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Social Media for B2B and Banking - Case Study
Social Media for B2B and Banking - Case Study
Independent business owners and consultants
Technology companies
Startups
Education
Enterprise Trucking
Non-profit
Social Media for B2B and Banking - Case Study
Purpose was never likes, shares, or followers
Goal was inbound traffic and business leads. We became free to focus on
connecting with people and building relationships.
With a small budget we had to figure out a way to connect from day one.
No budget for Facebook or Google Ads.
Concerns
No budget for extra stuff: Facebook or Google Ads or apps and
creative.
How do we get through the noise? Everyone is shouting on social
media so how do we stand out?
Do we create Campaigns vs Focus on Ongoing engagement?
● Launch event focused on Toronto's technology community
● Matt Hartley from Financial Post was moderator
● attendees included business owners and technologists
● used this event to launch Blog, Twitter and Facebook
● 65 attendees and a list of local influencers we could
immediately network on social
Social Media for B2B and Banking - Case Study
Social Media for B2B and Banking - Case Study
Social Media for B2B and Banking - Case Study
60% of traffic to webpal.net a result of direct traffic to blog.
● importance of Google Analytics & how people are find you
● stay focused on keyword optimization
Social Media for B2B and Banking - Case Study
Social Media for B2B and Banking - Case Study
@webpaldotnet - prime tool to share, research, and connect with
potential clients and partners
● hashtags such as #Cloud #healthIT, #edutech, and specific
event #hashtags like #hostingcon
● contributed to 15% of traffic to web
● contributed to 20% of conversions
Too Cool For School
Credit Card acquisition and usage
Social Media for B2B and Banking - Case Study
● 8400 people participated in the online campaign
● 118 people shared the campaign on Facebook
● 503 people on Facebook participated
Why social media is integral to businesses?
● Communications
● Insights
● Product development
● Sales and marketing
● Community
● Branding
● Social SEO
Crisis Communications:
● Usually "owned" by PR.
● However, social media ALWAYS inherits crisis because the
channels are always open.
● What's the truth? Own up to the truth and admit mistakes. Then
aim to make things right.
● Royal Bank example of not owning up to it right away.
Social Media for B2B and Banking - Case Study
karim kanji
www.thirdocean.com
karim@thirdocean.com
@karimkanji
416.567.7522

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Social Media for B2B and Banking - Case Study

  • 3. Independent business owners and consultants Technology companies Startups Education Enterprise Trucking Non-profit
  • 5. Purpose was never likes, shares, or followers Goal was inbound traffic and business leads. We became free to focus on connecting with people and building relationships. With a small budget we had to figure out a way to connect from day one. No budget for Facebook or Google Ads.
  • 6. Concerns No budget for extra stuff: Facebook or Google Ads or apps and creative. How do we get through the noise? Everyone is shouting on social media so how do we stand out? Do we create Campaigns vs Focus on Ongoing engagement?
  • 7. ● Launch event focused on Toronto's technology community ● Matt Hartley from Financial Post was moderator ● attendees included business owners and technologists ● used this event to launch Blog, Twitter and Facebook ● 65 attendees and a list of local influencers we could immediately network on social
  • 11. 60% of traffic to webpal.net a result of direct traffic to blog. ● importance of Google Analytics & how people are find you ● stay focused on keyword optimization
  • 14. @webpaldotnet - prime tool to share, research, and connect with potential clients and partners ● hashtags such as #Cloud #healthIT, #edutech, and specific event #hashtags like #hostingcon ● contributed to 15% of traffic to web ● contributed to 20% of conversions
  • 15. Too Cool For School Credit Card acquisition and usage
  • 17. ● 8400 people participated in the online campaign ● 118 people shared the campaign on Facebook ● 503 people on Facebook participated
  • 18. Why social media is integral to businesses? ● Communications ● Insights ● Product development ● Sales and marketing ● Community ● Branding ● Social SEO
  • 19. Crisis Communications: ● Usually "owned" by PR. ● However, social media ALWAYS inherits crisis because the channels are always open. ● What's the truth? Own up to the truth and admit mistakes. Then aim to make things right. ● Royal Bank example of not owning up to it right away.