This document provides branding guidelines for MGA Research Corporation. It summarizes the company as a trusted provider of product testing and equipment known for accuracy, efficiency, and not sacrificing accuracy for speed. The guidelines establish MGA's brand positioning around safety, and describe proper uses of the logo, fonts, colors, and templates for marketing materials, business cards, apparel, and other branded items.

1. BRAND GUIDELINES
SEPTEMBER 2016

2. 1
The MGA Brand
Accurate. Accepted. Trusted.
MGA Research Corporation is a trusted third-party provider of
product testing and advanced testing equipment.
The MGA brand can best be summarized in three “We” statements:
» We are competent.
» We are efficient.
» We will not sacrifice accuracy for speed.
Technical competency is at the core of the MGA brand, which has
come to represent accuracy and objectivity in our procedures and
reports. Our processes and expertise also allow us to deliver results
that can be repeated.
Three visionary Cornell Aeronautical
Laboratory engineers – Patrick Miller,
Jim Greene, and Rudy Arendt – pooled
resources and talents in 1977 to launch
an innovative product-testing company
in Buffalo, NY, which they named MGA
Research Corporation. From the start,
MGA leadership was focused on growth
and reinvestment in the company, which
has resulted in several expansions
and acquisitions. By the close of the
1980s, MGA had developed a strong
reputation in transportation safety and
today is recognized as a world-leading,
independent organization specializing in
crash testing.
Our History

3. 32
Brand Positioning
MGA is built on safety.
Since our first job in 1977, the core purpose and focus of MGA has
been on safety: protecting people by providing thorough and accurate
evaluations of our customers’ products.
MGA is service based, and we place a high degree of importance on
responding to our customers’ needs.
When the stakes are high, our customers can count on us.
By taking an independent view, MGA is able to deliver unbiased results
that are accepted and respected. Our processes and expertise also
allow us to deliver consistency, reliability and repeatability.
COMPANY NAME USAGE
The first reference of the company name must always be spelled out
as “MGA Research Corporation.” It is acceptible and encouraged to use
“MGA” for subsequent references in the same publication.
Messaging Tone of Voice
Confident. Authoritative. Expert.
We are the leaders in product safety testing. Our influence is readily
visible – MGA has had some level of involvement with every vehicle
on North American roadways.
The tone used in MGA marketing materials and presentations should
reflect the unwavering confidence that we have in our expertise, our
processes and our reporting. This tone must be direct, not passive,
built on our 40 years of proven experience.
The tone we use must also demonstrate our understanding that
product testing is a serious business and that there’s a lot at stake.
As an industry leader, MGA is helping to shape the future.
The work that we do saves lives.
• MGA is ACCURATE
• MGA is AGILE
• MGA is EFFICIENT
• MGA is VISIONARY
• MGA is LEADING THE INDUSTRY
• MGA is SHAPING THE FUTURE
Key Ideas
Customers look to MGA for accurate and
unbiased reports. They trust MGA because of
our ability to maintain an independent view, our
ability to anticipate issues and our willingness
to alert them to potential issues. As a company,
we understand the challenges our customers
face: government regulations, budget and time
being key. We closely monitor and study federal,
state and local legislation to stay ahead of
regulations. We work efficiently to ensure first-
time success and to avoid unnecessary costs.
We work within assigned time frames, but will
not sacrifice accuracy for time.
Our Audience

4. 54
MGA Logo Composition
The MGA logo – always appears as a single color in PMS 300 or Black in either
positive or reverse applications. The logo consists of the stylized letter forms “m g
a”, the subline “mga research corporation” and supporting “motion marks,” which
are the horizontal lines leading the letter forms at left. Those lines symbolize the
forward focus of the company.
The MGA logo should be placed so that it stands apart from any other words and/
or graphics. As demonstrated at right, the “safe zone” should be no less than the
first two lines of the ‘m’ in the MGA Logo (“X”) on all four sides of the mark.
The “motion marks” can be lengthened or truncated to fit the space, extending
not less than the length of the “m g a” letter forms. An alternate version uses a
gradient treatment of the “motion marks”. The letter forms “m g a” may be used
as a background and/or supporting element.
SIZING
For the sake of legibility and brand protection, the logo should never appear in
print smaller than .25” high. When using the mark at smaller sizes for things like
promotional items, common sense should be used to ensure legibility of the logo.
MGA Typeface
The primary MGA corporate typeface is Interstate, which is a
sans-serif font based on the font chosen by the U.S. Federal
Highway Administration for use on highway signage.
This font is clean, dignified and unpretentious, representing the
efficiency and accuracy of MGA and the authority of our reports.
Interstate Light is to be used for body copy and subhead material.
Interstate Bold is reserved for use in headlines and in areas of
emphasis, such as bolded words/phrases or lead-in statements.
ALTERNATE FONT
Arial is to be used for MGA communication (i.e., memos, customer
letters, etc.) when the primary font Interstate is unavailable.
Interstate - Light
Interstate - Bold
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
DEFINED SAFE AREA
POSITIVE APPLICATIONS
REVERSE APPLICATIONS

5. 76
Corporate Color Palette
Pantone® (PMS) 300 is the primary MGA corporate color. PMS 300 is to
be used for the MGA logo and for backgrounds and headlines. PMS 300
is supported by PMS Cool Gray 10 and PMS Cool Gray 6.
Cool Gray 10 may be used for body copy; the use of Cool Gray 6 should
be used only as a supporting color.
Secondary colors are also available for limited use in elements such as
charts and graphs. Secondary colors MAY NOT be used as backgrounds
or in text, including bullets/numbers in a copy block.
Marketing Material Standards
Following is a sample of marketing materials that provide examples
and rough guidelines for the development of future materials.
PMS
COOL GRAY 10
PMS 300
SECONDARY COLORS
PMS 711 PMS 158 PMS 7745
PMS
COOL GRAY 6
PRIMARY COLORS
POWERPOINT PRESENTATION MARKETING MATERIALS EXAMPLEPOWERPOINT PRESENTATION BROCHURE DESIGN

6. 98
Business Cards & Stationary
Stationery standards are designed to communicate a consistent brand
to all customers. The business card, envelope and letterhead are just a
few of the communications that make up stationery.
Be sure to read the standards to understand how to use the logos,
typefaces and color palettes properly. For specifics on these elements,
see pages 4-6.
Order stationery items from approved vendors. If needed, artwork files
are located or can be requested from XXX.
LETTERHEAD
BUSINESS CARDS
ENVELOPS
• Printing: 2-colors (PMS 300, PMS Cool Gray 10)
• Trim: 3.5” x 2” (Business Cards), 8.5" x 11"
(letterhead), #10 Envelope
• Paper: 100# cover (Business Cards) 80# text
(letterhead)
Do not alter the design.
Do not alter the font, font size or font color.
Production Specifications

7. 1110
Branded Apparel
Apparel generally worn by staff, during trade show events and other
corporate outings create a distinct and lasting impression of a company.
Visual consistency and quality across all apparel applications is an
important opportunity for brand expression.
When designing apparel, keep it simple. Follow the logo use rules for all
apparel designs and wear the brand proudly.
• Use the approved logo colors. PMS color and color match thread
numbers are to the right.
• Adhere to logo clear space requirements and size logo appropriately.
Apparel Color Options
When selecting apparel fabrics and colors, choose black, white or
closest match to approved mga brand blue or gray.
Blue PMS 300
Isacord 3900
Gray PMS Cool Gray 10
Isacord 2564
Gray PMS Cool Gray 6
Isacord 1972
Color Match Thread