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@2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 1@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
Biggest Takeaways for your Practice
@2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 2@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
Top 6 Takeaways for You
1. Rebranding
2. Responsive search ads
3. Local campaigns
4. YouTube Ads
5. Mobile Page Speed
6. Smart Campaigns
Agenda
@2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 3@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
1. Rebranding
Solution
• Search
• Display
• Map
• Video
• In-app
@2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 4@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
2. Responsive Search Ads
Solution
• No A/B Testing
• Add 3 ads per ad group
• Automatic ad rotation
@2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 5@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
3. Local Campaigns
Solution
• 10X increase in #searches involving “near me”
• Aim for ads to drive foot traffic to businesses
• Uses creatives & location extensions to show ads
• Machine learning and automated delivery across properties
@2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 6@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
4. YouTube Ads
Solution
• More than billion hours of video/day is watched on YouTube
• 91% of smartphone users buy or plan to buy after watching video
• TrueView for Reach
• TrueView for Action
• Maximize Lift Bidding
LEAD ADS ??!!
@2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 7@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
5. Mobile Page Speed
Solution
• Page loading speed on mobile
impacts ad ranking
@2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 8@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
6. Smart Campaigns
Solution
• Simple setup & maintenance (similar to Adwords Express)
• No website? Use auto-optimized landing pages built from ads

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Medical hi5 takeaways from google event

  • 1. @2016 SocialHi5, Inc. All Rights Reserved www.socialhi5.com info@socialhi5.com (408) 462-0445 1@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com Biggest Takeaways for your Practice
  • 2. @2016 SocialHi5, Inc. All Rights Reserved www.socialhi5.com info@socialhi5.com (408) 462-0445 2@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com Top 6 Takeaways for You 1. Rebranding 2. Responsive search ads 3. Local campaigns 4. YouTube Ads 5. Mobile Page Speed 6. Smart Campaigns Agenda
  • 3. @2016 SocialHi5, Inc. All Rights Reserved www.socialhi5.com info@socialhi5.com (408) 462-0445 3@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com 1. Rebranding Solution • Search • Display • Map • Video • In-app
  • 4. @2016 SocialHi5, Inc. All Rights Reserved www.socialhi5.com info@socialhi5.com (408) 462-0445 4@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com 2. Responsive Search Ads Solution • No A/B Testing • Add 3 ads per ad group • Automatic ad rotation
  • 5. @2016 SocialHi5, Inc. All Rights Reserved www.socialhi5.com info@socialhi5.com (408) 462-0445 5@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com 3. Local Campaigns Solution • 10X increase in #searches involving “near me” • Aim for ads to drive foot traffic to businesses • Uses creatives & location extensions to show ads • Machine learning and automated delivery across properties
  • 6. @2016 SocialHi5, Inc. All Rights Reserved www.socialhi5.com info@socialhi5.com (408) 462-0445 6@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com 4. YouTube Ads Solution • More than billion hours of video/day is watched on YouTube • 91% of smartphone users buy or plan to buy after watching video • TrueView for Reach • TrueView for Action • Maximize Lift Bidding LEAD ADS ??!!
  • 7. @2016 SocialHi5, Inc. All Rights Reserved www.socialhi5.com info@socialhi5.com (408) 462-0445 7@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com 5. Mobile Page Speed Solution • Page loading speed on mobile impacts ad ranking
  • 8. @2016 SocialHi5, Inc. All Rights Reserved www.socialhi5.com info@socialhi5.com (408) 462-0445 8@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com 6. Smart Campaigns Solution • Simple setup & maintenance (similar to Adwords Express) • No website? Use auto-optimized landing pages built from ads