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Xiaomi Note
5
LAUNCH Announced 2018, February
Status: Released 2018, February
Xiaomi Note 5 Features
SIM: Hybrid Dual SIM (Nano-SIM, dual stand-by)
DISPLAY: Size 5.99 inches.
Protection: Corning Gorilla Glass (unspecified version) MIUI 9
OS: Android 7.1.2 (Nougat)
Chipset: Qualcomm SDM636 Snapdragon 636
CPU: Octa-core 1.8 GHz Kryo 260
Camera: 12MP and 5 MP phase detection autofocus, LED flash
Video 1080p@30fps
Sensors: Fingerprint (rear-mounted)
BATTERY: Non-removable Li-Po 4000 mAh battery
Colors Black, Champagne Gold, Rose Gold, Lake Blue
Internal: 64 GB, 4 GB RAM or 32 GB, 3 GB RAM
SOWT Analysis of Xiaomi
STRENGTH
1. One of the Largest Smartphone maker.
2. Highest selling Smartphone
3. Huge China and Asia market available
4. Penetrative Pricing
5. Good Quality product
6. Manufacturing Advantage
7. Growing year on year
8. Specifications of the smartphones
produced
9. Research and Development
SWOT Analysis of Xiaomi
Weakness
1. Offline Distribution
2. Advertising and Marketing spends
3. Brand Image and Equity
4. Low Skimming Price
SOWT Analysis of Xiaomi
Opportunities
1. Expansion
2. Distribution
3. Brand Building
4. Product Portfolio
5. Product innovations & Differentiation
6. Penetration of Smartphones
7. The dying need for expensive smartphones
SOWT Analysis of Xiaomi
Threats
1. Competition
2. Service
3. Brand Differentiation is absent
Product market Strategy
for Xiaomi note 5
Xiaomi follows
Product Development Strategy
In this this strategy there are 2 Condition
1. Buyer Need
2. cannibalism
Opportunity Analysis of
Xiaomi note 5
Opportunity Analysis consist of three interrelated
activities:
1.Opportunity Identification: 1.Unsatisfied need of buyers
2. Identify new types of buyers
3. New ways for satisfying buyers
2. Opportunity organization matching:
 Assess Xiaomi Strengths and weakness
 Success requirement: Affordable device with low
Price and provide technological benefit and connectivity
Opportunity Analysis of
Xiaomi note 5
3. Opportunity Evaluation
1.Competitive activity
• 13.7% market share
• No physical store
• Online selling
2 .Buyer requirement
• High specification
• Best quality
• Affordable price
Opportunity Analysis of
Xiaomi note 5
3. Market Demand & supplier
• Components are same in device
• Same supply contacts
• Same discount
4. PEST analysis
• Political
• Economical factor : starts under
10000
• Social factor
• Technological factor: MIUI
system
Opportunity Analysis of
Xiaomi note 5
5. Organizational capabilities
• Take over Oppo, Huawei
• Largest smartphone company
Value proposition of Xiaomi
note 5
MIUI Battery Big Screen
Processor RAM
Brand Growth Strategy of
Xiaomi note 5
Line Growth Extension
Advantage
 Desire for Varity.
 Command more shelf-
space with the retailer.
Disadvantage
 Chance of cannibalization
Channel Strategy Xiaomi
note 5
Indirect
Distribution
Target Market Xiaomi note
5
Target market coverage by
Retailer and Xiaomi Using
Selective Distribution
Pricing Strategy Xiaomi
note 5
Currently Xiaomi following
Value Based Strategy
Competitive Analysis
Xiaomi note 5
Bangladesh market Leader: Samsung Market
share 28%
1. Oppo 9.3%
2. Lenovo market share 9.5%
3. Micromax market share 7%
Where
Xiaomi market share 13.7%
Recommendation
Xiaomi Need some improvement:
 Improve Camera quality.
 Bring more premium quality phone
 Promotion
 New design and innovation
Thank You

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Mi note 5 product analysis

  • 3.
  • 4. Xiaomi Note 5 LAUNCH Announced 2018, February Status: Released 2018, February
  • 5. Xiaomi Note 5 Features SIM: Hybrid Dual SIM (Nano-SIM, dual stand-by) DISPLAY: Size 5.99 inches. Protection: Corning Gorilla Glass (unspecified version) MIUI 9 OS: Android 7.1.2 (Nougat) Chipset: Qualcomm SDM636 Snapdragon 636 CPU: Octa-core 1.8 GHz Kryo 260 Camera: 12MP and 5 MP phase detection autofocus, LED flash Video 1080p@30fps Sensors: Fingerprint (rear-mounted) BATTERY: Non-removable Li-Po 4000 mAh battery Colors Black, Champagne Gold, Rose Gold, Lake Blue Internal: 64 GB, 4 GB RAM or 32 GB, 3 GB RAM
  • 6. SOWT Analysis of Xiaomi STRENGTH 1. One of the Largest Smartphone maker. 2. Highest selling Smartphone 3. Huge China and Asia market available 4. Penetrative Pricing 5. Good Quality product 6. Manufacturing Advantage 7. Growing year on year 8. Specifications of the smartphones produced 9. Research and Development
  • 7. SWOT Analysis of Xiaomi Weakness 1. Offline Distribution 2. Advertising and Marketing spends 3. Brand Image and Equity 4. Low Skimming Price
  • 8. SOWT Analysis of Xiaomi Opportunities 1. Expansion 2. Distribution 3. Brand Building 4. Product Portfolio 5. Product innovations & Differentiation 6. Penetration of Smartphones 7. The dying need for expensive smartphones
  • 9. SOWT Analysis of Xiaomi Threats 1. Competition 2. Service 3. Brand Differentiation is absent
  • 10. Product market Strategy for Xiaomi note 5 Xiaomi follows Product Development Strategy In this this strategy there are 2 Condition 1. Buyer Need 2. cannibalism
  • 11. Opportunity Analysis of Xiaomi note 5 Opportunity Analysis consist of three interrelated activities: 1.Opportunity Identification: 1.Unsatisfied need of buyers 2. Identify new types of buyers 3. New ways for satisfying buyers 2. Opportunity organization matching:  Assess Xiaomi Strengths and weakness  Success requirement: Affordable device with low Price and provide technological benefit and connectivity
  • 12. Opportunity Analysis of Xiaomi note 5 3. Opportunity Evaluation 1.Competitive activity • 13.7% market share • No physical store • Online selling 2 .Buyer requirement • High specification • Best quality • Affordable price
  • 13. Opportunity Analysis of Xiaomi note 5 3. Market Demand & supplier • Components are same in device • Same supply contacts • Same discount 4. PEST analysis • Political • Economical factor : starts under 10000 • Social factor • Technological factor: MIUI system
  • 14. Opportunity Analysis of Xiaomi note 5 5. Organizational capabilities • Take over Oppo, Huawei • Largest smartphone company
  • 15. Value proposition of Xiaomi note 5 MIUI Battery Big Screen Processor RAM
  • 16. Brand Growth Strategy of Xiaomi note 5 Line Growth Extension Advantage  Desire for Varity.  Command more shelf- space with the retailer. Disadvantage  Chance of cannibalization
  • 17. Channel Strategy Xiaomi note 5 Indirect Distribution
  • 18. Target Market Xiaomi note 5 Target market coverage by Retailer and Xiaomi Using Selective Distribution
  • 19. Pricing Strategy Xiaomi note 5 Currently Xiaomi following Value Based Strategy
  • 20. Competitive Analysis Xiaomi note 5 Bangladesh market Leader: Samsung Market share 28% 1. Oppo 9.3% 2. Lenovo market share 9.5% 3. Micromax market share 7% Where Xiaomi market share 13.7%
  • 21. Recommendation Xiaomi Need some improvement:  Improve Camera quality.  Bring more premium quality phone  Promotion  New design and innovation