mHealth Israel meetup, March 16, 2016. "How to Succeed in India", by PwC Israel. India will be the world’s fastest-growing large economy through 2050 and healthcare will see CAGR of 12% this year. Practical tips and advice for technology companies to succeed in the Indian market.

1. First steps to succeed in India
www.pwc.com/il
March 2016
Strictly Private
and Confidential

2. PwC Israel
March 2016Strictly private and confidential
2
First steps to succeed in India
@
What do all these companies have in common?

3. PwC Israel
March 2016Strictly private and confidential
India will be the world’s fastest-growing large economy
through 2050
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First steps to succeed in India
*Source: PwC analysis
based on various
historical and forecast
sources, including
Oxford Economics
Why they choose India?

4. PwC Israel
March 2016Strictly private and confidential
India’s diverse and large consumer segments are
driving purchases across categories
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First steps to succeed in India
*Sources: PwC analysis, first published in Winning in India’s
Retail Sector, 2011
* Capgemini, Merrill Lynch Wealth Management
**Income levels for middle-class consumers, according to the
Indian National Council on Applied and Economic Research,
range from INR140,000 to 780,000, which, using a conversion
rate of USD1 equivalent to INR45, is USD3,111 to 17,333.
Why they choose India?

5. PwC Israel
March 2016Strictly private and confidential
Within 15 years, the Indian workforce will be larger
than its Chinese counterpart. And it will stay younger
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First steps to succeed in India
*Source: PwC analysis
based on various
historical and
forecast sources,
including Oxford
Economics
Why they choose India?

6. PwC Israel
March 2016Strictly private and confidential
India ranks third in technology start-ups and
fifth in all start-ups globally
India has around USD 5 billion worth
investments flowing in 2015 and three to four
digital/startup companies emerging every day
The number of active investors in the
ecosystem has grown from 220 in 2014 to 490
in 2015, depicting a 2.3x growth
Promising start-up verticals for 2015:
eCommerce, IoT, Analytics, Health-
Tech and Fintech
India’s digital economy
#3 $5b
490 2.3x
First steps to succeed in India
6

7. PwC Israel
March 2016Strictly private and confidential
India’s start-up policy
The 'Start-up India
Action Plan’
Incubation
centres
Easier
patent filing
Tax
exemption
on profits
Setting up a
Rs.10,000
crore corpus
fund
Ease of
setting-up of
business
Faster exit
mechanismOther action
points
First steps to succeed in India
7

8. PwC Israel
March 2016Strictly private and confidential
India’s healthcare industry – emerging trends
The change in the
government’s role
Trend
01
Trend
02
Trend
03
Trend
04
Private sector partnerships
through health PPPs are
gradually gaining acceptance
Attractive sector for
PE investments
The main role of technology
in the healthcare sector
First steps to succeed in India
8

9. PwC Israel
March 2016Strictly private and confidential
Four Important Elements for Your Strategy
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First steps to succeed in India
Business
environment
Value
proposition
Operating
model
Capital
How they succeed in India?

10. PwC Israel
March 2016Strictly private and confidential
Four Important Patterns for Your Success
10
First steps to succeed in India
Pattern 3: Relationships can make or break channel strategy
and Supply Chains
Pattern 1: The market is highly segmented
Pattern 2: Niche segments demand tailored solutions
Pattern 4: In India, think operating models for India
How they succeed in India?

11. PwC Israel
March 2016Strictly private and confidential
PwC Global CEO Survey
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First steps to succeed in India
Innovation
Mobile technologies for customer
engagement Data
Data mining and analysis
Cyber security
Internet of Things
Socially enabled
business processes
Cloud computing
Battery & Power technologies
Robotics
Wearable computing
3D printing
*Source: 18th Annual
Global CEO Survey
Base: All respondents
(India = 73)
CEOs in India think
mobile technologies
are strategically
important for
customer engagement

12. PwC Israel
March 2016Strictly private and confidential
What are the reasons for collaborating in joint
ventures, strategic alliances or informal collaborations?
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First steps to succeed in India
*Source: 18th Annual
Global CEO Survey
Base: All respondents
(India = 73)

13. PwC Israel
March 2016Strictly private and confidential
Israel-India business and national cooperation
13
First steps to succeed in India
*Source: 18th Annual
Global CEO Survey
Base: All respondents
(India = 73)

14. PwC Israel
March 2016Strictly private and confidential
CEOs in India see more opportunities than threats
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First steps to succeed in India
*Source: 18th Annual
Global CEO Survey
Base: All respondents
(India = 73)
India
BRICS
China
Africa
Global
There are more growth
opportunities today
There are more threats to
the growth of my company
today

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Thank you
Shalhevet Segal,
Manger, Business Development, PwC Israel