Metaphwoar 2011: Advice Memes 101
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Advice memes use familiar internet meme formats like image macros to convey humorous advice or observations through established character tropes like Foul Bachelor Frog and Socially Awkward Penguin. These memes rely on audience familiarity with both internet meme conventions and character tropes to communicate quickly and spread widely on social media, functioning similarly to familiar sitcom characters. The document provides examples and definitions of common advice meme formats and characters to explain this modern internet culture.
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120 9The Language of Internet MemesPat r i c k D
120 |
9
The Language of Internet Memes
Pat r i c k D av i s o n
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The Language of Internet Memes | 121
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120 9The Language of Internet MemesPat r i c k D
120 |
9
The Language of Internet Memes
Pat r i c k D av i s o n
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istics that make a system generative are precisely the same ones that leave it
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rity implies a divided Internet. Those platforms and communities which value
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The restricted web has its poster children. Facebook and other social net-
working sites are growing at incredible speeds. Google and its ever-expand-
ing corral of applications are slowly assimilating solutions to all our com-
puting needs. Amazon and similar search-based commerce sites are creating
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The Language of Internet Memes | 121
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rity implies a divided Internet. Those platforms and communities which value
security over creativity can be thought of as the “restricted web,” while those
that remain generative in the face of other concerns are the “unrestricted web.”
The restricted web has its poster children. Facebook and other social net-
working sites are growing at incredible speeds. Google and its ever-expand-
ing corral of applications are slowly assimilating solutions to all our com-
puting needs. Amazon and similar search-based commerce sites are creating
previously unimagined economies.2 Metaphorically, these sites, and count-
less others, make up the cities and public works of the restricted web. How-
ever, the unrestricted web remains the wilderness all around them, and it is
this wilderness that is the native habitat of Internet memes.
The purpose of this essay is twofold. The first is to contribute to a frame-
work for discussing so-called Internet memes. Internet memes are popular
and recognizable but lack a rigorous descriptive vocabulary. I provide a few
terms to aid in their discussion. The second purpose is to consider Foucault’s
“author function” relative to Internet memes, many of which are created and
spread anonymously.
What Is an Internet Meme?
In 1979 Richard Dawkins published The Selfish Gene, in which he discredits
the idea that living beings are genetically compelled to behave in ways that
are “good for the species.” Dawkins accomplishes this by making one point
The Language of Internet Memes | 121
clear: the basic units of genetics are not species, families, or even individuals
but rather single genes—unique strands of DNA.3
At the end of the book, Dawkins discusses two areas where evolutionary
theory might be heading next. It is here that he coins the term “meme.” He
acknowledges that much of human behavior comes not from genes but from
culture. He proposes that any nongenetic behavior be labeled as a meme and
then poses a question: can the application of genetic logic to memes be pro-
ductive? To make the differences between genes and memes clear, I offer a
short example of each.
Genes determine an organism’s physical characteristics. A certain gene
causes an organism to have short legs, or long, for instance. Imagine two
zebra. The first has the short-leg gene, and the second the long. A lion attacks
them. The shor ...
120 9The Language of Internet MemesPat r i c k D
120 |
9
The Language of Internet Memes
Pat r i c k D av i s o n
In The Future of the Internet—and How to Stop It, Jonathan Zittrain
describes the features of a generative network. A generative network encour-
ages and enables creative production and, as a system, possesses leverage,
adaptability, ease of mastery, accessibility, and transferability.1 Notably absent
from this list of characteristics, however, is security. Many of the character-
istics that make a system generative are precisely the same ones that leave it
vulnerable to exploitation. This zero-sum game between creativity and secu-
rity implies a divided Internet. Those platforms and communities which value
security over creativity can be thought of as the “restricted web,” while those
that remain generative in the face of other concerns are the “unrestricted web.”
The restricted web has its poster children. Facebook and other social net-
working sites are growing at incredible speeds. Google and its ever-expand-
ing corral of applications are slowly assimilating solutions to all our com-
puting needs. Amazon and similar search-based commerce sites are creating
previously unimagined economies.2 Metaphorically, these sites, and count-
less others, make up the cities and public works of the restricted web. How-
ever, the unrestricted web remains the wilderness all around them, and it is
this wilderness that is the native habitat of Internet memes.
The purpose of this essay is twofold. The first is to contribute to a frame-
work for discussing so-called Internet memes. Internet memes are popular
and recognizable but lack a rigorous descriptive vocabulary. I provide a few
terms to aid in their discussion. The second purpose is to consider Foucault’s
“author function” relative to Internet memes, many of which are created and
spread anonymously.
What Is an Internet Meme?
In 1979 Richard Dawkins published The Selfish Gene, in which he discredits
the idea that living beings are genetically compelled to behave in ways that
are “good for the species.” Dawkins accomplishes this by making one point
The Language of Internet Memes | 121
clear: the basic units of genetics are not species, families, or even individuals
but rather single genes—unique strands of DNA.3
At the end of the book, Dawkins discusses two areas where evolutionary
theory might be heading next. It is here that he coins the term “meme.” He
acknowledges that much of human behavior comes not from genes but from
culture. He proposes that any nongenetic behavior be labeled as a meme and
then poses a question: can the application of genetic logic to memes be pro-
ductive? To make the differences between genes and memes clear, I offer a
short example of each.
Genes determine an organism’s physical characteristics. A certain gene
causes an organism to have short legs, or long, for instance. Imagine two
zebra. The first has the short-leg gene, and the second the long. A lion attacks
them. The shor ...
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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Metaphwoar 2011: Advice Memes 101
- 1. Advice Memes 101 -or- Internet culture is not as new or strange as it may seem
- 2. What is an Advice Meme?
- 3. Internet meme /ˈɪntərˌnɛt mim / noun. A piece of often-entertaining cultural currency that spreads rapidly through social networks and media platforms.
- 5. Image Macro /ˈɪmɪdʒˈmækroʊ/ noun A picture* captioned for humorous effect *Generally on the Internet, and usually in Impact outline font
- 7. = LOLCAT
- 8. • Single cropped image • Color wheel background • Impact font • Setup on top, punchline on bottom
- 10. So what do Advice Memes and TV Sitcom Characters have in common?
- 11. TROPES “Devices and conventions that content creators can reasonably rely on as being present in the audience members' minds and expectations”* (Not clichés, closer to stereotypes) *According to TVTropes.com
- 13. Foul Bachelor Frog =
- 17. Socially Awkward Penguin =
- 20. Philosoraptor
- 21. Philosoraptor =
- 23. Philosoraptor
- 24. Courage Wolf
- 25. Courage Wolf =
- 27. Courage Wolf
- 28. Other Examples = =
- 29. Other Examples = =
- 30. So...
- 31. TL;DR The extreme nature of community practices on /b/ can obscure the underlying role these behaviours play to the casual observer. We see our role as partly one of translating these practices into terms familiar to scholars. (Bernstein et al., 2011)
- 32. Thanks!