The document discusses ICANN's New gTLD Program which proposes to introduce numerous new generic top-level domains (gTLDs) beyond the existing ones (.com, .org, etc.). It provides examples of what new gTLDs could look like, such as www.iPod.apple, www.travel.paris, and discusses the application and evaluation process. It also addresses issues around trademark protection and answers a question on whether an entity should register its brand as a new gTLD.

1. New gTLDs could look like: The ICANN New gTLD Program www.iPod.apple www.travel.paris www.ipr.lawyer presented by SatyajeetMazumdar satyajeetm@gmail.com www.canon.printer

2. The Anatomy of a Domain Name First or Top Level Second Level www.example.com Generic Top-Level Domain (gTLD) .aero .asia .biz .cat .coop .edu .gov .info .int .jobs .mil .mobi .museum .name .net .pro .org .tel .travel

3. The Anatomy of a Domain Name First or Top Level Second Level Third Level www.registry.ernet.in country code Top-Level Domain (ccTLD) Currently there are 273 ccTLDs like .in .us .uk etc.

4. Top Level Domains Top Level Domain (TLD) www.example.com www.registry.ernet.in

5. What the ICANN proposes to do .aero .asia .biz .cat .coop .edu .gov .info .int .jobs .mil .mobi .museum .name .net .pro .org .tel .travel .in .us .uk .fr .ac .an .ao .aw .ca .cc .ch .cw .pk.gt .gu .hk.id .ie .ir .is .it .je .ke .kz .lk .mc .md New gTLD Program Fast Track Program New gTLDs IDN ccTLDs .भारतالجزائر..சிங்கப்பூர் .新加坡 .இந்தியா.香港 .city .brand .generic .region .community

6. New gTLDs could look like: www.iPod.apple www.travel.paris www.ipr.lawyer www.canon.printer

7. The process as of now

8. The process as proposed for new gTLDs

9. Who is eligible to apply?

10. Applicant Review

11. Application Procedure Applications are posted. Comments invited. Application Submission Administrative Completeness Check Transition to Delegation TLD Application System (TAS) Extended Evaluation (on request) String Contention (Resolution or Comm. Eval / Auction) Dispute Res0lution (Independent DRSPs)

12. Kinds of objections

18. An option available for entities which do not have the technical / financial capability of operating a gTLD registry but want a function / business specific domain is to apply for a second-level domain from the owner of a generic gTLD same as the function / business of the entity, e.g., www.reynolds.pens.

20. The introduction of new gTLDs would also add to the ease of use of Internet since an Internet user can merely by looking at the TLD string determine the nature of activity undertaken by the owner of the website or be assured that he has reached the correct website.

21. With regard to the registration fee (USD 1,85,000), the ICANN could prescribe differential registration fees for registration of new gTLDs. Such fee could be based on the average per capita income of a country. Thus, the registration fee could be lower for countries with low per capita incomes thereby promoting greater number of registrations and hence widening the user base of Internet in developing and least developed countries.