This document summarizes Melanie Martinez's website for her new EP "After School". The website uses a theme of a pink school and classroom to match the EP. Key elements include a pop-up ad for the EP, Martinez's name in bubble letters, a scrolling background of the school, and main sections presented on pieces of paper with a handwritten font. The store sells merchandise like pencil cases, and pages include interactive elements like a notebook to sign up for the mailing list. Overall the site immerses visitors in the world of Martinez's "After School" through its playful design.

1. M E L A N I E
M A R T I N E Z
W E B S I T E
S C O P E V I D S

2. M E L A N I E
M A R T I N E Z
• Melanie Martinez is a 25-year-old American singer-
songwriter.
• She has a very unique style.
• She is labeled in the pop, electropop and alternative pop
genre.
• Martinez has 2 studio albums, Cry Baby (2015) and K-12
(2019).

3. A D B A N N E R
• The first thing that pops up when you go on
Melanie Martinez’s website, is a pop-up ad.
• This is to promote her new EP, After
School.
• The cover art appears to be stuck onto a
sheet of writing paper with pink tape.
• There is a big “out now” button underneath.
• Even the x in the top right corner is
matching the theme as it is in a light pink
heart.
• It’s initially clear that her primary target
audience are young females.

4. H O M E PA G E

5. A R T I S T N A M E / L O G O
• In the top centre of the home page, we see the artist’s name.
• This is in a light pink bubble font with hearts used as dots for the ”i”s.
• This font anchors the young, female target audience.
• It looks as if it’s been cut from something else and stuck onto the background, signifying arts and crafts which anchors her ’After School’
EP.

6. B A C K G R O U N D
I M A G E
• The background image is of a large manor house or private
school and the gardens around it.
• When scrolling down the page, a pink school bus drives in from
the left.
• The manor house has K-12 written on it, which was Melanie’s
most recent album.
• Above the manor house, there is also a large pink heart with K-
12 written on it.
• The colours are all pastel which anchors the target audience.

7. S O C I A L M E D I A
• She doesn’t have her social media on the homepage so you have to
press on the Follow button.
• A piece of paper with two taped corners comes on screen with
tearable tabs of paper with each social media on them.
• The social media are: Facebook, Twitter, Instagram, YouTube, Spotify,
Apple Music, Soundcloud and Email.

8. M A I N S E C T I O N S
• Melanie Martinez’s has 6
main sections.
• These are: Enter, Sign
Up, Follow, Store, About
and Tour.
• These are all in a
handwritten font on a
piece of writing paper.
• As there aren’t a lot of
links, it makes it a lot
more user-friendly.

9. E N T E R
• The Enter button takes you to another option page where
we see Melanie in an extreme long shot of the school,
with the pink school bus.
• The options are to watch the film or listen to music, both
in pastel hearts, one pink, one blue.
• If you press ’Watch the Film’, it takes you to a different
page where you can watch the film for free on YouTube
or download it.
• If you press ‘Listen to Music’, it scrolls down where you
can access all her EPs and albums.
• The background is of the gardens.

10. S I G N U P
• When you click on ‘Sign Up’, it provides a pastel pink
school notebook with ’Sign Up’ and “Click Me’ written on it.
• Once you click it, it opens the notebook, where it says
’Email Address’ in a handwritten font above a line.
• Underneath is a ’Submit’, also in a handwritten font over
what appears to be pink crayon.
• This makes it so fun and interactive for a young audience.

11. S T O R E
• When you click the ’Store’ button, it takes you to the gardens again, with a clothing line and pegs holding up the
merchandise.
• Above it says, ”Get Ready for the First Day of School”. This is obviously playing into her new EP.
• If you press the furthest right piece of paper, it takes you to her actual store website.
• She has pencil cases as merchandise, yet again playing into her After School EP.

12. A B O U T
• The About page has the
blue sky background with
a beige card on top.
• On this card, we have a
red boarder, a picture of
Melanie Martinez, her
name and album name
and an about section on
who she is.

13. T O U R
• The Tour page also has this blue sky
background.
• There is a piece of writing paper
which says “Tour” in a handwritten
font.
• Underneath there is a cork board
which has K-12 on the frame.
• Pinned onto the cork board are the
dates and places for her online
concert.
• Of course the paper is pastel pink
and the pastel pink and blue hearts
are back from the ‘Enter’ page.