The document discusses solutions to the problem that buying tires is seen as indifferent or burdensome. Solution 1 proposes making tires in different colors to make them more attractive. Solution 2 suggests branding tires with logos to build brand recognition and affinity. Solution 3 involves designing tires with tread patterns that reveal a hidden logo only when new, to generate interest and intrigue. The document also covers branding strategies and customer interaction touchpoints.

1. ARTIFACTUAL MODEL
PROJECT C, PART 2
SDES 704 WINTER 2012

2. TABLE OF CONTENTS
PROBLEM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
SOLUTION .1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
SOLUTION .2 . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
SOLUTION .3 . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
BRANDING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
CUSTOMER .INTERACTION . . . . . . . . . . . . . . 11

3. PROBLEM
BUYING TIRES =
INDIFFERENCE OR BURDEN
3

4. SOLUTION
#1
COLORED .TIRES
4

5. SOLUTION
#2
BRANDED .TIRES
5

6. SPORTS
6

7. CO-BRANDS
7

8. SOLUTION
#3
BRANDED .TIRES .WITH .
TREEAD .DESIGN
8

9. SOLUTION
#3
DESIGN .DISAPPEARS
ON .WORN .TIRES
9

10. LOGOS
Roll in Style.
Roll in Style.
10

11. CUSTOMER RETAIL
P.O.P.
BRAND
PROMISE
WEBSITE ADVERTISING
PRINT ADS
INFO RETAIL BILLBOARDS
PRODUCT STORES
OFFERINGS
WEB
BANNER ADS
WHERE BLOGS
TO P.O.P. STORE WALL PRINTED
BUY DISPLAY REP DISPLAY LITERATURE
WEB
BANNER ADS
BLOGS
INSTALLATION
SALE
STADIUM ADS
PROGRAMS
SCOREBOARD
ROLL OUT OTHERS SEE SPONSORSHIPS
IN STYLE! TIRES ON
VEHICLE
11

12. Roll in Style.