The document compares a normal private practice business model run by doctors to Medica's business model. A normal private practice has high running costs, limited growth potential since it relies on finding trusted relatives to expand, and lacks branding, training, and technology capabilities. Medica's business model franchises healthcare clinics and offers doctors commission-based work instead of employment. It allows centralized patient records, standardized services across locations, and lower staffing costs. The model offers financing options to help doctors become franchise owners.

1. Why business
model is better than the
normal private practice
S
business model?

2. What Is a Normal Private
Practice Model?
S Mostly run by doctors not businessman
S Invest in office (Space, Interiors & basic equipment)
S Hire additional doctors to retain more patients
S Open another branch only if a relative or very trustworthy
person is available.

3. Typical Investment in Doctor Office
S Minimum 500 sq ft office
S Overhead of running an office
S Doctors & employees payroll
S Other expenses, like hiring a pr/marketing firm

4. Doctor Oriented Approach
S In normal doctor practice, the main focus is just to handle
patients, but not focus on building future of a company
S No long term vision
S No training available on how to increase business
S Less technological capable
S Each office tries to create own brand

5. High Running Cost of Typical Practice
S If the business grown, you have to keep more employees
(doctors) which are hard to find
S By keeping more people on payroll, you are adding cost in your
business
S More employees, More Management, More Time, More Cost
S A doctor tries to keep known friends & relatives
S It is difficult to get relatives who can be successful doctors

6. Typical Private Practice Growth
S You Need a:
S Trustworthy person
S In the city in which you want to open a branch
S Who is willing to start a private practice
S Wants to work under you

7. Why Normal Doctors Are Not
Successful Businessman
S No viability for branding, training or technology
S It is difficult for individual to expand the business
S Volume of business stays limited due to capacity
constraints
S Usually no website & software to keep clients data

8. About .
S Pakistan 1st clinical franchise
S Clean & technology driven set-ups
S Easily manage large flow of patients
S Each clinic will be backed by full scale hospital
S Revolutionary private practice model
S Turning doctors into health-care business owners
S No medical experience required to own a franchise

9. Unique Business Model
Medica business model is not limited to just one field of
health-care, but rather covers all major health care fields.
S At Medica everyone wins – doctors get maximum
commission.
S Doctor has more satisfaction and motivation to work
harder
S More departments, patient, sales, profit
S Everyone work as entrepreneur
S Less doctor monitoring required

10. Franchise Set-up Model
Medica Offers Three Different Business Models For It’s Franchisee. So
you can be in business for yourself, but not by yourself.
S Clinic
S General M.O, Dental, Therapy, & Pediatric Care
(Optional OPG & Extra Dental Unit)
S Clinic Plus
S Clinic +, OBGYN, Radiology (OPG, X-ray, Ultra Sound), Lab Services
(Optional Pharmacy & Extra Dental Unit)
S Mini Hospital
S Clinic Plus, O.T, ICU, CCU, Wards + Private Room(s) & Real-Estate.

11. Private Practice Model For Doctors
Medica prefers not to employ doctors on payroll, but rather
have them work together with the franchisee on commission
bases for mutual benefits.
Here is how our Private Practice Model works:
Patient Fee 100%
Doctor Commission 25 to 60%
Franchise Owner 70 to 35%
Medica Corporate 5%

12. Doctors Benefits
S Up-to 60% Share
S Flexible Schedule
S Multiple Locations
S Brand Name Recognition
S Modern State-of-the-art set-ups
S Professional Webpage, Email & Marketing

13. Patients Benefits
S Centralized Medical Records
S (a Patient can get a lab test done from one location and consult a doctor at another location)
S Specified Services at all Medica Locations
S (Like any franchise, a patient will know what services Medica provides)
S Comparative Fee Structure
S (Patient will rest assure that they will be charged accordingly and not be overcharged)
S Identical Franchise Set-up
S (All of Medica set-up’s will be identical to one another, same colors, furniture, computers &
comparatively equivalent medical equipment will be utilized at all it’s set-up’s)

14. Franchisee Benefits
Medica health care is a franchise opportunity like no other – a
profitable, enjoyable business that delivers real value to your
community.
S Low manpower costs
S Recession proof business
S Increased Name Recognition
S Build your franchise & pass it down to the next
generation.

15. Investment Opportunity
Excellent opportunity for investors &
physicians seeking to have their own proven
business
Investor Options
Min. buy-in 33% of Franchise
Cost
NO Management Required
Shared Profit & Loss
NO Franchisee Fee
Franchisee Owner Options
100% Franchise Ownership
Full Control of Management
Interest Free Financing
Available
Low 5% Franchisee Fee

16. Available Location For Franchise
Medica has identified 144 locations Pakistan to expand starting
with the following in 2015.
City Locations Approved Type Of Set-up Approved
Islamabad Blue Area, E, F & G Sector 2 Mini Hospitals & 3 Clinic +
Rawalpindi Satellite Town, Westridge, Cantt 4 Clinics or Clinics+

17. S
Own Pakistan 1st
Clinical Franchise

18. Financial Facts
Setup-up cost
Break even point
Max capacity of each location
Max potential of each location

19. Cost of Franchise
 Clinic
 General M.O, Dental, Therapy, & Pediatric Care
(Limited Offer) Starting $$
 Clinic Plus
 Clinic +, OBGYN, Radiology (OPG, X-ray, Ultra Sound), Lab Services
(Limited Offer) Starting at $$$
 Mini Hospital
 Clinic Plus, O.T, ICU, CCU, Wards + Private Room(s) & Real-Estate.
(Limited Offer) Starting at $$$$$

20. Monthly Breakeven Point
Income
One Patient Per Department, Per Day (26 Days)
Departments Avg. Patient
Fee
Monthly
Gross Income
Doctor Share Franchise
Fee
Gross Profit
Dental (25%) 6,500 169,000 42,250 8,450 118,300
General Care 750 19,500 11,700 975 6,825
Peads 1,000 26,000 15,600 1,300 9,100
OBGYN 1,500 39,000 23,400 1,950 13,650
Therapy 1,500 3,900 23,400 1,950 13,650
Radiology 1,000 26,000 1,300 24,700
Lab 700 18,200 9,100 910 8,190
TOTAL Rs.12,950 Rs.336,700 Rs.125,450 Rs.16,835 Rs.194,415

21. Monthly Breakeven Point
Expenses
Income Rs. 194,415.00
Rent Rs.70,000.00
Dentist Pay Rs.50,000.00
Paychecks (Receptionist, Assistant & Cleaner) Rs.30,000.00
Material Cost Rs.5,000.00
Utility Bills Rs.30,000.00
Kitchen Rs.5,000.00
Total Expenses Rs.190,000.00

22. Maximum Capacity
Average Patient, Per hour, Per Doctor 4.16
Total Patient Per Hour (All Departments) 20.83
Total Patient Per Department 50
Total Patient Per Day 250
Total Patient Per Month 7500
Total Patient Per Year 90,000

23. Cost of Franchise
 Clinic
 General M.O, Dental, Therapy, & Pediatric Care
(Limited Offer) Starting at Rs. 11,000,000.00
 Clinic Plus
 Clinic +, OBGYN, Radiology (OPG, X-ray, Ultra Sound), Lab Services
(Limited Offer) Starting at Rs. 22,500,000.00
 Mini Hospital
 Clinic Plus, O.T, ICU, CCU, Wards + Private Room(s) & Real-Estate.
(Limited Offer) Starting at Rs. 45,000,000.00

24. Franchise Financing Option
For Doctors
Medica is helping doctors become franchisee owners by finance
their locations at a flexible payment plan of 36 months with first 6
months as grace period.
Financing Terms:
Down Payment 50% (Due at the time of contract signing)
Initial Payment 25% (Due at the opening of location)
Financed 25% (Due in 30 equal payments with 6 months grace period)