Smm for dentists

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(408) 462-0445 1@2016 SocialHi5, Inc. All Rights Reserved (408) 462-0445 www.socialhi5.com
SOCIAL MEDIA MARKETING
FOR DENTISTRY
Nov 2016

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Agenda
• Goals
• Why Online/Social Media?
• How People choose Dentists
• Social Media Must-Haves
• Social Media Advertising
• Case Study
Agenda

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Goals – As a Dentist
• Be knowledgeable
• Be known
• Be accessible
• Be involved
• Be different
• Be profitable
“Grow your Practice in a Digital World”
Goals

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Agenda
• Goals
• Case Study
Agenda

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1B+1B+1B+1B+1B+1B+1B+
Proprietary + Confidential
1B+ Google users
Reach millions of people, across their
entire day

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Over 100 billionsearches per month
… and 15%of daily queries we’ve never seen before!

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Source: Think With Google 2014
of all US internet users
are reached through
Google
95%
YouTube had more reach
than cable TV amongst
18-34 year olds
187 Million
monthly
visitors
3+ searches a day
Largest display network in
the US reaching 94% of
population monthly
1 Billion users
world’s most popular email
service
Google has major reach
across the United States

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times per day that the average
consumer checks their phone150+
would never leave home without
their digital devices83%
We’re in the midst of a massive shift in
consumer behavior

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We don’t go online. We live online. Life Online is Lived in
Micro-Moments.

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Google internal data, Global, March 2016.

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Proprietary + ConfidentialProprietary + Confidential
Google Internal Data, for 10 countries including the US and Japan, April 2015.
Over half of those searches
happen on mobile.

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(408) 462-0445
Source: Lorem ipsum dolor sit amet, consectetur adipiscing elit. Duis non erat sem

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Micro−Moments
How to Win

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I-WANT-
TO-GO
I-WANT-
TO-BUY
I-WANT-
TO-DO
I-WANT-
TO-KNOW

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Yesterday: A simple approach to
reaching audiences

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2,422 Minutes/Week 1,911 Minutes/Week
Source: Emarketer Time Spent Comparative Estimates
Google Confidential and Proprietary
You need to capture consumer’s attention across devices
+16%
Time spent
with digital is
growing
-2.5%
Time spent
with TV is not

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As the world becomes increasingly
mobile, many digital marketers
seek to reach mobile audiences in
real-time with relevant messaging
that drives results they can
measure.
A marketer’s challenge

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8:00am
I want-to-know
1B+ people turn to
Google each day to
find better answers
3:00pm
I want-to-watch
8:00pm
I want-to-buy
10:00am
I want-to-find
Across 1 million apps and
2 million publisher sites
6:00pm
I want-to-share
10:00pm
I want-to-play

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Google helps
you find the
right people
PURCHASE INTENT
Find relevant users who are in-
market to buy your product or
service.
Resonate with the
audience that matters
at no additional cost!
DEMOGRAPHICS
PASSION
Connect with engaged audiences
based on a holistic view of their
behaviors and affinities.
PERSONALIZATION
Use your own data to reach
audiences that will build your
business.

www.socialhi5.com
info@socialhi5.com
Connect with engaged
audiences based on a
detailed picture of their
behaviors & affinities
● Affinity Audiences
● Custom Affinity
Audiences
PASSION
“Custom affinity audiences has
allowed us to broaden Madden’s
reach with tailored real-time
content while maintaining strong
engagement.”
-Alexis Cox, Senior Product Manager, Electronic
Arts
Watch VIDEO here
On average, campaigns using
custom affinity see a 366% lift in
Brand Interest and 42% lift in Brand
Awareness
Source: Google internal data

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Find people who are
actively researching and
intending to buy the
products or services
you offer
● In-market Audiences
PURCHASE
INTENT
In-market audiences on YouTube
delivered:
51% reduction in CPA
15.4%lift in brand consideration
14.8%lift in ad recall
for leading auto insurance company

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Use your own first-party
data to target current
customers or reach a
new audience of highly
qualified prospects
● Similar Audiences
● Customer Match
● Remarketing
PERSONALIZATION
light customers:
build brand
loyalty
loyal customers:
cross-sell
and upsell
new prospects:
drive awareness
& consideration

www.socialhi5.com
info@socialhi5.com
Google helps
you find the
right people
PURCHASE INTENT
Find relevant users who are in-
market to buy your product or
service.
Resonate with the
audience that matters
at no additional cost!
DEMOGRAPHICS
PASSION
Connect with engaged audiences
based on a holistic view of their
behaviors and affinities.
PERSONALIZATION
Use your own data to reach
audiences that will build your
business.

www.socialhi5.com
info@socialhi5.com
Social Media Marketing is Relationship Marketing
Audit

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Social Media – Powerful Platform
Beyond Search
Dentistry Social Media
Fix teeth Strengthen 1:1 connections
Greater perceived value
Comfort
Health
Appearance
Confidence
Trust

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Agenda
• Goals
• Case Study
Agenda

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Perception difference!
Beyond Search
Your’s
Patient’s

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Agenda
• Goals
• Case Study
Agenda

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1. In-Practice
Social Media Must-Haves
Patients walk in the door twice-a-year. Are you leveraging it?

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1. In-Practice – Social Signs

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1. In-Practice

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2. Participation
People don’t care how much you know, until they know how much you care
• Patient of the month
• Smile Contest
• Raffles
• Birthday wishes to patients
• Question of the day
• Post pictures of patients in office

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2. Participation

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3. Content
Engaging Posts – not sales driven
• Elevate top-of-the-mind awareness
• Boost Share-ability
• Educate
• Highlight Practice Culture
• Strengthen 1-1 connections
• Differentiate your practice
• Add fun
• Demonstrate passion to help
• Keep people up-to-date
• Highlight community events

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3. Content

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4. Review – Online Reputation

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5. Persistence & Patience
• 82% of FB pages have < 100 likes
• Only 2% have > 500 likes
• Respond when people like/share/comment
• Never purchase fans or followers

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Agenda
• Goals
• Case Study
Agenda

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Social Media Advertising – An essential component
Social Media Advertising

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Facebook Advertising slots

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1. Facebook Advertising – Sample ads

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Facebook Advertising

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1. Facebook Advertising - Targeting
➢ 234,240 : Facebook users living nearby your dental offices
➢ 156,000 : Affluent Facebook users living nearby of ages 45 – 65
➢ 101,320 : Facebook users who are fashionable (for cosmetic dentistry)
➢ 121,400 : Facebook users likely to be interested in dental implants
➢ 78,700 : Facebook users living nearby interested in dental hygiene/health
➢ 1,140 : Facebook users who have recently moved nearby your office
➢ Past leads/customers by email database
➢ Friends of fans for word of mouth marketing
➢ Look-alike audience – Technology

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YouTube Advertising
❖ Ideal for Branding
❖ Cost-effective

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Retargeting

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ROI Tracking – Online Leads
ROI
http://www.socialhi5.com/report

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ROI Tracking – Phone calls
http://calls.socialhi5.com/

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Agenda
• Goals
• Case Study
Agenda

Smm for dentists

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