mHealth Israel_Marketing YOU_Networking for Success
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The most important brand is YOU. This presentation introduces key skills for networking, including trade shows, telephone skills, understanding personality types, one sentence pitch, constructing a work culture and exercise to build trust using improvisational comedy techniques.
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mHealth Israel_Marketing YOU_Networking for Success
- 1. Marketing YOU for Business Success March 5, 2019
- 2. mHealth Israel 6000 Members 20 Annual Events 9000 LinkedIn 15000 Mailing List 4 Roadshows Healthcare execs, MNCs, Start Ups 9000 members in LinkedIn group Double opt-in 2 Meetup, webinar, CEO dinners, etc US (2) Japan, Germany
- 5. 80% of Jobs Are Never Advertised; Filled via Networking & Referrals
- 14. Sorry….People Aren’t Paying Attention
- 18. Myers Briggs Type Indicator
- 19. Question 1 – How do you get your energy? Extraverts = E •are generally sociable •are focused on the outer world •get energy by spending time with others •talk a lot & start conversations •speak first, then think •are quick to take action •have many friends & many interests Introverts = I •are generally quiet •are focused on their inner world •get energy by spending time alone •mostly listen & wait for others to talk first •think first, then speak •are slow to take action •have a few deep friendships & refined interests
- 20. Question 2 – How do you see the world & gather information? Sensors = S •have finely-tuned five senses •pay attention to the details •focus on what is real (in the present) •think in concrete terms •like practical things •like to do (make) •are accurate and observant •prefer to do things the established way iNtuitives = N •use their “sixth sense” •see the “big picture” •focus on what is possible (in the future) •think in abstract terms •like theories •like to dream (design) •are creative and imaginative •prefer to try out new ideas
- 21. Question 3 – How do you make your decisions? Thinkers = T •mostly use their head •make decisions based on logic •are more interested in things & ideas •treat everybody the same (emphasizing fairness) •are more scientific in describing the world Feelers = F •mostly use their heart •make decisions based on their values •are more interested in people & emotions •treat people according to their situation (emphasizing compassion) •are more poetic in describing the world
- 22. Question 4 – How much do you like to plan ahead? Judgers = J •are organized and structured •make plans in advance •keep to the plan •like to be in control of their life •want to finalize decisions Perceivers = P •are casual and relaxed •prefer to “go with the flow” •are able to change and adapt quickly •like to simply let life happen •want to find more information
- 27. https://bit.ly/2fpDuSw Phone Follow-Up / Interviews
- 28. Source: Tina Fey, Bossypants Rules of Improv • Always Agree • Yes, AND… • Make Statements • There are no mistakes, only opportunities • Take care of your ensemble
- 29. Pair Exercise #1 (Listening)
- 30. Pair Exercise #2 (Welcoming Input)
- 31. Group Exercise #1 (Balance) https://bit.ly/2mQowG6
- 32. Group Exercise #2: Follow the Follower
Editor's Notes
- Keep the request BRIEF
- The MBA will give you important business skills, but how will the world know about YOU? How will employers know your Unique Selling Proposition (USP)?
- Future of shopping and commerce will be led by data
- Future of shopping and commerce will be led by data
- So how do you get started?
- The magpie is a bird that lacks depth perception. As a result, it tends to pick up any bright, shiny object which it brings back to its nest. In commerce, there is a term called “The Magpie Effect”
- To be an entrepreneur, and to do marketing effectively, you need to meet clients, partners and investors. They can be found at industry trade shows. How does an under-funded startup or marketing department maximize ROI for the time and effort invested in a trade show?
- The Registration Desk is the most important place at an event
- Speakers are jet-lagged, exhausted. Offer them water and you will win a friend.
- Adjust presentation style based on your audience’s interest / motivations / persona
- Average attention span of your audience is 8 seconds, less than a Goldfish
- Every compelling story has a VILLAIN…your company needs one too.
- If you can not explain the product, audience and value proposition in one sentence, you will have great difficulty hiring people, raising funds, etc
- Each person has a variety of skills and background that can have a meaningful impact on our own goals. Efficient networking is decoding that key data of each individual
- Maintain your presence through blogging and thought leadership; This can be a blog in a well known industry publication, which also allows you free entry to the trade shows.
- Send a LinkedIn invite within 3 hours of meeting. Also send the separate follow-up email request within 3 hours.
- Keep the request BRIEF
- One of the goals of an early stage company is to validate their proposition with the likely customer. If it is a B2B product, that means industry interviews, similar to a consulting project. That means lengthy interview, with script, transcription and collated results, Share a summary with your interview targets. This could allow for a warm call when the product is almost market ready.
- Keep the request BRIEF
- Listen to Understand or Respond? Pair Exercise: LAST Word First word of the response should begin with LAST word of the Partner’s sentence Hey Amir, I just had a great cup of coffee Coffee was the name of my hamster in college College loans are the bane of my existence What did it take to be successful in the exercise?
- Exercise: Two people engage in a conversation about anything, but have to begin every sentence with the words, “thank you.” This underscores a key idea in improv: everything your colleagues offer is a gift about which you should feel grateful. When leaders, create an environment that welcomes and values contributions, people are willing to give bolder, more honest comments and take more risks.
- Exercise: Group forms a circle and creates a new story one word at a time. Go around a dozen times, then stop to check in. Participants quickly learn that they have to balance their own ideas and expectations with those of the ensemble. No one can control the outcome. Words like “the” or “and” are just as important as “tortoise” or “hare.” Seemingly small contributions matter greatly to the whole
- Exercise: A group makes a circle; one person stands in the middle, eyes closed. Everyone else silently chooses one member of the circle to be the leader, then begins to mimic any body movements he or she makes. The person in the middle opens his or her eyes and tries to determine who the leader is. We use this exercise to reinforce the idea that high-functioning improv ensembles find their leaders by looking for the right person at the right time, not formal titles.
- Importance of Preparation