1. Apa Komponen Sistem Informasi Pemasaran Moderen
2. Apa Catatan Internal yang Bermanfaat
3. Apa yang Dilibatkan dalam Sistem Intelijensi Pemasaran
4. Apa Metode Kunci Untuk Menelusuri dan Mengidentifikasi Peluang dalam Lingkungan Makro
5. Ada Beberapa Perkembangan Lingkungan Makro yang Penting
Gathering information and scanning the environmentAIMS Education
After reading this chapter, people should:
Know the components of a modern marketing information system
Know what are useful internal records
Know what is involved with a marketing intelligence system
Know what are the key methods for tracking and identifying opportunities in the macroenvironment
Know what are some important macroenvironment developments
Gathering information and scanning the environmentAIMS Education
After reading this chapter, people should:
Know the components of a modern marketing information system
Know what are useful internal records
Know what is involved with a marketing intelligence system
Know what are the key methods for tracking and identifying opportunities in the macroenvironment
Know what are some important macroenvironment developments
Melaksanakan Riset Pemasaran dan Meramalkan Permintaannitalulu
1. Apa syarat-syarat riset pemasaran yang baik ?
2. Apa syarat-syarat ukuran yang baik untuk mengukur produktivitas pemasaran?
3. Bagaimana pemasar dapat menilai tingkat pengembalian dari investasi yang mereka tanamkan pada pengeluaran pemasaran?
4. Bagaimana perusahaan dapat mengukur dan meramalkan permintaan secara lebih akurat?
Chapter 3 Gathering Information and Scanning the EnvironmentNishant Agrawal
Gathering Information and Scanning the Environment
Marketing Information System
Internal Records
Marketing Intelligence
Secondary Commercial Data Sources
Collecting Marketing Intelligence on internet
Analyzing the Microenvironment Needs and Trends
Economic Environment
Melaksanakan Riset Pemasaran dan Meramalkan Permintaannitalulu
1. Apa syarat-syarat riset pemasaran yang baik ?
2. Apa syarat-syarat ukuran yang baik untuk mengukur produktivitas pemasaran?
3. Bagaimana pemasar dapat menilai tingkat pengembalian dari investasi yang mereka tanamkan pada pengeluaran pemasaran?
4. Bagaimana perusahaan dapat mengukur dan meramalkan permintaan secara lebih akurat?
Chapter 3 Gathering Information and Scanning the EnvironmentNishant Agrawal
Gathering Information and Scanning the Environment
Marketing Information System
Internal Records
Marketing Intelligence
Secondary Commercial Data Sources
Collecting Marketing Intelligence on internet
Analyzing the Microenvironment Needs and Trends
Economic Environment
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Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
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This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Chapter Questions_1
• What are the components of a modern
marketing information system?
• What are useful internal records?
• What is involved in a marketing
intelligence system?
3-2
3. Chapter Questions_2
• What are the key methods for tracking
and identifying opportunities in the
macroenvironment?
• What are some important
macroenvironment developments?
3-3
4. MIS Probes for Information
• What decisions do you regularly make?
• What information do you need to make these
decisions?
• What information do you regularly get?
• What special studies do you periodically request?
• What information would you want that you are not
getting now?
• What are the four most helpful improvements that
could be made in the present marketing
information system?
3-4
5. Sales
Information
System
3-5
Internal Records
Order-to-Payment
Cycle
Databases,
Warehousing,
Data Mining
Marketing
Intelligence
System
6. Steps to Improve Marketing Intelligence
Train sales force to scan ffoorr nneeww ddeevveellooppmmeennttss
MMoottiivvaattee cchhaannnneell mmeemmbbeerrss ttoo sshhaarree iinntteelllliiggeennccee
3-6
NNeettwwoorrkk eexxtteerrnnaallllyy
UUttiilliizzee aa ccuussttoommeerr aaddvviissoorryy ppaanneell
UUttiilliizzee ggoovveerrnnmmeenntt ddaattaa rreessoouurrcceess
PPuurrcchhaassee iinnffoorrmmaattiioonn
CCoolllleecctt ccuussttoommeerr ffeeeeddbbaacckk oonnlliinnee
7. Table 3.2
Secondary Commercial Data Sources
3-7
Nielsen
MRCA
Information
Resources, Inc.
SAMI/Burke
Simmons
Arbitron
27. 3-27
Marketing Debate
Take a position:
1. Age differences are fundamentally
more important than cohort effects.
2. Cohort effects can dominate age
differences.
28. 3-28
Marketing Discussion
What brands do you feel successfully
speak to you? Effectively target your
age group? Why? Which ones do not?
Editor's Notes
By clicking on the video icon, you can launch a short video clip about Burke’s research process.