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info@socialhi5.com
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Biggest Takeaways for your Practice
2. @2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 2@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
Top 6 Takeaways for You
1. Rebranding
2. Responsive search ads
3. Local campaigns
4. YouTube Ads
5. Mobile Page Speed
6. Smart Campaigns
Agenda
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www.socialhi5.com
info@socialhi5.com
(408) 462-0445 3@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
1. Rebranding
Solution
• Search
• Display
• Map
• Video
• In-app
4. @2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 4@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
2. Responsive Search Ads
Solution
• No A/B Testing
• Add 3 ads per ad group
• Automatic ad rotation
5. @2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 5@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
3. Local Campaigns
Solution
• 10X increase in #searches involving “near me”
• Aim for ads to drive foot traffic to businesses
• Uses creatives & location extensions to show ads
• Machine learning and automated delivery across properties
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www.socialhi5.com
info@socialhi5.com
(408) 462-0445 6@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
4. YouTube Ads
Solution
• More than billion hours of video/day is watched on YouTube
• 91% of smartphone users buy or plan to buy after watching video
• TrueView for Reach
• TrueView for Action
• Maximize Lift Bidding
LEAD ADS ??!!
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www.socialhi5.com
info@socialhi5.com
(408) 462-0445 7@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
5. Mobile Page Speed
Solution
• Page loading speed on mobile
impacts ad ranking
8. @2016 SocialHi5, Inc. All Rights Reserved
www.socialhi5.com
info@socialhi5.com
(408) 462-0445 8@2018 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.dentalhi5.com
6. Smart Campaigns
Solution
• Simple setup & maintenance (similar to Adwords Express)
• No website? Use auto-optimized landing pages built from ads