
  – Magic: solicit OEMs rather than Distributors

• Difference
  –   Same money / better timing
  –   Exponentially better market penetration
  –   Better upside
  –   OEMs have much larger marketing
      budgets
Use of Funds -$25,000
• Initial Development: $10-15k
   – Discover and Strategy
   – Demo

• Human Capital: $10-15k
   –   Build Small Team
   –   Travel to OEMs such as R&M, Ace, NMHG, Spanco, Manitowoc
   –   Travel to speaking engagements
   –   Solicit further investments

• Timeline
   – 6-8 weeks target
   – 12 weeks maximum

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Miami U Venture Fund

  • 1. Miami University Venture Fund February 2012
  • 2. Overview • Market Research • Competition • Team • Pivot: OEM Approach • Use of Funds
  • 3. Market Research • ST Residential – 40 Towers, JV of Starwood and Texas Pacific – Where were you a few years ago? – There’s so much to keep straight – A lot of value here • Gary Cohen, ERS President – See letter – Protecting my investment – An “ideal tool”
  • 4. Competition • Public Cloud: FieldID – Venture backed – Public cloud • Private Cloud – ThyssenKrupp Elevator – MyCrane.com by KoneCranes Int’l – SpeedShield for forklifts
  • 5. Team • External – Gary Cohen of ERS – Greg Franks of ST Residential – Bob Strauss – “Chicago ex-Google Team” • Internal – COO – Marketing/Sales
  • 6. Pivot: OEM Approach • MediMedia Animal Health LLC – Same business, different subject – $146m cash harvest – Magic: solicit OEMs rather than Distributors • Difference – Same money / better timing – Exponentially better market penetration – Better upside – OEMs have much larger marketing budgets
  • 7. Use of Funds -$25,000 • Initial Development: $10-15k – Discover and Strategy – Demo • Human Capital: $10-15k – Build Small Team – Travel to OEMs such as R&M, Ace, NMHG, Spanco, Manitowoc – Travel to speaking engagements – Solicit further investments • Timeline – 6-8 weeks target – 12 weeks maximum