https://www.authoritas.com/brightonseo/ Mel Carson – BrightonSEO April 2016: Discoverable, Shareable & Memorable: How to Make a Better Impression through Personal Branding

4. A Little Background….

6. “
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11. What is Personal Branding?

12. 1 Be Discoverable
2 Be Sharable
3 Be Memorable

14. Source: Experian Marketing Services

16. The DNA of successful and
enduring digital content has
FOUR main elements:
AUTHENTIC
RELEVANT
ACTIONABLE
USEFUL

17. Buy your domain name and build a
website you own and control.

18. https://blog.photofeeler.com/perfect-photo
Data from Photofeeler.com suggests a professional profile
photo can make a better impression.

19. Add links and
calls to action.
Make it stand
out from
everyone
else's!

20. Balance your social profiles between
professional and personal. Show you
have a personality and a life as well
as your work smarts and wisdom!

21. Mel-Carson-Delightful-Communications.jpg
Mel-Carson-Digital-Marketing-Speaker.jpg

22. Business cards are not dead! Design them clean and uncluttered.
Always have them on you and use them to tell a story as you hand
them over that helps make the interaction memorable.

23. LinkedIn is no longer a job/resume
board. Publish content and
share/update like you would Facebook
but keep it professional!

25. Keep to a communication
cadence as closely as possible.

26. Increase in engagement with, and sharing
of content from your social channels.

27. Increase in mentions of you in and beyond your
industry niche press and digital publications.

28. Increase in placements and requests for you
to speak or participate at conferences and events
in and beyond the your niche.

29. Increase in positive sentiment towards you
internally and externally.