The document discusses the merchandise mix of The Body Shop retail store. It defines merchandise mix as the depth and breadth of product assortment carried by a retailer. It then provides a table that lists the merchandise categories, subcategories, quantities, and price ranges for the products available at The Body Shop. The categories include bath and body, skin care, makeup, hair, accessories, and men's products. The Body Shop offers a broad range of over 150 stock keeping units across these categories, with prices ranging from Rs. 225 to Rs. 3300.

1. FASHION
MERCHANDISING
STUDY OF MERCHANDISE MIX & PRICING OF THE RETAIL
STORE---
BRAND(THE BODY SHOP)
SUBMITTED TO
PROF. ADITYA UPADHYAY

3. WHAT IS MERCHANDISE MIX?
Merchandise mix is a depth and breadth assortment of the
products carried by the retailer. It is also called product
assortment.
Breadth Assortment: The variety of product lines offered by
the retailer.
Depth Assortment: the number of each item or particular
style.

4.  The first outlet of the body shop was opened
in brighton in 1976 by Anita Roddick selling
only 25 homemade and hand mixed beauty
products which have been natural and
working to maintain health and beauty.
 Across 150 stores in 50 cities in India
 The outlet which I went to ,was opened in
2011 in the Dainik Bhaskar mall,Bhopal

10. S.NO. MERCHANDISE
CATEGORY
SUBCATEGORY QUANTITY PRICE RANGE
1 BATH AND BODY BODY CLEANSER 6or9 per
type
Rs225-Rs1195
SCRUB 9 per type Rs650-Rs2500
FRAGRANCE 9 per type Rs795-Rs3300
LIP 5 per type Rs275-Rs395
BODY MOISTURISER 9 per type Rs575-Rs3000
SPA &TREATMENT 6 per type Rs650-Rs1100
2 SKIN CARE CLEANSER 9 per type Rs695-Rs1295
TONER 9 per type Rs795-Rs995
EYECREAM 2 per type Rs995-Rs1895
FACEMIST 9 Rs 895
MASK 2 per type Rs1450-Rs2495
SERUM 2 per type Rs1995-Rs2450
CONTINUE.

11. S.NO. MERCHANDISE
CATEGORY
SUBCATEGORY QUANTITY PRICE RANGE
3 MAKE UP LIP 6 per type Rs675-Rs1195
EYES 9 per type Rs650-Rs1995
FACE 9 per type Rs1095-Rs2695
CHEEKS 6 Rs1595
BRONZING 5 per type Rs1195-Rs1995
4 HAIR HAIR STYLING 6 per type Rs650-Rs1100
SHAMPOO 9 per type Rs695-Rs1295
CONDITIONER 9 per type Rs795-Rs995
COMB AND
BRUSHES
9 per type Rs300-Rs1195
5 ACCESSORIES LOAFER 9 Rs 1595
COMB 9per type Rs450-Rs1395
TOWEL 9 RS 795
CONTINUE.

12. S.NO. MERCHANDISE
CATEGORY
SUBCATEGORY QUANTITY PRICE RANGE
6 MENS FACE AND SKIN
CARE
6 per type Rs675-Rs1195
HAIR AND BODY 9 per type Rs695-Rs1295
SHAVING 9per type Rs450-Rs1395

13.  I have learnt the concept of merchandise mix
 I found that The Body Shop’s merchandise
mix has broad and deep assortment.
 This brand supports sustainability as most of
the products are inspired by nature
 It has vast product lines.
 It is high end brand.