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Internal branding
-Keyelements ofa successfulprogram
WORK GETS YOU

WORKERS
FUNCTIONALCOGNITIVE:
“Ithinkmyworkis…”
Useful, Easy,Available,Payingthe
bills,Interesting
EMOTIVE:
“Ifeelmyworkis…”Worthwhile,Trusted,Skillful,
Justright,Meaningful,Special,Riveting
BRANDED WORK GETS YOU

PASSIONATEWORKERS
Effective
Efficient
Affective
Internal Branding
-addpassion,atnoextracost
W
ork
for passion
Excellent
O
rganize
Internal branding
-Overview
Managementbybranding
Employeebranding
Meaningfulorganisation
Innovation
through


branding
Change
Empowering
Excellent
Leading
Internal branding
-Overview
Managementbybranding
Employeebranding
Meaningfulorganisation
Innovation
Listening
Managementbybranding
Management by branding
-Branddriven customerfocusaction
Management by branding
-Brand-inspiredStrategicPlanning reinforcing your unique way
Management by branding
-BrandedGoalSetting
Management by branding
- Meetingkitsfacilitatingbetterandbrand goalsfocussed meetings
Management by
branding
-Meetingkitsfacilitating
betterandbrand goals
focussedmeetings
Management by branding
-Brand focussedDecision Making
Management by branding
-Internalcommunications
Change
Empowering
Excellent
Leading
Internal branding
-Overview
Managementbybranding
Employeebranding
Meaningfulorganisation
Innovation
Listening
Employeebranding
Employee branding
-Hire,promoteandfirebearingbrand-fit in mind
Employee branding
-TrainPersonalBrandleadership:
autonomy,responsibility,pro-activity
Employee branding
-NewEmployeerintroduction
andtrainingprograms
reinforcingbranddrivengoals
Employee branding
- Brand-events (culture)
Employee branding
-Performancefeedbackcycle
Change
Empowering
Excellent
Leading
Internal branding
-Overview
Managementbybranding
Employeebranding
Meaningfulorganisation
Innovation
Listening
Meaningfulorganisation
Meaningful organisation
-Office
Meaningful organisation
-Processes
Meaningful organisation
-Structure
Change
Empowering
Excellent
Leading
Internal branding
-Overview
Managementbybranding
Employeebranding
Meaningfulorganisation
Innovation
Listening
Innovation
HIGHvalue bv
KRis@high-value.com
06-47314028
high-value.com

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HIGHvalue - management by branding