The document discusses communicating sustainability and provides tips for companies. It notes that climate scientists are becoming better communicators due to controversy, while some officials ban the term "climate change." The tips recommend using a company's unique channels to make sustainability messaging look easy and create an experience that aligns with consumer values through transparency, humor, and positioning consumers as heroes.

1. The Art & Science of
Communicating
Sustainability
Sustainable Brands Corporate Member Meeting
Las Vegas – 3.10.15

2. “Climate controversy pushing
scientists to become better
communicators”

3. In Florida, officials ban
term 'climate change'

4. Why communicate sustainability?
• Build customer loyalty
• Demonstrate innovation
• Show ROI
• Share progress
• Education/behavior change
• Competitive advantage
• Employee pride
Confidential – Not to be repurposed without Permission

5. Some things to think about
• Use your unique channels
• Make it look (and feel and be) easy
• Let the consumer be the hero
• Align with personal values
• Transparency is today’s currency
• Sexy and funny are still unexpected in this category
• Create an experience
Confidential – Not to be repurposed without Permission

6. Use your Unique Channels

7. Explore new channels

8. Make it look easy

9. Let the consumer be the hero

10. Let the consumer be the hero

11. Align with personal values

12. Transparency is today’s currency

13. Sexy & funny are still unexpected…

14. Create an experience

15. Create an experience

16. A couple of favorites – for all the right
reasons!