This document outlines a marketing campaign for the Metrobank Go! Mastercard credit card. The campaign aims to increase revenue by promoting the card's rewards program which allows customers to earn points for shopping that can be redeemed for flight discounts. An email campaign will target tech-savvy Filipinos aged 18-45 offering a 30% flight discount when booking with points from the credit card. The email campaign costs significantly less than print at $650 versus $48,620 for 50,000 recipients, allowing more of the $850,000 budget to be spent on other initiatives. Metrics and a cost-benefit analysis are provided to evaluate the program.