The presentation summarizes the findings of the 2012 Mediascope Europe study on media consumption across 28 European markets. Key findings include: 1) The internet has become the dominant media device, with over 426 million Europeans online. 2) Media multi-tasking is common, with 48% of Europeans using the internet while watching TV. 3) Brand relationships are growing through digital touchpoints, with 41% of internet users saying online communication is important. 4) The internet plays a key role in the purchase process, both online and offline.
On July 24th, 2010, Kristen Purcell will be teaching part of the Digital Libraries à la Carte course at Tilburg University in the Netherlands. The international course is offered each summer by the Tilburg Innovation Centre for Electronic Resources, or TICER. Kristen will share data on the growing mobile landscape both globally and in the US, highlight key aspects of today’s changing information ecology, and explore with librarians how they can leverage these two trends in their work.
On July 24th, 2010, Kristen Purcell will be teaching part of the Digital Libraries à la Carte course at Tilburg University in the Netherlands. The international course is offered each summer by the Tilburg Innovation Centre for Electronic Resources, or TICER. Kristen will share data on the growing mobile landscape both globally and in the US, highlight key aspects of today’s changing information ecology, and explore with librarians how they can leverage these two trends in their work.
How different is the use of digital
channels during the shopping journey
in developing countries compared with
more mature markets?
Is there a clear segmentation of
shoppers based on their shopping
behavior and preferences across all
channels (for example, taking into
account different behavior for women,
tech-shy or older people)?
When are retailers and manufacturers
relevant to digital shoppers in their
all-channel experience, such as with
social media and smartphones – and
how does this differ depending on the
shopper segment?
The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
This report contains the Turkey overview of IAB digitalSCOPE 2014 Research Study. The digitalSCOPE 2014 Report enlightens media consumption and online habits in digital society. The report has been prepared with contribution of IAB Poland, IAB Bulgaria, IAB Macedonia, IAB Romania, IAB Serbia, IAB Slovakia, IAB Slovenia and IAB Turkey.
Principalele informatii care reies din acest studiu:
• 39% dintre romani, petrec in medie 18,6 ore online pe saptamana, depasind media de 16,1 ore din regiune (CEE).
• TV-ul isi aloca 21,6 de ore in medie pe saptamana in ceea ce priveste consumul de media al romanilor
• 21% dintre utilizatorii romani de Internet folosesc mai mult de un dispozitiv pentru a accesa Internetul
• 9% dintre romani intra online prin intermediul telefoanelor mobile
• Internetul influenteaza romanii in ceea ce priveste intentia de cumparare si preferinta pentru o anumita marca mai mult decat pe ceilalti europeni sau vecinii din regiunea CEE; 44% dintre utilizatorii romani de internet declara ca Internetul ii ajuta sa aleaga produse sau servicii mai bune ( fata de media europeana de 51% sau CEE 53%)
• Telefonul mobil este folosit preponderent pentru email si socializare online.
• Zilnic, 48% dintre utilizatorii romani viziteaza site-uri de stiri
• In topul activitatilor derulate de utilizatorii romani de internet. Se afla e-mailul si Instant Messagingul
• Utilizatorii romani de Internet sunt mai activi decat restul europenilor in ceea ce priveste social media. Cu toate acestea, activitatile pasive au o pondere mai mare in obiceiurile de utilizare ale retelelor sociale (57% citesc update/uri sau mesaje in tip ce doar 15% isi updateaza profilul sau comenteaza zilnic)
• Internetul a devenit esential in relationarea unui brand cu consumatorii - peste jumatate dintre utilizatorii romani de internet sunt de acord ca modul in care un brand comunica online este important pentru ei.
• Produsele electronice si serviciile de telecom urmate de serviciile turistice ocupa primul loc la influenta a internetului in decizia de cumparare
• 95% dintre utilizatorii romani de internet cauta informatii online inainte de a efectua o cumparare si 87% fac cumparaturi online. Cu toate acestea doar 11% din totalul cumparaturilor este efectuat prin Internet
Kids' TV Trends: A global insight into the animation marketplaceMIP Markets
The explosion in digital equipment allows for an increasingly diverse offer, creates new uses and thus helps to push up viewing times across the world. No sector has been more deeply affected by these changes than kids' TV. While children today, more than ever, can't get enough of the small screen, the way they watch content is changing fast. This MIPBlog-exclusive White paper is brought to you by EurodataTV Worldwide / Médiamétrie.
How different is the use of digital
channels during the shopping journey
in developing countries compared with
more mature markets?
Is there a clear segmentation of
shoppers based on their shopping
behavior and preferences across all
channels (for example, taking into
account different behavior for women,
tech-shy or older people)?
When are retailers and manufacturers
relevant to digital shoppers in their
all-channel experience, such as with
social media and smartphones – and
how does this differ depending on the
shopper segment?
The Future of TV
Présentation donnée dans le cadre du MIC (10/12/2012)
Short overview of future tendances about television with focus on Social TV / Second Screen.
One word to keep in mind : Content
Content is the core & main concept of the future of TV
This report contains the Turkey overview of IAB digitalSCOPE 2014 Research Study. The digitalSCOPE 2014 Report enlightens media consumption and online habits in digital society. The report has been prepared with contribution of IAB Poland, IAB Bulgaria, IAB Macedonia, IAB Romania, IAB Serbia, IAB Slovakia, IAB Slovenia and IAB Turkey.
Principalele informatii care reies din acest studiu:
• 39% dintre romani, petrec in medie 18,6 ore online pe saptamana, depasind media de 16,1 ore din regiune (CEE).
• TV-ul isi aloca 21,6 de ore in medie pe saptamana in ceea ce priveste consumul de media al romanilor
• 21% dintre utilizatorii romani de Internet folosesc mai mult de un dispozitiv pentru a accesa Internetul
• 9% dintre romani intra online prin intermediul telefoanelor mobile
• Internetul influenteaza romanii in ceea ce priveste intentia de cumparare si preferinta pentru o anumita marca mai mult decat pe ceilalti europeni sau vecinii din regiunea CEE; 44% dintre utilizatorii romani de internet declara ca Internetul ii ajuta sa aleaga produse sau servicii mai bune ( fata de media europeana de 51% sau CEE 53%)
• Telefonul mobil este folosit preponderent pentru email si socializare online.
• Zilnic, 48% dintre utilizatorii romani viziteaza site-uri de stiri
• In topul activitatilor derulate de utilizatorii romani de internet. Se afla e-mailul si Instant Messagingul
• Utilizatorii romani de Internet sunt mai activi decat restul europenilor in ceea ce priveste social media. Cu toate acestea, activitatile pasive au o pondere mai mare in obiceiurile de utilizare ale retelelor sociale (57% citesc update/uri sau mesaje in tip ce doar 15% isi updateaza profilul sau comenteaza zilnic)
• Internetul a devenit esential in relationarea unui brand cu consumatorii - peste jumatate dintre utilizatorii romani de internet sunt de acord ca modul in care un brand comunica online este important pentru ei.
• Produsele electronice si serviciile de telecom urmate de serviciile turistice ocupa primul loc la influenta a internetului in decizia de cumparare
• 95% dintre utilizatorii romani de internet cauta informatii online inainte de a efectua o cumparare si 87% fac cumparaturi online. Cu toate acestea doar 11% din totalul cumparaturilor este efectuat prin Internet
Kids' TV Trends: A global insight into the animation marketplaceMIP Markets
The explosion in digital equipment allows for an increasingly diverse offer, creates new uses and thus helps to push up viewing times across the world. No sector has been more deeply affected by these changes than kids' TV. While children today, more than ever, can't get enough of the small screen, the way they watch content is changing fast. This MIPBlog-exclusive White paper is brought to you by EurodataTV Worldwide / Médiamétrie.
In our !rst edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery value chain: Devices, Publishers, Ad Networks and Advertisers. This report is based on insights from the second quarter of 2012 and summarizes our experience gained as the world’s leading mobile ad platform serving more than 9,000 global customers, with more than 35 billion ad impressions per month and driving over $240 million (US) of revenue to mobile
publishers in 2011.
By Opera Software
Die AGOF facts & figures „Parfum & Kosmetik“ zeigen, dass es im Internet sowohl qualitativ als auch
quantitativ relevante Kundenpotenziale für Anbieter aus diesem Segment gibt. Nahezu drei Viertel der
Internetnutzer interessieren sich für Parfum‐ und Kosmetikprodukte, vier von zehn informieren sich
online darüber und über ein Fünftel bezieht sie bereits im Netz. Durch die Einbindung des Internets in
ihre Kommunikationskonzepte können Unternehmen aus der Parfum‐ und Kosmetikbranche dem
zunehmend digitalisierten Einkaufsverhalten der Konsumenten Rechnung tragen und neben
Bestandskunden neue Kundensegmente erschließen.
Die AGOF facts & figures „FMCG: Food & Beverages“ zeigen, dass das Internet relevante
Kundenpotentiale für die Food & Beverages‐Industrie bietet. Über zwei Drittel der Internetnutzer
interessieren sich für diese Produkte, ein Viertel informiert sich online darüber und bereits einer von
zehn kauft derartige Produkte im Netz. Werbetreibende der Food & Beverages‐Industrie finden im
Internet damit eine zusätzliche Plattform zur Ansprache bestehender und neuer Zielgruppen. Der
Ausbau dieses neuen digitalen Vertriebskanals wird durch die hohe E‐Commerce‐ Aufgeschlossenheit
der FMCG‐affinen Nutzergruppen begünstigt.
Die AGOF facts & figures „Finanzen“ dokumentieren, dass die Finanzbranche im Internet auf attraktive
Kundenpotenziale trifft. Knapp ein Fünftel der Internetnutzer interessiert sich für diese Produkte, über
ein Fünftel informiert sich online darüber und nahezu jeder zehnte kauft derartige Produkte im Netz.
Werbetreibende aus der Finanzbrache finden im Internet damit eine effektive Plattform zur Ansprache
bestehender und neuer Zielgruppen, die über die notwendigen finanziellen Mittel – beispielsweise für
Kapitalanlagen – verfügen.
Die AGOF facts & figures „Gesundheit“ machen deutlich, dass es im Internet sowohl qualitativ als auch
quantitativ relevante Kundenpotenziale für Anbieter aus diesem Segment gibt. So interessieren sich
fast die Hälfte der Onliner für Gesundheitsprodukte oder Medikamente bzw. Wellnessprodukte. Ferner
haben vier von zehn Onlinern schon einmal Informationen rund um diese Produkte online recherchiert
und ein Fünftel hat sie in den vergangenen 12 Monaten im Internet gekauft. Diese Ergebnisse zeigen,
dass sich das Internet bereits bei vielen Menschen als Recherche‐ und Transaktionsmedium rund um
das Thema Gesundheit etabliert hat und eine entsprechend attraktive Marketingplattform für
Unternehmen aus der Gesundheitsbranche ist.
Mit der internet facts 2012-04 legt die AGOF ihre Markt-Media-Studie internet facts für den Einzelmonat April vor.
Die internet facts 2012-04 liefert Ihnen allgemeine Daten zum AGOF Universum sowie Kerndaten zur Internetnutzung und zum E-Commerce. Damit können Sie sich ein genaues Bild von den Zielgruppen-Potenzialen im Internet machen und diese Personen im Netz lokalisieren.
In 2011 haben sich die spendings der Werbungtreibenden im Onlinesektor kontinuierlich auf hohem niveau weiterentwickelt. In der Folge
liegen die Online-Werbeinvestitionen im vergangenen Jahr bei 5,73
Milliarden euro und das Internet festigt seine Position als zweitstärkstes
Werbemedium im Mediamix. Inzwischen gehört Online-Werbung
für unternehmen aus allen Branchen zu einer ganzheitlichen Kommunikation dazu. Die immer großflächigeren und aufmerksamkeitsstarken
Online-Werbeformate sowie die hohe transparenz des Internets als
Werbemedium fördern diesen trend zusätzlich.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
2. Presentation Agenda
1. Introduction
→ Background
→ Coverage and Methodology
2. Findings
→ The Media Evolution
→ Internet everywhere by any means
→ Media multi-tasking means more active consumers
→ Brand relationships grow via digital touchpoints
2
3. Background
• As part of their research remit, IAB Europe conducts Mediascope Europe,
widely recognised as the industry standard consumer research study on the
European media landscape
• The broad aim of this study is to capture the different ways in which
consumers are developing across Europe and assess their similarities and
differences
→ Identify changing media consumption patterns
→ Evolution of media multi-tasking and emerging and evolving online media
→ Video consumption, social media and e-commerce
3
4. Coverage and Methodology
• Conducted since 2003
• 28 markets in February 2012 Finland
Norway Russia
• Omnibus + online Sweden Czech
Republic
Denmark
Poland
• Over 50,000 interviews
Ireland Ukraine
UK
Germany Slovakia
• Quotas on age, gender, Netherlands Romania
education and regional Hungary
France
distribution Bulgaria
Belgium Turkey
Italy
Spain Slovenia
Greece
Portugal
Switzerland Austria Croatia Serbia
4
6. The European media consumption landscape
Penetration
TV 95% +1%*
Online 65% +19%*
Radio 64% +3%*
-6%*
Newspapers 62%
Magazines 48% +12%*
*Since 2010, based on EU10 – UK, FR, DE, IT, ES, NL, BE, DK, SE, NO
6
7. The European media consumption landscape
Hours per week used
TV 16.8hrs +11%*
Online 14.8hrs +15%*
Radio 12.7hrs
Newspapers 4.6hrs -2%*
Magazines 4.0hrs +3%*
*Since 2010, based on EU10 – UK, FR, DE, IT, ES, NL, BE, DK, SE, NO
7
8. Internet becomes ‘all consuming’ media device
73%
of Internet
+ 10%*
users watch
TV online
*Since 2010 (EU10 – UK, FR, DE, IT, ES, NL, BE, DK, SE, NO)
8
9. Internet becomes ‘all consuming’ media device
67%
of Internet
+ 54%*
users listen to
radio online
*Since 2010 (EU10 – UK, FR, DE, IT, ES, NL, BE, DK, SE, NO)
9
10. Internet becomes ‘all consuming’ media device
91%
of Internet
+ 25%*
users read
news online
*Since 2010 (EU10 – UK, FR, DE, IT, ES, NL, BE, DK, SE, NO)
10
12. Increasing choice of Internet access
50.9m
139.2m
415.7m
40.7m
Europeans using internet via each device weekly
12
13. The alternative ways of going online
13.3 hours spent online via
computer each week,
Predominantly used in the
EVENING
9.4 hours per week spent,
mainly DAY usage
Amongst users
13
14. The alternative ways of going online
9.3 hours per week spent,
mainly EVENING usage
6.8 hours per week spent,
Predominantly used in the
EVENING
Amongst users
14
15. Increasing choice of Internet access
37% of all Internet users in Europe go online via more than one device
A combination of computer and mobile is the most widely used approach
15
16. Media multi-tasking means more active consumers
48%
of Europeans use
the internet whilst + 56%*
they watch TV
*since 2010 (EU15 - UK, FR, DE, IT, ES, NL, BE, DK, SE, NO, PL, PT, RU, CH, TR)
16
17. TV and Internet multitasking across Europe
59%
in Northern
Europe
58% 44%
in Central &
in Western
Europe Eastern Europe
39%
in Southern
Europe
Western Europe = UK, FR, DE, BE, CH, NL, AT, IE
Northern Europe = NO, SE, DK, FI
Southern Europe = ES, IT, PT, GR
Central and Eastern Europe = BG, HR, CZ, HU, PL, RO, RU, RS, SK, SI, TR,UA
17
18. Relationship between content consumption on TV and online
33%
of online activity
related to the TV
programme
people are
watching*
*base: online European multi-taskers with TV
18
19. Brand relationships grow via digital touchpoints
41% of European Internet users agree that the way
a brand communicates online is important
19
20. Internet influence on purchase decisions for products
51%
of all European Internet
users state the internet
helps them choose better
products /service
20
21. Spend online
€187,990
million
spent online in Europe
across a 6 month period
13
is the average number of
purchases made per
€544
person in Europe across is the average amount spent per
person in Europe across a 6
a 6 month period
month period
21
22. Key study themes
→ The Media Evolution
→ Internet everywhere by any means
→ Media multi-tasking means more active consumers
→ Brand relationships grow via digital touchpoints
→ The internet is an entertainer and enabler
→ Connectivity via mobile phones increasing engagement
→ Consumers have instant access to information at their fingertips
→ Internet enriches consumer communication
→ Online plays a key function in the purchase funnel, online and
offline
22
24. Mediascope Europe – Western Europe Sponsors
AUSTRIA BELGIUM FRANCE
IRELAND
GERMANY
UK
SWITZERLAND
24
25. Mediascope - Northern & Southern European Sponsors
DENMARK FINLAND GREECE
PORTUGAL
ITALY
SPAIN
25
26. Mediascope Europe – Central & Eastern European Sponsors
BULGARIA CROATIA HUNGARY
CZECH REPUBLIC
POLAND
RUSSIA
26
27. Mediascope Europe – Central &Eastern European Sponsors
SERBIA SLOVAKIA
ROMANIA
SLOVENIA
TURKEY UKRAINE
27
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Thanks ☺
For more information
mediascope@iabeurope.eu
www.iabeurope.eu
@IABEurope
#Mediascope
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