MSO, Medical Second Opinions, Healthcare, Find top Doctors, Medical Consultations, Online consultations, International Doctors

2. Document Owner Medical SECOND OPINION
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Confidential
122001
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Medical Second Opinion

3. Va lue map – Medi ca l SECOND OPINION.
GAP / Un-served
Need
Promising
Demographics
USD 3.5 B
Addressabl
e Market
MSO –
Healthcare
Market Place
Case
Studies
Investment
Rationale
Go-To-
Market
Me d i c a l S E C O N D O P I N I O N , n e x t b i g t h i n g i n h e a l t h c a r e e C omme r c e .
Imp r o v e s D i s c o v e r y, A c c e s s , Tr a n s p a r e n c y, C o s t E f f e c t i v e n e s s a n d
emp owe r s h e a l t h c a r e c u s t ome r

4. GAP / Under - ser ved Need
GAP / Un-served
Need
Promising
Demographics
USD 3.5 B
Addressabl
e Market
MSO –
Healthcare
Market Place
Case
Studies
Investment
Rationale
Go-To-
Market
• Patient recommended surgery, looks for second opinion, challenge is to identify right doctor
Discovery
• 70% of the healthcare infrastructure & specialists are confined to the top 20 cities of India1 -
ACCESS
• International patient often find it difficult to select right city, right clinician, right hospital &
comparative tariff of shortlisted hospital- Cost effectiveness & empowerment
S o u r c e : 1 P w C , 2 C e n s u s , 3 T R A I , 4 P h y s i c i a n D i g i t a l O u t l o o k 2 0 1 4 s u r v e y ; 5 N S S O D a t a
& M S O A n a l y s i s , 6 E & Y , 7 P W C

5. … c o u p l e d w i t h promi s ing demog raphi c s .
GAP / Un-served
Need
Promising
Demographics
USD 3.5 B
Addressabl
e Market
MSO –
Healthcare
Market Place
Case
Studies
Investment
Rationale
Go-To-
Market
•Young population: 50% of Indian population 25 yrs or less, high experiment & westernization index 2
•Internet Savvy population, 2nd largest internet connected population, expected to be 330 M by
2015, second position after China3
•81% of India population uses mobile, 10% smart phone users.
•Physicians Internet Usage - Physicians from tier I cities are becoming internet savvy, and access it ~
6 hours a day 4
S o u r c e : 1 P w C , 2 C e n s u s , 3 T R A I , 4 P h y s i c i a n D i g i t a l O u t l o o k 2 0 1 4 s u r v e y ; 5 N S S O D a t a
& M S O A n a l y s i s , 6 E & Y , 7 P W C

6. … r e s u l t s i n USD 3.5 B addres sable ma r ket
GAP / Un-served
Need
Promising
Demographics
USD 3.5 B
Addressable
Market
MSO –
Healthcare
Market Place
Case
Studies
Investment
Rationale
Go-To-
Market
•Medical Second opinion itself is USD 1000 M industry,5
•Medical value travel (excluding intra-nation MVT) is USD 2000 M, growing much faster than 20%
CAGR 6
•Mobile health is USD 560 M, expanding both in penetration and acceptance very fast owing to
country demographics 7
S o u r c e : 1 P w C , 2 C e n s u s , 3 T R A I , 4 P h y s i c i a n D i g i t a l O u t l o o k 2 0 1 4 s u r v e y ; 5 N S S O D a t a
& M S O A n a l y s i s , 6 E & Y , 7 P W C

7. … M S O h a s t h e f i r s t mover s advanta ge .
GAP / Un-served
Need
Promising
Demographics
USD 3.5 B
Addressabl
e Market
MSO –
Healthcare
Market Place
Case
Studies
Investment
Rationale
Go-To-
Market
•Aggregates finest clinicians from leading brand hospitals - 250 clinicians are already associated
•Offers Free “My Healthcare Records” that ensures patient stickiness with the platform
•Traction 10,000 registered users, 400 plus hospital associated, 20 corporate contracts singed
that would increase registered user base to 30 Million
•Monthly traffic on site being 30,000 thousand visitors
S o u r c e : 1 P w C , 2 C e n s u s , 3 T R A I , 4 P h y s i c i a n D i g i t a l O u t l o o k 2 0 1 4 s u r v e y ; 5 N S S O D a t a
& M S O A n a l y s i s , 6 E & Y , 7 P W C

8. Ca se - s tudies a c ros s c l ini c i ans , pat ient s and
corporate
GAP / Un-served
Need
Promising
Demographics
USD 3.5 B
Addressabl
e Market
MSO –
Healthcare
Market Place
Case
Studies
Investment
Rationale
Go-To-
Market
•Patients who have availed our services, have seen change in line of treatment and have opted for
specialist from our panel
•First year we added just 40 clinicians, however over last 12 months we have added 210
clinicians, 60 of them are from Thailand and US
•Great acceptance application has seen across corporate we implemented it. Mahindra group
company Bristlecone (300 plus registration from 400 odd employees); 200 Registration form 2
odd employees of Knowlarity
S o u r c e : 1 P w C , 2 C e n s u s , 3 T R A I , 4 P h y s i c i a n D i g i t a l O u t l o o k 2 0 1 4 s u r v e y ; 5 N S S O D a t a
& M S O A n a l y s i s , 6 E & Y , 7 P W C

9. S ca l able and low capi ta l cos t model
GAP / Un-served
Need
Promising
Demographics
USD 3.5 B
Addressabl
e Market
MSO –
Healthcare
Market Place
Case
Studies
Investment
Rationale
Go-To-
Market
•Addressable market for Second Opinion and MVT in India is over $3.5 mm, industry is fragmented
and consolidation is imminent
•Scalable, Low Capital Model: Capex in healthcare creates low return on Capital and low EBIDTA.
Additionally, availability of highly qualified clinicians is a hurdle to scale for current healthcare
institutions. Providing an on-line marketplace by horizontal aggregation of existing clinicians, MSO
overcomes these two hurdles
•E-commerce in India is experiencing explosive growth, On-line healthcare services is expected to be
the next wave. MSO has created the healthcare marketplace and has aggregated top clinicians and
hospitals, giving it a good early mover advantage
S o u r c e : 1 P w C , 2 C e n s u s , 3 T R A I , 4 P h y s i c i a n D i g i t a l O u t l o o k 2 0 1 4 s u r v e y ; 5 N S S O D a t a
& M S O A n a l y s i s , 6 E & Y , 7 P W C

10. Rider s approa ch – B2B
GAP / Un-served
Need
Promising
Demographics
USD 3.5 B
Addressabl
e Market
MSO –
Healthcare
Market Place
Case
Studies
Investment
Rationale
Go-To-
Market
•MSO is B2B Model, group customers such as Insurance, Corporate, Hospitals, Telephone operators &
inter. associates
•Have signed 1 TPA/insurance company (3 of them are in advance discussions), 20 plus corporate and
400 Hospitals, we are holding discussion with 4 countries associates
•Accessed thru Web / Mobile app, Call center & physical MSO connected OPD network – already have 4
centers signed.
S o u r c e : 1 P w C , 2 C e n s u s , 3 T R A I , 4 P h y s i c i a n D i g i t a l O u t l o o k 2 0 1 4 s u r v e y ; 5 N S S O D a t a
& M S O A n a l y s i s , 6 E & Y , 7 P W C

11. … . A c c e s s l e a d i n g c l i n i c i a n s and Heal th Records on
the move any t ime, any where .
Access through web
Physical access
through MSO OPD
Access through
mobile
Carry your Health
Records
Chat with Doctor
Video Calls

12. … . E n g a g e m e n t t h u s f a r & ini t ial t rac t ion
Traction / Successes 2013 (first Year) 2014 (Second year)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Company Incorporation 23
Initial Team Building
Readiness Kit
Application Development Beta
Application Change - New Version
Mobile application
ipho
ne
Andr
oid
Specialist / Clinicians 1 2…. 80 123 160
International Clinicians 70
MSO Connected OPD 1 4
Visitors a month 0 40k 20 K
Corporate Signed 1 22
Registered Users
500
+ 5k 12k 19k
Second Opinion ( Per month) 50 3 15 20
We have built application, mobile platform, powerful list of specialists got good number of corporate,
initial team – need to take it aggressively into the market now.

13. . . e nd of Docume nt
DISCOVERY
ACCESS
EMPOWERMENT
w w w. m e d i c a l s e c o n d o p i n i o n s . c o m

14. Customer
Perspective
N e e d A s s e s s m e n t
U n d e r s e r v e d H e a l t h c a r e M a r k e t
Authentic Hospital Credentialing System
INSURANCE / THIRD PARTY ADMINISTRATOR
Pharmacy / Diagnostics

15. Discovery, Access, Travel & Follow-up care for long distance poses
a big operational challenge…
• Patient identified for surgery such as joint replacement,
organ transplant, cancer, etc always look for second
opinion
• 70% of the healthcare infrastructure & specialists are confined
to the top 20 cities of India. Source: PwC
• Patient who travel for tertiary care to different city, find it
difficult to continue follow-up care with the treating
consultant
Domestic Patient
International Patient
• International patient often find it difficult to select right
city, right clinician, right hospital & comparative tariff of
shortlisted hospital
• Mostly international patients are managed by agents,
who does not offer 360 degree services
In the current scenario, either patient travel to take second opinion or they send reports through a
relative/friend to the city who consult to take second opinion
15
• Post surgical follow-up care becomes a
daunting task for patients residing outside the
country
Discovery
Follow-up care
Travel
Accessibility
Discovery
Follow-up care

16. … s ince i t addres ses cur rent chal lenges to ma ke i t
ea sy, s imple and smooth
S t a r t
Current Model Future Model
Consult
Specialist
Diagnosed
For
Surgery?
Yes No
Takes
Second
Opinion?
Goes for
Surgery
Takes Second
Opinion
Gets Discharge
from Hospital
Follow-up Consultation
Yes
No
S t a r t
Recommended
Surgery
Takes
Second
Opinion?
Undergoes
Surgery
Discharge
Change in
“Line of
Treatment”
C h a l l e n g e s
• L e a d i n g c l i n i c i a n s a r e l o c a t e d i n
e i t h e r m e t r o c i t i e s o r
i n t e r n a t i o n a l l o c a t i o n
• D i s c o v e r y , a c c e s s a n d c o s t i s a
b i g c o n c e r n
• F o l l o w u p c a r e f o r t h e l o n g
d i s t a n c e p a t i e n t
• S e c o n d o p i n i o n i s e x p e n s i v e –
s i n c e i t r e q u i r e s t r a v e l , s t a y ,
w a i t i n g t i m e a n d l o s e o f w a g e s

17. Al so addres ses key chal lenges face by Insurance
company.
S t a r t
1. Approval and Denial Decision in
certain complicated cases
2. Fraud detection
3. SECOND OPINION on Line of
treatment
4. New Customized policy to offer
value add to customers
5. IRDA Justification
Patient
approaches
hospital
Hospitaliz
ation
Required?
Yes
No
In following cases MSO Could have
partnership
Pre-authorizat
ion?
Admission &
treatment
Yes
Final
Approval
Yes
Discharge
Patient
complaint to
IRDA
No No
Case Denial
Approval
File Submitted
for
reimbursement
Yes
Yes
Payment made
to Provider
Payment made
to Patient
S t o p S t o p

18. Coupled with short-supply of skilled healthcare resources.
Availability of Beds
Per ‘000 population
Availability of Doctors
Per ‘000 population
Availability of Nurses
Per ‘000 population
3.8
3.1
3.4
3
2.4
4.2
0.9
INDIA
CHINA
BRAZIL
SINGAPORE
US
UK
AUSTRALIA
2.8
2.8
3
1.7
1.9
1.4
0.6
INDIA
CHINA
BRAZIL
SINGAPORE
US
UK
AUSTRALIA
9.8
10.3
9.5
6.5
5.9
1.4
1.3
INDIA
CHINA
BRAZIL
SINGAPORE
US
UK
AUSTRALIA
S o u r c e : E Y

19. Missing link in the current format of healthcare delivery…
Employer
Perspective
• How do I increase productivity, by decreasing absenteeism
• I need to have a single point contact who could help me with
regular assistance with regards to my employee health
• Could I have my employees health records on a portal, also
someone should help me with analytics on it
• How do I offer competitive edge, health friendly environment
• We always heard that the current insurance only covers 30% of
employees requirement
• While we cover employee, their family is still not covered – could
we have something for them …thereby differentiator for us
• My current insurance covers me and my family only for IPD /
Hospitalization
• Need discounts on OPD across hospitals, pharmacy, home
collection of sample etc…which is my maximum expenditure
• It would be good, if I could have physician on mobile, since I
keep traveling – to ease my family
• Could there be someone who can help me with appointment
booking and selection of right right city, right clinician, right
hospital and comparative tariff of shortlisted hospital
• They lack proper platform to read views of other patients
• How do I take Second Opinion on a physician perspective
Employee
Perspective
Most of the Corporate cover their employees for Hospitalization, which is no longer a differentiation
or value add for employees
…infact challenges of non-cashless and non-coverage of OPD act as major source of employee
dissatisfaction.
CORPORATE PERSPECTIVE

20. … physician need it, insurance companies are ready to
reimburse it
77%
77%
77%
78%
73%
73%
73%
79%
75%
85%
71%
83%
73%
Services physicians would like to offer and payers plan to
reimburse for in the next 3 years
65%
83%
73%
Access ENR remotely
General health data
Remote Patient Monitoring
Drug Adherence
Administrative
comm.
Video
Consultations
Telephone Consultations
Text Based
consultations
Payers plan to reimburse Doctors plan to offer
PWC Methodology for Survey
• For the world scenario, reports & surveys
covered patients, physicians and payers
• A patient survey with over 1,000 respondents—
with a broad distribution of economic
backgrounds, ages, levels of education and
states of health
• A physicians survey with 433 physicians —
public and private sector, urban vs. rural, wide
range of years in experience
• payer survey with 345 respondents — roughly
evenly divided between public and private sector
and 55% are C-suite or above
• 20 in-depth interviews with key experts
• The scorecard is based on the survey of
patients, physicians and payers and scores
from 10 (mature) to 1 (immature)
• Apply scorecard framework about the mHealth
market based on eight dimensions
• Collect and analyze data from doctor/payer
survey, patient survey, expert interviews
• Normalise data on a scale of 1 to 10, with 10
being the most mature
Source: PWC

21. I N D I A N D E M O G R A P H I C
C O M P L I M E N T S I T !

22. India is a young population with very high
experimental index.
Source: India online pages.com
51.6%
Male
1.27 B
POPULATION OF
INDIA AS PER 2014
48.4
Femal
e
0-25 years
50%
• Young population also has Very High Experimental and Westernization
Index as per SEC classification

23. India on Internet
• Indian internet population is 205 million, as of 2013
• Third largest internet population after China and United States, projected to
be the second largest by 2015, with 330-370 million user
2012 2015
CHINA
USA
INDA
source: Comscore 2013 Internet World Stats 2010 IAMAI 2013
CHINA
USA
INDA
480
245
120
583
279
330-370
200 Plus Million users added in just 3 years!

24. India – Internet users distribution
• Mumbai (12M) / Delhi (8.7M) / Hyderabad (7.1M)
137 M
URBAN
source: IAMAI 2013 Indian Express Nov,2013
68 M
Rural
58%
Y-O-Y GROWTH OF
RURAL INTERNET
USER
Top Cities

25. Mobile & Tablets in India
• Almost every one has access to mobile technology
source: IAMAI 2013 Indian Express Nov,2013
10%
Use Smart
Phone
81%
OF INDIA
POPULATION USES
MOBIEL PHONE
9%
Use
Multimedi
a Phone
3%
Use
Tablets

26. Mobile & Tablets in India
S.No Category June July August September October
1 Visiters 4236 6178 10658 12849 20640
2 Unique visitors 2541 3706 6714 7619 13235
3 Pages/Sessions 10.42 11.26 9.43 12.88 11.36
5 Pages View 2418 14941 12944 19005 2454
6
Time Spend
(Secs) 11.26 20.45 18.56 42.1 33.25
7
Domestic
Visitors 3812 5251 9485 11821 14919
8
International
Visitors 424 927 1173 1028 2430
We had a website traffic of 30,000 a month; migration to DOTCOM Domain and
web-framework to give complete experience to customers have cost some
traffic
source: IAMAI 2013 Indian Express Nov,2013

27. Key Growth Driver - mhealth
Mobile health industry in India is expected to reach $0.6 billion by 2017
Top drivers for patients to consider beginning to use or increasing use
of mHealth application/services
46%
43%
32%
28%
25%
Ability to access healthcare providers more conveniently/effectively
Ability to reduce healthcare costs
Ability to take greater control over one’s own health
Ability to obtain information that is difficult or impossible to obtain from other sources
Ability to access better quality health
Source: Economic Intelligence Unit, 2012
• Patients believe that mHealth
offers them easier access to
care and more control over
their own health
Physicians
Patients
Perspective
At present, only27% of Perspective
physicians are encouraging
patients to use mobile health
application
But,59% of physicians & insurers
believe that widespread adoption of
mobile application in the future is
unavoidable
Source: Economic Intelligence Unit mHealth Survey(commissioned by PwC), 2012

28. India is house of all NEW technology savvy CUSTOMER…
FACEBOOK Statistics India (2012)
• TOTAL face book Users: 60,843,200
• Position in the world: 3rd
• Population penetration: 6%
• Penetration of online population: 66%
• User distribution by gender: M:F::74%:26%
• User distribution by Age
• 18-24: 49%
• 25-34: 25%
• 35-44: 10%
• Above 44: 16%
As per Pew Research Center, 80% of Internet users look for health
information online in America
• 66% of Internet users look online for information about a specific
disease
• 56% look online for information about a certain medical
treatment or procedure.
• 44% of Internet users look online for information about doctors.
• 36% users look online for information about hospitals or other
medical facilities.
• 33% of Internet users look online for information related to health
insurance, including private insurance, Medicare or Medicaid.
• 19% of Internet users look online for information about
pregnancy and childbirth
• 16% of Internet users look online for information about medical
test results
Linkedin Statistics: India (2012)
• TOTAL Users: 181,57, 306
• Position in the world: 2rd
• Population penetration: 2%
India is fast catching up with US, which reflects in increasing usage of
Internet in healthcare
• Nearly 40 per cent Indians use Internet for health information
reveals Bupa Health Pulse 2010 survey
• One of the key reasons is high cost of face-to-face consultations with
medical professionals
• Young people (in the age 18-24 and 25-34 bracket) use social media to
find out about health
• 18 per cent of respondents were using social networking sites to
find out about healthcare issues

29. …that reflects in its user base on national and
international web-portals
Company Start Year
Total
Registered
Users (M)
Global Visitors
(M per month)
Source: Company Website, News Coverage's and MSO Analysis
Indian Visitors
Visitors Revenues
1. OLX 2006 - 100 6-8 Million/Mth (2013) -
2. Quikr 2008 - NA 24 Million/Mth -
3. LinkedIn 2003 178.4 25 24 Million (Jan 2014) $1.52 Billion (2013)
4. Facebook 2004 1230 1.11 62.6 Million/Mth $7,872 Million
5. Youtube 2005 NA
6. HealthCare Magic 2008
7. Flipkart 2007 22 NA 5 Million/ Mth $980 Million
8. Snapdeal 2010 20 NA $97 Million (2013)
Initial 3-4 years goes into setting up momentum, operations and initial traffic in big size ecommerce
venture; 4 thru 9 year it reaches its glory

30. USD 3.2 BILLION ADDRESSABLE
M A R K E T

31. Key Trends – Indian Healthcare Industry…
Source: FICCI Healthcare Report – 2008 , Market & Research
Market Size by Spending : 2017
USD 140 billion
15%
CAGR
Market Size by Spending : 2010
USD 55.8 billion
KEY TRENDS: What will define future Healthcare?
1. Strong and growing affluence of Indian middle class
2. Robust Indian economy
3. Life style diseases - Change in disease profile
4. Increasing awareness across healthcare customers
5. Health Insurance – increase dependence of “third party paid”
patients
6. Medical Value Travel & Advance in Medical technology
including mobile technology
What are some Challenges?
1. Identification of best providers and access to them
2. Most of the good providers are located in 4 major cities
3. Acute and growing shortage of skilled manpower
4. Pricing, quality and transparency pressure from credit
companies such as TPA’s / ECHS/ CGHS
5. Huge upfront Capital Investment in the healthcare
facilities with long gestation period leading to limited
financing options
6. Unavailability of reliable information system or data
sources
• Low cost smart Providers (hospital), newer model of
healthcare delivery to come up
• Demanding healthcare customer, need access to clinician
anytime
• Patient portal to manage individual healthcare records,
preventive healthcare
• Stress on continuous improvement – consumer being the
center point
• Providers to penetrate in tier -2 & Tier-3 cities to offer
services at the doorstep
Future Healthcare delivery

32. USD 3.5 Billion market to address, across Second opinion,
MVT & mhealth.
Medical Second Opinion
2 Medical Value Travel
My Health Record
1
3
Market Size - 2014 E
U S D 1 0 0 0 M
+
U S D 2 0 0 0 M
+
U S D 5 6 0 M
=
USD 3 , 5 6 0 M

33. Medical SECOND OPINION, ~ 1.5 times diagnosed cases
• Many diagnosed cases goes unregistered, patient doesn't show up for hospitalization or procedure
Calculations:
• Fourteen diseases contribute to
76% of approximately 3 crore
hospitalized cases
• Febrile illnesses include
malaria, diphtheria etc.;
• Others include disabilities,
skin and oral diseases,
Sexually Transmitted
Diseases etc
• The number of ailments is expected to
increase by 30% in a decade by 2014
and their nature is expected to change
• Each Second Opinion has been
considered at INR 1000 Only.
• = 3,64,00,000 X 1.5 X 1,000
• Number of Second Opinions are ~1.5 times of diagnosed cases
Source: Morbidity, Healthcare and condition of the aged NSSO 60th Round

34. …Medical Value travel alone has been estimated a USD 2 b
industry and is growing 20% CAGR
Market Size by Spending : 2006
USD 350 Million
Market Size by Spending : 2012
USD 2 billion
Very few patient travel from US & UK to India for treatment, however the number is growing.
Source: FICCI Healthcare Report – 2008 , Market & Research

35. …global geographic pockets of international medical value
customers, India has significant share and is growing
8 destination countries cater to more than 2/3rd of global medical tourists
No. of medical tourists in 8 key countries – 3.3 million (5
million globally)
Thailand:
► Key procedures –
Cosmetic surgery,
cosmetic dentistry,
LASIK
Singapore:
► Key procedures –
Comprehensive
health screening,
oncology, joint
replacements,
transplants
Malaysia:
► Key procedures –
Cosmetic surgery,
LASIK, alternative
medicine
Source: Exim bank, International Medical Travel Journal
Jordan:
► Key procedures –
Coronary, kidney,
brain and eye
surgeries
South Africa:
► Key procedures –
Cosmetic and
reconstructive
surgery, dental
surgery, orthopedic
Costa Rica:
► Key procedures –
Dental and cosmetic
surgery
Poland:
► Key procedures –
Cosmetic surgery
and dental
surgeries
India:
► Key procedures –
Cardiac, Joints,
Neuro, Cosmetic
surgery and
dental surgeries

36. … in addition, Mobile Health is going to be a about USD 557
million market in India by 2017.
60%
31%
9%
Agree
Neither agree of
disagree
Disagree
Widespread adoption of mHealth services in my
country is inevitable in the near future
Emerging markets lead the way in mHealth,
followed by the US as the most mature market
6
7.8
6.2
3.8
5.6
7.8
4.8
2.6
5.4
3.4
7.5
6.4
7.4
5.1
7.5 3.6
6.6
7.3
6.1
6.6
6.5
3.4 4.7
7.6
5.1
4.1
6.6
6.3
5.1 8.1
6.2
8.2 6.2
6.5
4.3
6.9
3.8
5.1 4.4 2.4
South Africa India Brazil US Spain China Germany UK Turkey Denmark
Source: PWC

37. H E A LT H C A R E Ma r k e t P l a c e - MS O

38. MSO Positioning
Physical
Centre/Clinic
Tele-
Consultant
Second
Opinion
Book an
Appointment
Medical SECOND OPINION offers aggregation of specialist from India and abroad, can be accesses thru
Web / Mobile application, Physical OPD centers, Tele-consultation and Video Consultation.

39. What’s Unique: Key differentiators
 Platform that aggregates finest clinicians from leading brand hospitals. Have signed up top 5-7
clinicians across specialties – excluding city level Healthcare leaders, these are those clinicians who
matter for medical SECOND OPINION.
 With every clinician we have signed exclusivity contract for three years
 Intuitive platform that uses AMA (American Medical Association) guidelines for doctor-patient
electronic communication, also leverages HIPAA principles for information security
 The Platform offers Free my Healthcare Record that ensures patient stickiness with the platform
 Board of Director and Advisory board is highly connected across industry that increases our ability to
connect to corporate.
 We are leveraging rider approach to maximize our outreach, using network of Telecom and
insurance brokers
 Set up connected OPD in Myanmar, Kenya, Nepal and Bangladesh, we are highly bullish of sourcing
international medical value patients.
 Assured Turn Around time:
 Signed SLA with clinician for 6 hours turn around time, incentive linked model for professional share
 Support from system – system alert with sms on mobile
 Back office (call center) assistance to clinician

40. Panel of 250 plus leading clinicians from India,
Thailand and US…

41. ctnd….
 With every clinician we have signed exclusivity contract for three years, these are top
10 specialist in every specialty

42. Who we are …
Healthcare platform that aggregates finest clinicians to address Second Opinion, Follow-up
care, Medical Value Travel and Corporate Wellness.
• India’s first and most prominent healthcare
interoperability platform for “Medical SECOND OPINION”
• Aggregates finest clinicians from India, US & Thailand into
a single largest network – more than 250 clinicians
• Headquartered in India (Gurgaon), Outreach centers are at
Jaipur, Patna, Jammu, Indore.
• Funded by GAP VC, a Singapore based VC Fund. Strong
and independent advisory board.
• Accreditation by ISO 9001:2008 UASL, UK, American
Medical Association (AMA), HIPAA guidelines for
information security, Member NASSCOM
INDIA
www.me d i c a l s e c o n d o p i n i o n s . c om
SINGAPORE
Our vision is to build the largest and the most trusted healthcare interoperability platform, which can
empower healthcare customers to seek second opinion from the healthcare leaders across the globe

43. … and what we stand for
At Medical Second Opinion, we’re committed
to to build the largest and the most trusted
SECOND OPINION platform that is easy to
access, quick to respond and trust worthy to
rely.
Respect for Client
& team
Customer
Centricity
Valued
Relationships
Measurable and
sustainable
improvement
Market / Industry
insight
Quality Focused Approach

44. Board of Directors
With a professional & experienced management structure in place, the company possess
required ingredients to success
Mr Sachin
Chaudhary
44
 Has more than 10 years of valued global experience across Healthcare Delivery, Management Consulting,
Healthcare IT, and Healthcare Analytics among others, consultant for few global Healthcare Institution such
as The Healthways America-US, Goodroe Healthcare-US, Aetna-US, Fortis Healthcare-INDIA, IVEN, Hamad
Medical Corporation, Qatar, SHEA, Abu Dhabi
 He is an MBA from IIM Calcutta and MBA from Indore University in Hospital Administration
 He was a part of FICCI Healthcare Reports for 2007-2008 and led FICCI Healthcare awards for India
 Has led Multi-Million Consulting Assignments and spearheaded global Healthcare for various large size
Healthcare Organizations across India, USA and GCC countries as a part of Genpact, Ernst & Young, Crisil,
Infosys, Wockhardt Hospital and Apollo Hospitals. He is also a recognized thought leader & has multiple
national & international publications in his name
 He is theManaging Partner in GAP Investments, Singapore
 Has more than 20 years of experience in building Telecommunications/IT/Healthcare businesses
 He has invested and mentored over 15 companies across the US/Europe/Middle East , Asia and India
 He founded Coverage Labs and has played a key role in building a successful global businesses for Harris
Corporations, Ital Cable
 He is an MBA from the University of California, Berkeley and an Electrical Engineering Degree from M.S.
University, Baroda, India and is also a member of Young Presidents Organization
Founder & CEO
Mr Ajoy Khandheria
Co - founder & Mentor

45. Our strong & independent advisory board….
45
Dr Bijoy Khandheria
Mr Ajay.K.Vij
Mr Tajinder Vohra
Mr Arun Sobti
• Dr Bijoy Khandheria is the Head Cardia Sciences at Arora Clinic, US
• Has 22 years of clinical, teaching and research with Mayo Clinic in both Rochester, MN and Scottsdale, AZ, earning recognition in the field of
echocardiography. He has held leadership and service positions with professional societies and sits on the editorial board of several
prestigious cardiology journals
• He is the former President of the American Society of Echo cardiology. He has completed his M.D. from Maharaja Sayajirag University of
Baroda, Residency from Internal Medicine, Hahnemann University Hospital and Fellowship in Cardiovascular Disease from Mayo Clinic
• Mr Ajay Vij is a Co-Founder & CEO of Asian Healthcare Fund, a Healthcare focused PE fund
• He was formerly the CEO of Dabur Pharma ltd which he successfully built up over 13 years in to the world largest specialty oncology groups
• He was instrumental in selling the company to European healthcare major Fresenius for approximately USD $ 360 mn in 2008
• Mr Vij is a member of Young Presidents Organization (YPO)
• Mr Tajinder Vohra is the president & country head for ABB
• Has over 16 yys of experience in Healthcare where he has managed Global Operations in Japan, India, France and USA. He has led service
operation, new product introduction in CT & MRI Diagnostic Equipment & supply chain organizations for General Electric
• $18 bn business of GE. He has lead the healthcare & supply chain business for Genpact, $1.0 bn business process service provider
• Mechanical Engineer from the University of Delhi and two Masters Degrees from Lehigh University and University of Alabama
• Mr Arun Sobti - Arun Sobti & Associates, LLC , Provides consulting services to selective clients on strategy, leadership and technology
• Educational Qualification - Ph.D. Electrical Engineering, M.S. Engg. & B.S. EE
• Senior executive with global business experience in wireless / telecom and Internet/software industries: More than a decade of running small
and medium sized companies ($3B) as a President, CEO and/or Chairman
• Past Experience – Telsima, Movius Interactive, Motorola Inc, ADC Corp, University of Kansas, Center for Research, Inc. etc

46. Key Services.

47. Access thru Mobile Application, Web application.
Access through web
Physical access
through MSO OPD
Access through
mobile
Carry your Health
Records
Chat with Doctor
Video Calls

48. …highly attractive space, Medical SECOND OPINION
C O N S U L T I N G M D
R A I S E S $ 1 0 M I N
F U N D I N G F R O M
V E N R O C K
http://www.finsmes.com/2013/05/consultin
gmd-raises-10m-funding-venrock.html
Venture funded healthcare startup
Medical SECOND OPINION
launches its web portal
http://yourstory.in/2013/07/venture-funded-
healthcare-startup-medical-second-opinion-
launches-its-web-portal/

50. Already signed 20 plus corporate, 400 plus
hospitals and taking to insurance co
GTM
B-2-B
Expansion
Model
Medical SECOND OPINION shall expand its user base by signing up businesses such as
Corporate, Hospital, Insurance, International associates and telephone operators
S.NO Category Currently Singed
Up
Next 365
days
by 2016 By 2018
1 Corporate 22 100 250 300
2 Hospital 408 600 1000 2000
3 Insurance / TPA / Broker 1 8 14 20
4 Telephone Operator 0 2 10 16
5 International Associates 0 4 20 40
Number above also shows international associations

51. K e y N u m b e r s

52. Projected revenues indicators
52
Projected Revenues (Rs mn)
1,600
1,400
1,200
1,000
800
600
400
200
Projected Revenues Breakup (Rs mn)
Intuitive set of features & growth plans in pipeline…
Expanding the pool of Specialists
• Medical Second Opinion plans to expand the specialist base across
geographies to meet the growing demand
International Presence
• Medical Second Opinion is in various stages of discussions for
launch of OPD centers in the neighboring countries enabling it to
target International customers for online second opinion as well as
follow up care
Mobile Application
• Mobile Application that is compatible with ios, android &
blackberry is under development stage & is expected to be
launched in near future
Tie up with Insurance Companies
• Medical Second Opinion has tied with Emeditek & is in various
levels of discussion for tie up with insurance companies namely
Universal Shampoo, Apollo Munich, Max Bupa, Paramount, Vipul &
MediAssist
Video Consultations
• In order to provide face to face communication & improve doctor
patient relationship, Medical Second Opinion will launch video
consultation services on the platform
12 105
288
720
1,408
-71%
-25%
5%
37%
49%
-72%
-26%
2%
25%
34%
60%
40%
20%
0%
-20%
-40%
-60%
-80%
-
2015 2016 2017 2018 2019
Revenue EBIDTA(%) PAT(%)
22% 27%
56%
83% 86%
78% 73%
44%
17% 14%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2015 2016 2017 2018 2019
Second opinion Consultation Revenue from Healthcard

53. Investment Rationale
Only company in India to offer specialized second opinion, the space provides a huge
growth potential & MSO is well poised to capitalize on this opportunity…
Specialists from
Leading
Hospitals
 MSO has signed exclusivity contract for three years with an assembly of leading clinicians across the
country, enabling it to distinguish itself from its competitors
Management
well connected
in the Industry
 Given the past experience of the management & the industry connections developed over the years,
MSO is in a position to reach several doctors, hospitals & corporate
Scalable Hybrid
Model
 Leverages mixed model of physical OPD centers and online platform
 Given the relationship in the healthcare industry MSO is able to source physical infrastructure at
zero cost
Industry
Opportunity
 Increasing number of people look for healthcare solutions online
 Indian healthcare sector is growing at a 15% CAGR & expected to touch $158.2 bn by 2017
 mhealth industry in India is expected to reach $0.6 billion by 2017…
 MSO is a part of a rapidly growing online healthcare industry, unaffected by the cyclical downturns

54. Case Studies – Patients POV
A Sr. Business Executive working with one of the leading Technology Company in Noida was suffering from
Neuro disorder for the past 2 years. Though he visited more than 20 clinicians, his problem was not solved as
per desire, leaving him completely unconvinced.
Subsequently, the patient connected with Medical Second Opinion, in order to take Second Opinion from the best Neuro
Surgeon in Mumbai and Chennai; this resulted in
• A tele communication with the Doctors initially
• Face to face meeting with the Doctors
• Finally visited the doctors in Mumbai and Chennai
The patient can be contacted for further details and any discussion
A Patient in Ghaziabad was suffering from Gastro issues and got connected with Medical Second Opinion as doctors in
Delhi/NCR were unable to convince him completely.
He took Second Opinion from the leading Gastro & Liver Team in Apollo, Chennai, Medanta, Delhi and Gangaram Hospital,
Delhi.
• The patient is undergoing a treatment from the Doctor in Delhi
• Also, taking Second Opinion for his father for Cardiac reasons and
• For brother for Spine issues.
The patient can be contacted for further details and any discussion

55. Mobile & Tablets in India
S.No Category June July August September October
1 Visiters 4236 6178 10658 12849 20640
2 Unique visitors 2541 3706 6714 7619 13235
3 Pages/Sessions 10.42 11.26 9.43 12.88 11.36
5 Pages View 2418 14941 12944 19005 2454
6
Time Spend
(Secs) 11.26 20.45 18.56 42.1 33.25
7
Domestic
Visitors 3812 5251 9485 11821 14919
8
International
Visitors 424 927 1173 1028 2430
We had a website traffic of 30,000 a month; migration to DOTCOM Domain and
web-framework to give complete experience to customers have cost some
traffic
source: IAMAI 2013 Indian Express Nov,2013

56. Sample teaser and launch mail, co-branded & customized
Post-launch
(15 days prior to launch date)
Go Live
(day of
launch)
Build excitement & awareness Support for maximum registrations
Emphasis is on
increasing Usage by
Service & value
demonstration:
• Doctor Speaks
• Health checkups
• Health reports
Pre-launch
(15 days prior to launch date)
Coupled with Help, Video file, Power user creation, FAQ and onsite support team

57. Is Healthcare NEXT on ecommerce & consolidation?
Highest level
Ticket Size
Risk in product /
service selection
Ease of use
Possibility of
Error
Second Opinion /
Retail Taxi High
Healthcare
Low
Other industry attributes that favors healthcare are discovery, access and availability
of right specialties, travel cost & control / knowledge about diseases

58. Perspective of Retail industry…
Retail
Stores
Mega /
Multi-brand
Store
ETailing
Time
Business Value
USD 7 B
Flipcart
USD 2.33 B
Snapdeal
USD 1.36 B
Amazon.in
• While there is higher risk of product fitment in certain
categories and ticket size being medium, people leverage
etailing portals

59. …have happened in taxi / cab service
Highly
fragmented
Ola & Uber
Consolidation
(mega &
Meru)
Cab
Time
Business Value
USD
Ola
USD
Uber
USD
Meru
• High on “Ease of use” and low on risk and ticket size gave
a boost thru ecommerce
• Consolidation and professional / trust worthy services,
changed the equation of business

60. Digital Health Market place is the need of an hour.
• Consolidation and professional approach to “Second Opinion” is the
need of an hour, owing to poor access and discovery of leading
specialist
• Current format of second opinion requires patient to travel, which adds
to unnecessary expenses.
USD
Doc Suggest
USD
Practo
INR 100 Cr
Healthcare Magic

61. Digital Health Market place is the need of an hour.
Market Size of SECOND OPINION & Medical VALUE TRAVEL Projected @ 20% annual growth
2014 2015 2016 2017 2018
Second Opinion
1.0 1.2 1.4 1.7 2.1
MVT
2.0 2.4 2.9 3.5 4.1
Total Size
3.0 3.6 4.3 5.2 6.2
With 10% Market share:
With 20% Market share:
With 30% Market share:
With 50% Market share:
5th year Revenues
USD 0.6 B
USD 1.2 B
USD 1.9 B
USD 3.1 B