Rural development policies have shifted from agriculture and poverty focused to integrated territorial approaches, as seen in Mexico and Brazil. Key shifts include moving from sectoral to cross-sectoral policies linked to territories' social, economic, environmental and cultural dimensions. Participatory planning now involves negotiation and consensus building between governments and social actors at the territorial level.

1. Rural development experiences with a territorial approach Lessons from Mexico and Brazil Antonio Ruiz García OECD 7th Annual Rural Development Conference "Developing rural polices to meet the needs of a changing world” Quebec, Canada, 13-15 October

2. Contents Rural development in Mexico at the OECD Ibero-American Cooperation Program in Territorial Management PROTERRITORIOS Rural development experiences with a territorial approach Challenges and lessons

3. Rural development in Mexico at the OECD Mexico Rural Policy Review, 2006 Territorial vision of poverty and of productive rural policies Mexico’s role in Rural Policy Review of Spain: Similarities in territorial vision, sustainability, concurrence and decentralized management Significance of OECD territorial approach in rural development policies; Relevance of the territorial approach to understanding rural development

4. Intergovernmental initiative and horizontal cooperation among countries: Mexico, Brazil, Spain, Costa Rica, Colombia, Guatemala, El Salvador, Panama, Peru, Bolivia, Chile The program recognizes knowledge and capacity development in territorial management as an international public good The program framework includes: analysis of comparative policies; exchange of experiences in institutional and legislative development; lessons learned in policy evaluation; documenting experiences; and development of human capital for territorial management Ibero-American Cooperation Program in Territorial Management PROTERRITORIOS

5. Rural development experiences with a territorial approach: Mexico and Brazil

6. Economic sectors as % of GDP in Mexico and Brazil

7. Rural & Urban Populations in Mexico and Brazil Urban metropolitan Urban regional Urban local Rural

8. Territorial approach: Brazil Strategy Policy actions Institutional Creation of Ministry for Agrarian Development Creation of Secretary for Territorial Development National Council for Rural Development and Family Agriculture -CONDRAF National Network of Territorial Associations ( Red Nacional de Colegiados Territoriales ) Coordination “ Casa Civil”, President’s Office / Sec. for Territorial Development Target Territories with Identity Citizenship Territories : 160 territories with nearly 3000 municipalities Multilevel management Agreements on territorial management with the States’ Governments Priorities Strengthening organizations and rural networks Social management of territory (public - private and national – regional alliances ) Public policies linkages Boost the Economy

9. Territorial approach: Brazil Strategy Policy actions Territorial demarcation Supramunicipal units(15 municipalities on average) Territorial consensus to define limits according to criteria of identity Social management Social Organization Participatory strategic territorial planning Strategic territorial projects Social accountability Articulation Ministerial commitments for investment at territorial level Investment level US$13.7 billion for 160 Citizenship Territories in 2009

10. Territorial approach: Mexico Strategy Policy actions Institutional Law on Sustainable Rural Development (LDRS) Inter-Ministerial Commission Special Concurrent Programme (PEC) Systems and Services National Network of Councils for Sustainable Rural Development Coordination Inter-Ministerial Commission / Rural Development. Undersecretary Target Rural municipalities: more than 2000 covered in 2009 Multilevel management Agreements on territorial management with the States’ Governments Priorities Institutional: strengthening local, regional, social organizations Productive: diversification, integration, inclusion Social: poverty, rights, services Integral: environment, infrastructure

11. Territorial approach: Mexico Strategy Policy actions Social management Rural Organization Participatory strategic territorial planning Strategic territorial projects Social accountability Articulation Special Concurrent Programme (PEC) Investment level US$18.1 billion at national level in 2009

12. Concurrent Investments for Rural Develoment

13. From: Rural development policies geared at agriculture and vulnerable groups To: Development policies for rural areas from an integrated perspective focusing on the multiple dimensions of territories (social, economic, natural and human) 10 lessons and challenges 1. Policy focus

14. From: Policies centered on production targets and on attention to poverty in rural areas To: Productive and social policies interlinked with other public affairs dimensions of governance, environment and culture 10 lessons and challenges 2. Policy vision

15. From: A definition of rural based on size of population and agriculture as main economic activity To: A definition of integrated spaces, recognizing rural-urban linkages, defined by territorial typologies (municipalities in Mexico, Territories of Citizenship in Brazil) and population density criteria 10 lessons and challenges 3. Definition of rurality

16. From: Expanded agriculture and agri-food chains To: An economy of diversified productive clusters and recognition of the importance of non-farm activities for economic diversification 10 lessons and challenges 4. Productive economic emphasis

17. From: Sectoral policies of economic and social nature To: The articulation of policies across sectors and territorial land administration 10 lessons and challenges 5. Policy Type

18. From: Competitiveness and generation of private wealth and income redistribution To: Economic efficiency based on territories offering competitive advantage to enterprises, with positive multifunctional outcomes reflected in social benefits 10 lessons and challenges 6. Social objectives

19. From: Agriculture and Rural Development Ministries To: Complex inter-ministerial structures, coordination and cross-sector linkages, supra-ministerial bodies and coordination between Federal and State (Province) governments 10 lessons and challenges 7. Institutions responsible for rural development

20. From: Recognition and participation in policy and project management To: Negotiation and consensus-building for strategies and investments, improving their legitimacy with progress in participatory planning models 10 lessons and challenges 8. Role of social actors

21. From: The financing of productive projects, private transfers and semi-public or public goods To: The funding of strategic territorial projects incorporating multiple sectoral components and territorial public goods 10 lessons and challenges 9. Public investment emphasis

22. From: Sectoral participatory planning To: Strategic territorial planning through linkages among government and social actors at territorial level in order to establish commitments, agreements and pacts 10 lessons and challenges: 10. Planning model