The document outlines risks that municipalities face with employees' use of social media and offers recommendations for managing those risks. It discusses issues like employees expressing negative views about their work online, altering photos of supervisors, and becoming targets of online harassment. The document recommends municipalities adopt two policies - one to guide all employees and another for "deputized communicators." It also suggests a model for licensing communicators with clear objectives and oversight. The goal is to balance organizational control with individual creativity online.