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Agenda Workshop

Brand Architecture
1. Theory
-Goals

-Mechanics

2. Examples
-DSM

-AH
3. Casestudy
4. The fivestepstoabrand
architecturestrategy
5. Dialogue
-Brand span

-Risk/benefit

-Alphabet

-Disney

2. Examples
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Merkarchitectuur

  • 1. Agenda Workshop
 Brand Architecture 1. Theory -Goals
 -Mechanics
 2. Examples -DSM
 -AH 3. Casestudy 4. The fivestepstoabrand architecturestrategy 5. Dialogue -Brand span
 -Risk/benefit
 -Alphabet
 -Disney
 2. Examples