This document discusses how memory and the human mind work. It notes that neuroscience is uncertain and that our brains are social. It explains that we remember things we want to share with others and that memory activation is connected to knowledge that can be shared for social purposes. It warns that narratives have power and false stories can be difficult to dislodge, suggesting we create clear information, allow for errors, and design for low effort.

1. Memory and Minds

2. 2 warnings

3. 1
Neuroscience is not
certain

4. 2
Neurotypical persona
&
neuro-spectrum

6. Our brains are social

7. We remember what
we want to share

8. Think about Playgrounds
and Schoolrooms

9. Memory activation is
keyed around
knowledge that is
shareable for social
advantage or
harmonisation

10. Sharing underlies
memory and stories
are how they are
shaped

11. Be careful

12. Narrative is strong

13. It can be difficult to
dislodge false stories

14. Neuroergonomics

15. Narrative has weight

16. 3 useful ideas

17. Create perceivable
information

18. Enable tolerance of
error

19. Design for low effort

20. Alastair
@acuity_design

21. www.sensoryUX.com